Stephen Clarke Email & Phone Number

Dublin, Ie

Ireland

Ireland

Toronto, Canada Area

• Built full-funnel integrated marketing plans from concept through execution to support Intelex’s pipeline and revenue goals in the EHS segments• Drove innovative programs that stand out in the B2B EHS marketplace with laser focus on driving quality leads and pipeline• Managed multiple campaigns at once, while keeping all stakeholders updated and informed• Worked hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets• Developed multi-channel integrated campaigns including 3rd party programs, virtual events, vertical programs, webinars, etc.• Facilitated marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.• Maintained and communicated a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders• Closely aligned with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline• Worked with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement• Managed day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis• Kept abreast of the daily pacing and performance of campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs• Tracked and scrutinized pipeline sources from marketing campaigns from lead creation to revenue and analyze information to improve decision making• Improved results through continuous testing and refinement strategies• Tracked the ROI on campaigns to make informed recommendations for future initiatives/planning• Managed vendor relationships

County Dublin, Ireland

• Responsible for managing Salesforce CRM and marketing programs pipeline, executing prospecting campaigns and lead generation activities for Afilias' portfolio of web and mobile technology products, primarily for DeviceAtlas and DeviceAssure products• Developed messaging and executed multi-channel campaigns to nurture existing prospects andincrease customer acquisition from target verticals: ABM and prospecting email campaigns, Nurtureemail campaigns for inbound prospects, sponsorship at key trade shows, LinkedIn advertising totarget accounts, win-back programs for lost opportunities• Used Pardot lead scoring and grading to segment prospect base and develop a hierarchy of emailflows based on prospect behavior (key page views, account sign ups etc.)• Collaborated with the product and sales teams to identify key accounts in target verticals and ensure optimal management of MQLs and SQLs. Continually review the sales cycle and identify areas of opportunity for pipeline acceleration• Reported and measured reach and success from marketing activities against the marketing budget using Pardot and Salesforce reporting and dashboardsAchievements• Helped increase lead pipeline from multiple channels by 50% FY17 and 22% FY18, leading to increased won business• Increased lead pipeline from prospecting campaigns by 83% FY17 and 40% FY18• Coordinated 400+ on-site meetings through targeted campaigns ahead of flagship events• Regularly achieve double figure MQL and SQL conversion rates across all channels• Reported and measured reach and success from marketing activities against the marketing budget using Pardot and Salesforce reporting and dashboards• Organized, created and developed several case studies with key customers such as Nike, Adobe, Xander and SAS https://deviceatlas.com/case-studies• Employee of the month for Oct 2017, Sept 2018 and August 2019

Ireland

• Helped run Social Talent’s content strategy; planning, project managing and creating contentmarketing assets• Strategised, developed and implemented email marketing campaigns in Pardot, such as themonthly newsletters, webinar promotions and other lead nurturing campaigns• Developed original assets (e-books, webinars, blogs) and optimised promotion on socialchannels to drive brand awareness, thought leadership, SEO and demand generation• Helped develop the editorial strategy for the blog, including devising content marketingstrategies to hit the blog's audience • Ownership of Social Talent Facebook channel; promoting blogs, content assets• Collaborated with product & sales teams to develop collateral, including competitive analysesAchievements• Authored ‘The Ultimate Recruiter’s Guide to Marketing’, the most successful e-book to date• Articles regularly selected to be featured on SourceCon, one of the top recruitmentknowledge communities• Increased website traffic from Facebook by over 100%• Part of Content team nominated for 2 categories at the Littlewoods Ireland Blog Awards; awardedBronze in Digital & Tech category

Ireland

• Created and executed monthly content schedules with goals of lead generation and traffic• Maintained social content calendar and oversaw day-to-day social media customer outreach• Managed outside writers and collaborated to create new content• Worked with web designers and other team members on all creatives and collaterals• Coordinated changes to website, including content updates• Provided reporting on website and campaign performance using Google Analytics whileadding valuable insights and recommendations• Used Salesforce to manage prospects and existing sponsors for webinar programmeAchievements• Promoted to Content and Digital Marketing Manager within 6 months of joining• Selected as Project Manager to develop the new Instant E-Training website; managed ageographically dispersed web development and graphic designer team over 3 months• Successfully implemented pre-, during, and post-event activities for 20 live webinars,reaching audience of 20k+• Facilitated production and on-site placement of 300+ online training videos• Planned, marketed and emceed in-person digital marketing panel discussion event withSocial Media Club Chicago and Digital Marketing Group clubs

Chicago

• Assisted in all online marketing activities of the company • Kept track of monthly marketing budgets • Supported online training initiatives by way of monthly online events • Strategised on new online marketing initiatives • Coordinated changes to website, including content updates • Provided reporting on website performance using Google Analytics while adding valuable insights and recommendations • Maintained social content calendar and execute content • Oversaw day-to-day social media customer outreach • Provided analytics and reporting • Assisted with email marketing campaign setup, ensuring effectiveness, and performance reporting• Arranged all pre-sales activities for the company • Created Sales and Contact strategy • Worked with Salesforce CRM and other softwares • Strategised on new sales initiatives

Finglas, Co.Dublin

Worked on various internal projects in the area of digital and social media:• Content Management for Facebook, Twitter and LinkedIn• Website Analytics• Online PR• Online advertising• Online reputation management• E-mail marketing

Ashbourne, Co. Meath, Ireland

Took a bartending role to fund my way through my Bachelor's and Master's degrees:• Stock-taking• Managing regular orders• Advise, assist and solve customer problems tactfully• Handling cash• Developed strong communication, teamwork and organisation skills

Dublin City University

• Prepared digital media landscape report for client, including search trends, social media trends and other insights• Reviewed client’s public online presence and the external environment, including online activities of client’s competitors

Crane St., Dublin 8

Worked on internal projects and client work in the area of digital, social and mobile marketing. Gained invaluable experience with:• Website content management• Blogging• Community management• Client relationship management• Digital video• Email marketing• Facebook, Twitter and LinkedIn• Mobile media

Citywest, Co. Dublin, Ireland

6 months experience as an Assistant Commercial Accountant:• Extensive knowledge of Microsoft Office applications• Extensive knowledge of Open Accounts and Awards IT systems• Produced customer sales and discount reconciliations• Generated credit note and stock adjustment monthly reports• Ad-hoc tasks• Liaise with external auditors KPMG7 months experience working between Accounts Payable and Accounts Receivable:• Allocated purchase invoices• Assisted with creditor reconciliations • Recharged sales invoices• Allocated hospital sales invoices• Allocated payments received in United Drug Distributors bank account• Process stock credits

Ratoath, Co. Meath

Same duties and responsibilities as those in my current part-time job In Kelly's Bar, Ashbourne.

M.Sc., Management (Digital Marketing), Second Class Honours

This Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies e.g..

Bachelor Of Business Administration (B.B.A.), Business And Management, First Class Honours

A business degree that gives you a broad understanding of business coupled with opportunities to deepen your knowledge through work.