With all that implies.

Brief but intense journey, alongside a welded and impassioned team.

Building bridges between consumers, brands and creatives.Meaning: Concept development of 360 communication campaigns, guiding and supporting the creative process through understanding both the business objectives and market climate;

Coordinating Qualitative and Quantitative Research teams; Responsible for all the process involved, including company's profitability and achievements, efficiency of work processes. At the same time, managing client service activities on both qualitative and quantitative projects. Coordinating company new business & PR activities.- Writing the research reports (correlating the qualitative & quantitative consumer findings and insights with market intelligence by focusing on the clients specific needs);- Elaborating the conclusions and strategic recommendations; Develop integrated strategies including: pricing, shelf analysis – availability, promotional activity, marketing mix content, distribution channels and product content building in order to maximize market growth opportunities, maintain existing costumers loyalty, and build a strong brand differentiator;

- Participation in all activities related to ongoing research projects (from the initial proposal, research instruments development, moderating the focus groups, analyzing the results, preparing and presenting the research reports in Power Point Presentation format, in English & Romanian); - Moderating more than 400 focus groups, numerous in-depth interviews, assisted shopping trips and ethnographic studies;- Contribute to the strategy development for: brand positioning, communicated messages, pricing, shopping experience, channel mix, promotional activities and marketing mix coherence in general;Types of market research conducted: Usage & Attitude (U&A), consumer segmentation, brand image studies, positioning, repositioning / rebranding, concept testing &s development for products / ads / packaging; microeconomics analysis, competitors analysis, trade audit studies, market new entry, costumer satisfaction surveys, campaign evaluation studies, ad testing, trade performance assessment (including sales performance). Research tools used: focus groups, creative groups, in-depth interviews, ethnographic studies, assisted shopping trips, mystery shopper, CATI, CAWI, PAPI, CLT, desk research.