Richelle is an Emmy award-winning communications professional with extensive experience in digital marketing and TV news. Her time as the Vice President of Social and Digital Marketing at the Las Vegas Super Bowl LVIII Host Committee gave her a unique vantage point to help orchestrate the digital narrative for Las Vegas’ first-ever Super Bowl. Overseeing the social media and digital marketing efforts for such a historic event demanded strategic vision, creativity, and a deep understanding of audience engagement.Before her time at the Las Vegas Super Bowl Host Committee, Richelle founded and managed the social media division at one of Las Vegas's premier PR firms. While there, she had the privilege of partnering with several sports entities in Las Vegas. From the PGA Tour (@ShrinersOpen) and NASCAR race (#SouthPoint400) to launching the Vegas Lights Soccer Club (@LVLightsFC) and helping increase ticket sales for the Las Vegas Golden Knights (@VegasGoldenKnights). Richelle moved to Las Vegas in 2003 to cover crime for NBC News. During her time in Vegas, she made significant strides in her career, notably with the Las Vegas Metropolitan Police Department. There, she developed her passion for marketing and launched the department on social media (@LVMPD).