I love leveling the playing field for entrepreneurs and marketers to disrupt the Goliaths in their industry. That's what inspired me to create SpyFu and RivalFlow actually.The idea is that you can learn the lessons of your huge competitors without having to suffer through them yourself -- that you can take what's been successful for them and make it yours. That's SpyFu.And with RivalFlow, we're taking that to the next level: We're giving you content that you can paste directly onto you page (we show you right where to put it) and when you do, you get a predictably big jump in traffic on content that used to be dipping. I know it sounds too good to be true, but the process and the data we use, just kind of makes it work and its fool proof. But, most importantly - you're improving you content for the customer AND for Google. It's *actually* better and because of that, there's no gotcha. This just works.