Heather Mckinnon Email & Phone Number

• Developed and implemented strategic social media marketing plans.• Created social media strategies to increase brand awareness across multiple platforms.• Prepared monthly calendar to manage online content across multiple platforms.• Developed content for blog posts, landing pages, and social media platforms to further marketing endeavors.• Engaged with and responded to online audiences through relevant comments.• Tracked social media metrics to determine audience growth rate, volume, and reach.• Managed the creation of social marketing materials• Created project plans with established timelines, assigned them to appropriate team members, and managed workflow.Insula Bounty Royale was awarded the Epic Mega Grant for 2022 from Epic GamesInsula: Bounty Royale is a free-to-play, fast-paced, PvP arena shooter with heavy PvE elements. It has a fully intertwined campaign advanced by accomplishments in the multiplayer arenas. Some of the most addictive high-octane aerial combat to be found, makes for a truly unique play experience.

• Managed and led social, community, and influencer marketing teams to handle multiple brand projects.• Managed a roster of 50+ partnered creators.• Negotiate contracts and organization of tiered influencer campaigns.• Assigned, supervised, and reviewed marketing and social assets for brand projects.• Establish and maintain regular communication between MELON and influencer partners.• Cultivated creator partnerships to build lasting relationships.• Directed social media and digital marketing strategy and initiatives to promote brand experiences.• Created social media strategies to increase brand awareness across multiple platforms.• Collaborated with brands to develop and implement strategic social media marketing plans. Worked alongside social/marketing teams from numerous brands, including Chipotle, NFL, PACSUN, Clark's, Mattel (American Girl), Tai Verdes, George Ezra, Computer History Museum, The Franklin Institute, Denzel Curry (Change the Ref), Dave & Buster's, SpinMaster (Bakugan), and many more. Founded in 2017, MELON is a powerhouse development studio for the metaverse. They are creating original game properties and building some of the most innovative experiences across sports, music, film/TV, fashion, and brands on the Roblox platform and beyond. MELON’s partnerships with major music labels and consumer product IP have gathered and engaged hundreds of millions of visits around the world.

Redmond, Wa

• Responsible for the day-to-day management of social, community, events, and merchandise teams.• Planned and coordinated multiple successful networking events for influencers and business partners.• Coordinated and executed social media activations across multiple platforms.• Collaborated with the marketing team to coordinate social, community, and event activities.• Negotiated with vendors to obtain the most cost-effective pricing for networking events and merchandise products.• Trained and supervised volunteers and support staff required for events.• Worked with vendors to create memorable and successful events.• Worked alongside social/marketing teams from numerous brands, including Nike, Fortnite, Converse, Xbox, and many more.Mixer, an interactive live-streaming platform for gamers, was acquired by Microsoft! (Renamed from Beam)

• Developed and implemented strategic social media marketing plans.• Collaborated with other departments to coordinate strategic social activations.• Planned and facilitated meetings to share social marketing plans and future business goals.• Collaborated with influencers to boost and enhance the brand on social media.• Responsible for the day-to-day management of the platform and community. • Managed schedules for live performances, panels, signings, and gaming competitions.• Create policies and procedures for the community and social teams.• Created social marketing policies and procedures, evaluating and revising them to maximize team efforts.• Planned and coordinated successful networking events for influencers and business partners.

• Lead the social content published on social media outlets.• Answering partner questions and facilitating active discussions.• Managed schedules for live performances, panels, signings, and gaming competitions• Organized the location, events, vendors and advertising for the convention. • Review prospective partner applications, evaluate, accept and or decline applications.• Onboard partners into the network, monitor and provide partner growth development and consultation.• Responsible for day to day management of the network and partners.• Process monthly payroll for all partners.• Create policies and procedures for the network.

• Managed and plan gaming convention for thousands of attendees• Managed and work closely with top celebrities in the streaming and YouTube community• Fostered relationships within the community & local businesses for promotional partnerships.• Managing, scheduling and training event staff.• Planning and executing related social media and content promotion.• Collaborated with designers for marketing material such as banners, pamphlets, schedules, & brochures. • Managed schedules for all talent, live performances, panels, gaming tournaments, & meet and greets.• Responded to customer inquiries, questions, and comments. Provided feedback, instructions, and support.• Work closely with vendors, merchandise suppliers, convention staff, guest relations, and catering to plan the event.

• Read and interpreted medical chart notes and medical terminology processing up to 150 claims per day• Responsible for reviewing and processing of medical claims for a wide range of specified health insurance plans• Relied on policy contracts, coverage, and online resources to make a coverage determination• Analyzed and managed complex or technically difficult claims by investigating and gathering information to determine the resolution of claim• Calculated and paid benefits due; approved and made timely claim payments and adjustments• Ability to meet and exceed all individual and departmental standards regarding quality and productivity• Retained and applied a wide range of information about the company, the policies and procedures and benefits.• Received numerous awards for top claims examiner and high quality assurance.

• Received recognition for top overall sales for all 4 years I worked there.• First representative in Sales department to open 100 new accounts in 1 month.• Regional Employee of the Month, July 2008.• Assisted clients in making an informed banking decision based on their financial goals.• Presented product benefits to potential customers on a daily basis.• Advised high net worth clients with financial modeling, financial analysis, and funding money market accounts, cds, checking, and savings accounts.• Part of the Ambassador program for high net worth clients.• Worked closely with the financial advisors and cross-sell opportunities• Responsible for presenting solutions to high net worth clients in helping them with their investment needs.

Education record

High School

Activities and Societies: National Honor Society, Graduated Magna Cum Laude, Yearbook Committee, Youth Group Leader

High School

Activities and Societies: National Honor Society, Junior Class President, Honor Roll, Top 3% class rank, Prom Committee, Yearbook Staff.