Kari Smith Email & Phone Number

This position encompasses responsibilities including, but not limited to, brand strategy direction, new business development support, supervision of creative initiatives and digital communications campaigns, across different tactics such as: social media (internal and external), paid advertising, events (virtual and physical), website, intranet, and emerging digital media such as AR. Knowledge and experience required: • Proven ability, experience and strong working knowledge and understanding of integrated communication strategies within VIRIDIEN and its business environment. • Project management and organizational detail: managing complex projects with changing parameters in the mid-to-long term.• Understand new, as well as, emerging media, innovative communication approaches/concepts.• Manage the creative services team (located in France, UK & Norway) to ensure the execution of the brand/digital strategy.• Manage and mentor the social media team (located in the UK).• Report quarterly to the SVP of communications on the KPIs & ROI of the social media strategy.• Use data analytics to show the increased engagement on social media & traffic to company website

Massy , Ile-De-France, Fr

Manage the user experience of the company's website thru a ground-up overhaul of the existing www.cgg.com website – from the technology stack selection, content curation/management, to final redesign rollout with a budget of 1 million (& during a global pandemic).• Hire and lead website team to develop, implement, and maintain the CGG website and strategy for the Communication Department. • Share knowledge with others across the department and beyond, acting as an adviser and advocate for digital media and brand. Be the key contact for digital media and brand expertise within the organization.• Brand Guide: Define, update and implement the graphic standards and ensure they correctly support the brand strategy and communicate them throughout the company. • Ensure that digital media fits into wider Communication plans in a coherent and integrated approach.• Improve the usability, design, content and conversion of the company website.• Oversee the social media strategy, management of tools and business activity content owner training.• Maintain and develop internal and external digital platforms and tools. In particular: work to make sure digital media are secure, accurate, aligned with best practice and have the best possible user experience. Constantly investigate ways to improve them and deliver business value, analyzing and evaluating strategies regularly; making the full potential of digital media is harnessed within the Company.

Massy , Ile-De-France, Fr

I was responsible for the: strategy, development, creation, implementation, and on-going management of the brand and graphic guidelines. Also, responsible for: supporting and reinforcing its correct usage throughout the group. Supervised creative initiatives globally as needed for the various business activities. Provided the graphic framework and ensured worldwide consistency for the brand.

Massy , Ile-De-France, Fr

In 2013, the company went through another branding transformation process and also acquired the Geoscience division (becoming CGG). Our teams lead all the updates and coordinated yet again with global offices & vendors to make the necessary updates in time and cost efficient ways. I was responsible for creating, directing and managing all company brand guidelines.

Massy , Ile-De-France, Fr

In 2007 I played an integral role in the company's rebranding process as they went through a merger. CGG and Veritas became: CGGVeritas. This took all sorts of coordination with other global teams, as well as, vendors and new colleagues. From designing the company logo to selecting brand colors, creating website designs, advertising and many other marketing and communication materials. I was also part of starting the company's social media team.

Massy , Ile-De-France, Fr

During this time, the company was called Vertias. I worked on things from: tradeshow graphics (which included theme concepting) and booth designs, to local & global sponsorship graphics (HLSR & MS150), marketing materials and magazine publication.