Rebecca Cross Email & Phone Number

Orem, Utah

Following the successful acquisition of my company Pink Paislee, I was hired to oversee the continued success of the company and its brands during a twelve month transition phase. My primary focus was to drive the creative design and development on new product lines, develop and implement consumer focused marketing campaigns, maintain existing client relationships, and monitor sales results through key account channels.• Creative Director for two of the top consumer brands within the industry.• Developed brand, messaging, and marketing communications across all brand experiences.• Developed illustrations, visual identities, and graphics in collaboration with experienced designers.• Operated efficiently under time constraints in order to meet key deadlines.• Effectively managed unique and diverse teams under constantly changing circumstances and client needs.• Successfully lead development of new product lines through concept, design, production, and launch into market.• Combined on-trend design, industry insights, and high level marketing campaigns to develop merchandise programs that resulted in a higher level of sell through for national account retailers.• Clearly and professionally presented ideas, planograms, and merchandise proposals to clients, partners, and colleagues. • Partnered with internal sourcing teams to find best suitable OEM manufacturers and vendors.• Effectively provided training, product specifications, and internal data to sales and customer service teams for new product launch.• Maintained a high working knowledge of materials, technologies, and production processes in order to effectively create and manage product development from concept to delivery.

Kansas City, Missouri Area

In 2007 I launched a boutique style, fashion forward lifestyle brand that developed memory keeping products for wholesale trade to retailers across the globe. As the founder and CEO for this "big little company" I learned the joys and the frustrations of being a true business owner. With annual revenue growth in excess of 25% year over year we quickly became known to both consumers and retailers within the industry. In 2013 this business was successfully sold to American Crafts.• Established the direction and vision for the company.• Developed retailer network and go-to market strategy.• Determined pricing structure and margin requirements in order to achieve higher profitability.• Built, maintained, and negotiated vendor relationships and terms.• Set budgets and determined best allocation of funds to align with company priorities.• Identified problems and opportunities within the company and the industry.• Served as key spokesperson and expert for the company and its product lines.• Successfully negotiated contracts between licensed brands and artists.• Registered proprietary trademarks and assets. • Developed company policies and procedures.• Established new hire needs and responsibilities.

Kansas City Mo

After 5 years in the corporate apparel and promotional products industry, I launched one of the first successful e-commerce stores targeted to individuals who love to tell their stories through the art of scrapbooking. This online store and bustling forum community became one of the top online destinations for sharing project ideas, tips & tricks and shopping for the latest products to hit the market. This business was sold in 2007 to a private individual who has since closed the site.• Established the direction and vision for the company.• Developed fully functioning e-commerce shopping site targeted to craft enthusiasts.• Successfully integrated and customized software to provide customers with a robust photo sharing gallery and community forum.• Managed digital media and product specification database to support online product sales. • Launched one of the first auto ship "kit clubs" as a way to increase monthly revenue and promote add on sales.• Established a network of ambassadors and project designers across the globe to manage blog content and promote the store.• Successfully purchased and established lines of credit with wholesale vendors.• Managed product selection, inventory, shipping, customer service, and marketing.

Overland Park, Ks

In this role I provided support to the Director & Strategic Global Account Services Manager (SGASM) and global clients in the implementation of global operational strategies.• Understand each client’s brand guidelines & merchandise requirements • Ensure access to client’s digital assets to all members • Provide direction and project management leadership to global members in the development of client estores • Provide direction to marketing services in the development & updating of global landing pages special order static pages • Implement client global merchandising strategy with members; providing brand direction & collecting all requirements for SGASM to receive client approval of final merchandise selection • Ensure execution of client inventory agreements with members • Coordinate global special order requests for assigned accounts • Ensure accurate delivery of all client reporting including, but not limited to: sales, fees, and client business reviews • Frequently communicate project status to SGASM for client updates • Maintain content of client SharePoint sites • Prepare & participate in global business reviews • Assist with member fee invoicing & collection • Other responsibilities as assigned