Liz Morgan Email and Phone Number

Currently leading marketing for our cross business organization in Integrated Digital Well Construction. Focused on developing messaging and positioning, as well as internal and external communications on the newly derived global business. Spearheading the creation of a state-of-the-art Customer Experience on campus to include: a collaboration space, immersive storytelling room, and cross-functional tool and technology showcase. • Developed a cross business message platform that incorporates values, benefits, features and all technologies associated with driving a full life cycle solution in digital integrated well construction. • Oversee all messaging in external events, customer experiences, and internal communications for cohesiveness, brand consistency, and technical accuracy.• Vision and curate an end-to-end customer experience on the Halliburton campus to showcase and deliver value on what Halliburton is doing in digital in Well Construction and beyond.• Derive marketing programs and messaging around the value digital solutions and technologies are providing our customers and how Halliburton is delivering on them.

Drive/lead the global marketing team to deliver on strategic business objectives and transform the relevancy of marketing to the wider organization. Incorporated highly measurable digital marketing initiatives that aligned sales and marketing and delivered more qualified leads to sales. Developed messaging and branding for all major brands, oversaw digital channels to maintain consistency and cohesiveness. As the world shifted in 2020 due to the pandemic and market drivers, we shifted our focus to delivering digital impressions and marketing qualified leads hyper focused on DecisonSpace 365 Essentials, iEnergy based applications and SmartDigital in order to deliver marketing qualified leads to the sales channel. We continued to bring products to market, shore up the gaps between marketing, product, global services and sales and delivered our brand message and promise to our customers in order to drive an exceptional customer experience. • Increased 2019 digital marketing impressions 75% YOY.• Executed LIFE2019 event, resulting in over $61M in opportunities.• Exceeded digital marketing impression goals in 2020 by 28%.• Launched new software consumption model in Q4 of 2020.• Revamped landmark.solutions website, driving new message strategy.• Launched Spotlight blog on landmark.solutions and halliburton.com.• Instituted Go To Market processes and initiatives within marketing, product teams and global services.• Averaged 53 daily global marketing qualified leads through digital initiatives.• Planned and executed strategic marketing initiatives to drive revenue growth, product demand and brand awareness by leveraging the latest marketing automation technologies.• Developed and executed demand generation campaigns/workflows, customer segmentation, acquisition and retention strategies and brand messaging/positioning.• Developed organic/paid social media and content marketing strategies.

A strategic, team-centric and service-minded digital leader, who managed a talented team to create and implement digital marketing and advertising strategies. In 2016, successfully launched a digital campaign that reached unprecedented conversion rates for a regional credit union of up to 45% - growing loan volume year over year by 25%. Created a digital acquisition program to increase new membership for a prominent 501(c)(3) organization - resulting in 17% new growth. • Strategized, developed and launched fully integrated marketing plans by line of business for a regional community bank with 3+ billion in assets. • Lead cross-functional teams on integrated strategy development of campaigns and new business opportunities. • Served as a member of the agency leadership team, managed departmental budgets, agency projections and drove strategy and planning for new business growth. • Acquired new agency talent by recruiting, training and providing further professional development of teams within agency. • Provided strategy and oversight of implementation of fully integrated campaigns that utilized tracking capabilities to measure both traditional and digital efforts, including SEM, SEO, Retargeting, Behavioral Targeting, Geo-Fencing, Direct Response Landing Pages, Content Marketing, Digital Radio, Display Ads, IP Targeting, Event Targeting, Call Tracking, Out of Home, Radio, Television, Print and Direct Mail.

Lead the firm’s digital marketing initiatives, identified opportunities for new growth, provided oversight and best practices in the digital arena and lead clients in the digital space. Successfully launched a ground breaking digital campaign for public sector clients that utilized data segmentation, driving down costs by $1M year over year.• Worked cross-functionally with clients and stakeholders to understand business objectives and strategies to develop effective digital and traditional marketing campaigns.• Acted as a member of the company leadership team that innovates on products, services and future endeavors as well as managed company resources, and new business opportunities.• Strategized with clients to provide cost-effective and innovative solutions for engaging and measurable communications.• Oversaw development of an enterprise sales application that yielded the organization a new sales channel and future revenue growth.• Provided a collaborative environment that coaches junior staff and educates them in the digital space about the latest social strategies and new technologies.

Created and implemented digital marketing strategies, tracked emerging industry trends, and managed ecommerce and database marketing programs.• Increased client ROI and response rates by utilizing data to drive integrated marketing programs based on customer insights. • Developed digital strategies to help clients streamline communications, increased customer engagement, and lowered costs.• Guided clients into the world of mobile by creating customized texting strategies, including platforms that integrated with loyalty programs and social media to share targeted offers, increased awareness of promotional events, and drove incremental sales.• Managed budgets and delivered programs within projected costs, including developing detailed marketing program cost estimates.• Contributed to the commercial and operational management of the business as a key member of the Management Team.• Managed marketing and creative teams, partners, and outside vendors. • Maintained client brand standards and consistency by providing oversight of all marketing, branding, and advertising campaigns.

Maintained client relationships within all management levels, including C-suite. Served as primary marketing liason for clients and outside vendors.• Managed traditional and digital marketing efforts for clients, including direct mail, ROP, circulars, websites, email and texting campaigns, social media management, mobile apps, and online ads. • Designed customer loyalty program for retail client from the ground up, including structure, branding, marketing, advertising, and in-store execution. The results: a wildly successful program that increased customer loyalty and average amount spent per transaction. Built extensive client database for more targeted future communications.• Aided in development of proprietary online shopper tools, including architecture, UI design, and marketing.

Introduced email marketing as a cost effective and strategic advertising medium for clients who have traditionaly only utilized mass media solutions.• Strategized, planned, designed, and wrote successful email marketing campaigns for clients.• Developed and managed successful deployments of 1:1 direct mail programs.• Aided in development of new customer acquistion programs.• Managed client marketing and advertising projects, including web site design, software programming, ROP, B2B advertising, and promotions while upholding brand standards and collapsing time to market.• Wrote effective creative briefs to successfully coordinate marketing team, creative team, and outside vendors to conceptualize client needs, maintain budegtary constraints, and stay within deadline.• Communicated daily with clients, providing strategic plans and problem solving solutions.

Rapidly promoted from Staff Writer to Senior Writer within three months and became primary back up for the Copy Chief. Once acquired by Macys, served as the Interim Copy Chief.• Managed ROP and direct mail copy process - including management of 6 writers, editing, proofing, and releasing ads to vendors by deadline.• Teamed up with designers to ensure creative cohesion with copywriting on conceptual ads.• Collaborated with senior management to ensure concise messaging throughout advertising vehicles. • Worked with merchants to gain familiarity with product and promotions. • Responsible for writing ROP, circulars, catalogs, radio, and televisions scripts within deadlines.• Instituted brand standards and trained staff on writing styles, processes, and procedures.

Established, maintained, and grew client base, including acquisition of the Ron Carter Automotive group, a multi-station buy that drove annual sales revenue.• Responsible for building new relationships and selling Clear Channel assets as solutions.• Achieved budget and service goals while helping clients meet key business challenges. • Developed new leads through cold calling and networking.• Provided creative input on client commercials.• Planned, promoted, and executed on-site events.