Established the content strategy discipline in the Endoscopy division by creating templates and tools for critical tasks, processes for working interdepartmentally, and creating top and mid-funnel content where bottom of funnel had only previously existed. Modernized content with short, impactful videos, research reports, GIFs, social posts, emails and more in a variety of styles to reach a new audience. Worked with cross-functional business partners to clarify business objectives and translate them into actionable marketing campaigns. Once campaign objectives were outlined, I created a customer research plan, commissioned research, created target market personas and customer journeys supported by excellent, original content that performed above benchmark.

Led the marketing and sales enablement teams to create a scalable demand generation program for a rapidly growing company. This included building both teams, a scalable and sustainable demand generation program including cultivation of content, thought leadership strategy and campaign creation for several B2B targets as they expanded through product development and acquisition.

Responsible for launching the EQ brand in the US on the heels of Equiniti plc's first US acquisition. This encompassed development of a launch campaign, new digital channels and a program of internal, external and end customer communications. Defining and building the local marketing team and operating model for the future, including the engagement with the U.K. parent company and local partners.

Northwestern Mutual is a $28.2 billion dollar mutual company that serves the U.S. Northwestern Mutual delivers financial security to more than 4.4 million individuals and businesses through life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and portfolio management solutions. As Director of Marketing reporting to the local Managing Partner, I managed the Northwestern Mutual brand and customer experience at a Minnesota level. • Established a marketing department at the Minnesota office while creating and executing the strategic marketing plan. Successfully optimized the local marketing budget to create growth in advisor revenues. • Created an opt-in, paid marketing consulting program for over 20 Financial Advisors for tailored business growth. Participating advisors have attributed on average 30% of new, top-tier client growth to this successful program. • Enhanced the agency culture across employees, contractors and subcontractors through strategic philanthropy, local rebranding and influencing leadership’s communication of our core brand messages. • Achieved a KPI of Top Workplace Recognition by the Star Tribune in 2016 and 2017 by increasing our culture survey participation and culture scores by an average of 5% on a critical internal company survey.

Bridgz Marketing Group is now BI Worldwide - Customer Engagement. Bridgz Marketing Group was a marketing agency specializing in customer engagement for clients across the globe. BI Worldwide is a global leader in providing measurable results for clients by driving and sustaining engagement with employees, channel partners and customers.As Program Manager reporting to the National Account Manager, I was responsible for being the industry expert for each client in my portfolio while expanding our relationship through new business opportunities. • Successfully drove increased sales through heavily data-driven, 1:1 integrated campaigns utilizing custom web solutions, landing pages, custom databases, social media, call centers and direct marketing in a complex channel environment. • Led integrated marketing communications efforts that will drive against business goals• Fostered consistent measurement, robust analytics and a focus on results to continuously improve effectiveness and ROI• Successfully optimized individual account budgets ranging from $30,000 to $2MM• Managed the day-to-day and strategic relationships on the company’s largest account alongside the internal team and external vendors that executed multiple campaigns in a matrixed reporting environment. • Identified and made new recommendations for additional business while assisting in new business activities on a regular basis.

Tripp Growth Marketing was a marketing agency focused on B2C outdoor and lifestyle brands, including it’s sister company, Revo Brand Group. Tripp Growth Marketing was acquired by Revo Brand Group. As the Account Supervisor reporting to the CEO, I was charged with managing and expanding current client relationships by providing strategic account direction for B2C brands. • Worked with the internal team to create brand strategy including governance, core messaging and segmentation based on consumer and industry insights. • Created distinct and recognizable key segments to drive messaging and positioning for preference and penetration• Identified and presented client recommendations for database and SEO/SEM programs ranging from website construction to social media efforts via partner agencies.

As Account Executive reporting to the Account Director – Consumer Marketing, I was responsible for understanding our client deliverables and providing direction to the internal delivery teams. • Heavy focus on complex customer segmentation and customer life cycle management for B2B and B2C clients while identifying and selling through new opportunities to existing clients. • Helped clients navigate delivery of technology solutions such as custom marketing databases, marketing platforms, and complex, integrated media campaigns.