Jessica Pierre Email & Phone Number

Duluth, Ga, Us

Duluth, Ga, Us

Denver, Colorado, Us

HIGHLIGHTS:Built and developed a market-focused lead generation initiative, focused on user experience and storytelling to improve product education and customer engagement, in-turn driving sales for strategic growth markets.Conducted market research and competitive analysis to identify key value propositions for the various product lines within certain vertical markets.Created the content strategy for Americas which was immediately adapted and implemented by the global team.Led the planning for Americas annual conference, working with c-suite executives on positioning & overall messaging.Vastly improved partner relations and marketing efforts with key channel partners by managing all cooperative programs and supplier marketing opportunities.Received 2021 Supplier of the Year award and a perfect marketing score from largest industrial channel partner for the first time in company history (2020 and 2021).Serves as marketing thought leader for largest revenue-generating region, often influencing global efforts.

Austin, Tx, Us

HIGHLIGHTS:Invented and developed a sampling campaign to increase brand visibility in new markets, allowing new stores to gain exposure to 85% of local businesses within first 6-months of opening.Achieved largest social influencer post of 2017 by building strong relationships with market’s key contacts in brands, media, community, and customers.Identified, led, and completed over 60 promotional events in the first 6-months of 2018. Managed the market responsible for 50% of the company's national marketing efforts in 2017 after tripling the amount of tactics completed compared to all markets.Secured largest new market sale due to consistently nurturing relationships through marketing-communication initiatives.DAY-TO-DAY:Conducted market research and competitive analysis to influence present and future promotions and campaigns by determining and evaluating current and future market trends. Collaborated with multiple cross-functional departments to ensure brand messages are consistent throughout customer touch-points. Created content to boost new market representation and awareness across social channels. Worked with creative agency and PR firm to develop collateral for campaigns and initiatives. Provided thought leadership on initiatives to ensure team is following industry trends and best practices. Coached and mentored brand ambassadors, especially with new store initiatives, to foster a supportive and collaborative team dynamic in a fast-paced environment. Served as a leader in evolving and developing company’s culture, often wearing multiple hats to support HR and Operational initiatives to keep rapport and collaboration high with new market teams.

HIGHLIGHTS:Created and orchestrated a 30-city international tour to launch programming and to triple funding efforts; managed production, budgets, travel, venues, volunteers, and creative. Generated and executed the largest campaign in the organization’s history, resulting in almost $30k in fundraising in two weeks.Conceptualized, branded, and formatted one of the top-selling products for 2015, a life application journal aligned with the mission of the organization. Worked with founder to create, unify, and brand programming to reflect the mission and values of the organization, cultivating a community-like environment for its international base of over 4 million members.DAY-TO-DAY:Led team in execution of all marketing-communication goals and initiatives. Collaborated with 3rd-party creative agencies to develop visuals and media. Designed and structured the merchandise model, eCommerce website, and shipping platform to revamp and streamline the merchandise process, the organization's biggest fundraising source. Served as the relationship builder and spokesperson for the organization, speaking to an average audience size of 500 people per event. Rebranded and created the founder’s online image, press kit, and websites to align with organization’s brand. Secured multiple endorsements via executive positioning. Worked with media in the Top 50 Media Markets to schedule interviews and press coverage for events, organization, and founder. Reviewed goals and budgets with auditor and accountant to ensure all initiatives aligned with 501(c)3 regulations. Maintained and managed all contracts.

Served as Director of Brand and Communications on the volunteer governing Board of Directors. Coordinated and partnered with local homeless shelters to host a community event with the largest volunteer turnout in the organization's history of events. Rebranded entire organization, including but not limited to, logo, website, and collateral. Created organization’s press kit to secure media placement and sponsorships. Assisted with campaign strategy and event coordination. Created, updated, and promoted weekly campaign materials such as flyers and website content. Discovered and secured local partnerships to help increase organization awareness. Served as local spokesperson for the organization.

Las Vegas, Nv, Us

HIGHLIGHTS:Played a key role in the brand acquisition and sales of 2013’s fastest-selling licensed lottery properties, Duck Dynasty and The Walking Dead. Served as the creative liaison between licensing and sales, working with new and existing brands to understand the flexibility of a license in the lottery category before creating brand decks and sales materials to educate and equip sales team for ultimate success.DAY-TO-DAY:Conducted extensive brand analysis using consumer research from multiple resources, including Nielsen data, to support targeted audience. Worked with licensors by creating thoroughly written promotion plans and marketing road maps catered to each brand’s policies and industry-specific limitations. Assisted lotteries with the execution of preapproved promotions and experiential prizing. Regularly collaborated with creative team and interactive gaming division to develop innovative marketing ideas for lotteries.

Marietta, Georgia, Us

HIGHLIGHTS:Created and executed a reviews campaign that improved the company’s reputation in specific markets and across the internet within a 30-day period. Took the company’s social media sites from non-ranking to ranking on the first page of search results in less than five months through organic SEO initiatives. DAY-TO-DAY:Helped acquire new patients, built and strengthened partnerships, uplifted company brand, and educated audience on company and industry-related news by creating, managing, and executing a monthly content calendar for all online properties, including social media sites. Managed and executed all SEO initiatives, including website content development and organic ranking efforts, by partnering with 3rd party web developers. Managed and created company’s six blogs: an internal blog to advance company moral, a review blog to help highlight positive patient stories, and four geo-targeted blogs to boost reputation in specific markets. Wrote press releases, internal communications, web content and articles to support marketing and communication efforts. Member of the “On-Boarding” committee to help create an on-boarding program for new employees. Served as a key marketing team member in the redesign of company’s jobs site and patient site. Created an internal employee calendar, where none previously existed, to improve company culture.

Gothenburg, Se

HIGHLIGHTS:Won 2010 Echo Gold Award on behalf of company for “Freestyling in Social Media.”Increased company’s Twitter followers by 923% over the span of one year.Received a 98% positive feedback response from customer survey on company’s digital communication initiatives.DAY-TO-DAY:Created, developed, and managed company’s social media and digital communication initiatives, including all Twitter, Facebook, LinkedIn, and Flickr activity. Designed and managed company’s community blog, an outlet used to increase brand awareness and company’s access to present and future customers by creating a sense of community. Worked independently to develop and compose a variety of communications materials, including but not limited to user showcases, external and internal newsletters, special notices, and press releases. Established and maintained an active network of industry contacts with a focus toward reaching diverse publics while staying in line with the company’s direction, trends, and key initiatives. Served as branding strategist for multiple marketing, public relations, and advertising campaigns. Coordinated, planned, and executed numerous events, including a multiple city tour and corporate retreats. Set-up, organized, and managed Customer Relations Management (CRM) tool and processes in order to improve sales team’s ability to convert web-generated prospects into deals.

HIGHLIGHTS:Won first place for Microsoft’s Social Media Marketing Plan contest in the US Western Region. Exemplary Microsoft Executive recognition for public relations campaign execution during the 2009 Microsoft Partner of the Year Awards.DAY-TO-DAY:Designed, prepared, and distributed press kit for company’s 2009 Microsoft Partner of the Year award. Built media relations and established press contacts for quick distribution of company news and announcements. Constructed and executed marketing-communications plan for 2010 that focused on public relations, channel marketing, the company website, social media, event participation, and internal communications efforts. Built and employed social media strategy for the first quarter of the fiscal year which included participation on blogs, social groups, Twitter, LinkedIn, Facebook, YouTube, and other social media applications.

Hayward, California, Us

HIGHLIGHTS:2400% increase in attendance at university's annual music festival & back-to-school event.Spearheaded creation and implementation of highly effective public relations campaign theme that was later adopted and ran by multiple departments and divisions of the university for five years.DAY-TO-DAY:Created, developed, executed, and managed comprehensive public relations campaign encompassing integrated communications initiatives, including social media, designed to improve organization awareness. Communicated with board of directors, school departments, administration, media, state representatives, students and community to coordinate overall marketing-communications efforts in accordance with corporate goals. Played an integral role with event planning and promotions. Built media contact list and collaborated with journalists to uphold media relations. Provided additional employment opportunities for students through the creation of the ASI Street Team. Contributed to annual funding allocation and management of ASI’s $7-million budget. Served as organization’s spokesperson. Secured over 20 business partnerships.

Hayward, Ca, Us

HIGHLIGHTS:Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as a key member of the marketing team. Co-developed a complete customer feedback program where none previously existed. Program now serves as a tool to improve customer relations and increase referral possibilities.DAY-TO-DAY:Created and implemented a social media strategy within the company’s marketing plan. Assisted in developing, editing, and modifying web content and marketing communications materials such as press releases, newsletters, and brochures. Created and managed email campaigns and various lead generation efforts. Facilitated market analysis on current trends, technologies, and product announcements through surveys and industry research. Assisted with event planning and coordination, including promotional materials and objectives.

Woodstock, Ga, Us

Developed company logo along with sales and marketing materials for the establishment of an international real estate brokerage and franchise. Ensured marketing materials met real estate commission regulations. Researched and analyzed competition and real estate brokerage trends. Designed and developed leading edge real estate broker website. Orchestrated website solution to support international realtor and broker organization infrastructure.Notable Contribution:• Developed creative ways to strengthen customer-relations to maximize referrals during industry downturn.

Denver, Co, Us

Macy Team of Re/Max Greater Atlanta