Steve White Email & Phone Number

Omaha, Nebraska, Us

• Conduct thorough, in-depth SEO audits• Content, topic and SEO research briefs o Keyword research o Competitor analysis o Site performance data analysis o SEO optimization strategy planning• Weekly and monthly KPI reporting using Google Data Studio, SEM Rush, Ahrefs, Accuranker, and other available resources• Create events for goals in Google Tag Manager to track conversion metrics for Google Universal Analytics and GA4 for improving clients' organic search performance.• Create or update pages of client websites with keyword-rich content• Conduct research for case studies for presentation to prospective clients and to publish to our website and social channels• Manage Google Business local listings for clients• Develop long term SEO strategies based on new and evolving best practices for SEO

Nationwide, Us

• QA new website builds to ensure accuracy of the information, the design matches the customers guidelines and is overall aesthetic to view on all device platforms• Audit sites for basic SEO elements prior to site launches & on request from clients in markets o Review page titles and descriptions to ensure each are complete & unique o Verify all image alt tags have been populated o Verify no on-site internal link errors• Launch new websites from a staging site in WPEngine o Perform back-up of sites in WPEngine o Update site plug-ins o Update DNS information through hosting providers o Add sites to ManageWP dashboard o Complete creation of analytics accounts and deploy tracking tags on new site builds o Set up goals for eCommerce and other goals conversion for conversion tracking o Domain name purchasing and transfers o Email account management through GoDaddy domains we manage• Work with team members to develop a more comprehensive, in-house managed SEO offering o Implementation of various types of Schema and other technical SEO elements o Modify, update or create HTML/PHP/JavaScript code for sites

• Conduct detailed for high-value ad campaigns for advertisers interested in opportunities to expand digital marketing to gain more leads, conversions and sales• Complete detailed website audits to identify any potential errors or problems that would affect the overall website performance: o Broken internal links o Uncompressed or unminified Javascript and CSS files o Duplicate or missing meta titles and descriptions o Duplicate or thin content on pages• Perform SEO performance audits for advertisers to identify organic keyword rankings, backlink performance, potential content updates to help rank higher in SERP results• Review advertiser and competitor SERP feature rankings to identify new opportunities• Research keyword opportunities for high-value PPC campaigns• Maintain a Google Data Studio report weekly for historical performance and inventory forecasts for all types of advertising solutions managed• Review monthly billing statements from vendors and reconciled them to be billed to the appropriate markets• Analyze advertiser websites and develop strategies to make their site more visible in search results using SEO best practices• Continuously look for new updates and information about best practices that will help me provide better insight to advertisers regarding SEO

• Conducted detailed site performance audits to identify errors, competitive keyword gap analysis backlink profile and opportunities for content updates to improve search rankings• Proposed organic search strategies for top tier advertisers based on current and projected trends• Research and identify the best keyword profile for customer directory pages.• Review and update directory copy to include SEO keyword strategies for optimal performance in organic search results.• Perform actions as the SEO Manager for all website builds. o One website developed for a client already had an established site ranking in the average position of 165 on Google SERPs due to a penalty for an extreme amount of duplicate content. o After proper site structure, SEO optimization and indexing, these penalties were removed bringing the website up to the average top 30 positions in approximately one month. o A local construction company website I optimized focusing on brand awareness for six months gained around 6,000 impressions. After branded search showed great results, I re-optimized the site for content, almost tripling the impressions to over 17,000 impressions during the next six months.• Made an effort for Schema and other markup optimizations to be included on all website builds.• Developed keyword strategy for websites that we develop in-house for clients. Update Robots.txt files with disallow and add sitemap URLs for all websites.• Research and eliminate 404 errors by updating the .htaccess file with appropriate 301 redirects.• Write custom title and description snippets in Yoast for Wordpress for site pages.• Track keyword performance over time to determine effectiveness.• Manage sites on Google Search Console and Bing Webmaster Tools.• Develop strategies including on-page copy, site title, and description updates using search terms identified through Google Search Console and Bing Webmaster Tools to help improve site performance.

• Schedule ad campaigns for mobile apps and local banner ads through Google Ad Manager.• Create local business directory pages through the BLOX Content Management System to provide advertisers with a quality, content-rich, information relevant and SEO friendly backlink to the advertisers’ website. o Several local business directories built were for senior living facilities. o In some instances, the local business directory would outrank the advertiser’s website in some searches due to content optimization and proper use of HTML meta and alt tags.

• Strategically launched the business into an established market by offering a Groupon Deal.• Provided professional photo booth services for events in the Nebraska and Iowa areas.• Managed the company’s website, Facebook, Twitter, and other social media pages to elevate thecompany’s website to the top five positions on search results.• Used the PayPal payment network to create invoices, receipts, and point of sale transactions.• Ensure enough photo material inventory was in stock for upcoming events.• Professionally communicate and coordinate event details with clients and event managers.• Interact with event guests to provide a safe environment and customized entertainment.

Omaha, Ne, Us

• Improved the organic SEO health of an online e-commerce website, implemented known standard SEOpractices, and tested new strategies for page content and metadata to stay current with SEO standards.• Generated organic search reports and analyzed data to show the growth of organic SEO for pages of thewebsite.• Performed keyword analysis using Google AdWords, Adobe Site Catalyst, BrightEdge, and competitoranalysis reviews and developed a keyword strategy for all pages being optimized.• Optimized product list pages for SEO by updating the on-page title, description, H1 tags, inbound linkingstrategies, and development of relevancy pages to provide additional information, images, and infographicsto improve underperforming products and product categories or improve user experience for a product page.• Coordinated with multiple teams to enhance the user experience by updating the website design andnavigation using research data of keyword opportunities identified using keyword research and comparativewebsite analysis.• Fixed site errors including 404, 301 permanent redirect daisy chains,500 server errors, and any other errorsfound.• Conducted vendor or backlink reviews to identify opportunities for new backlinks or to fix incorrect backlinksfound.• Created, updated, and maintained relevancy pages for products or product categories to provide users withbeneficial information during their shopping experience.• Developed and provided outside the box solutions and ideas to improve user experience.• Provided suggestions, engagement estimations, and any other insight for product online marketingcampaigns.

Bethesda, Md, Us

• Analyzed and optimized individual hotel websites on the US, UK, and Spanish Marriott websites.• Developed multiple Excel spreadsheets to track work progress for individual tactic execution.• Developed multiple Excel templates and macros that would automate various tasks such as performing awebsite scrape. These templates have saved hundreds of labor hours annually for the Omaha SEO Analystteam.• Assisted with the development process of new tactics by streamlining processes through automation usingMicrosoft Excel and the SEO Tools Excel plug-in.• Assisted with the development and maintenance of training documents for new and existing tactics.

Bethesda, Md, Us

• Our goal as a Customer Care Consultant was to resolve all guest problems on the first phone call or email contact to Customer Care informing us of a problem. • Assisted hotel guests through phone calls or email with all types of problems encountered by thoroughly researching a problem using enhanced questioning skills and thoroughly documenting the problem and research findings into a Lotus Notes issue tracking system. • Resolved any problems encountered during the online or phone call reservation process.• Forwarded hotel related problems encountered by guests during a stay directly to the management of the hotel for resolution.• Researched billing issues after a hotel stay and addressed each issue accordingly depending on the situation.• Resolved Marriott Rewards certificate or account maintenance issues.• Assisted guests with technical problems encountered or questions about the Marriott website.• Developed my own version of shorthand using Microsoft Word's autocorrect feature to quickly, thoroughly and accurately document each guest issue. This allowed me to focus more on researching the issue at hand.• Followed up on complicated issues that I forwarded to hotels for review to see what resolution was reached with the guest. • Took great pride in knowing that most of the legitimate issues I forwarded for review were able to be resolved because of my detailed documentation, in-depth questioning and thorough research based on answers to questions that I asked the guest.

Bethesda, Md, Us

* Created, cancelled and modified reservations through incoming phone calls. * Managed rewards profile for Platinum Premier guests by issuing, cancelling and modifying reward vouchers for packages and free night stays through the Marriott Reward system.* Researched hotels in various geographic areas to determine best hotel options for each guest using proprietary Marriott reservation software, Marriott website, Google maps and other online resources.

• Supervised the construction of highway signs in accordance with state and federal regulations.• Managed a staff of up to 13 employees including work release inmates, full time employees and temporary employees from an approved staffing agency.• Completed over 200 hours of training in the Manager Development program offered through the Nebraska Department of Roads.• Posted job openings, Performed interviews and completed hiring process for vacant positions.• Developed and maintained an annual operating budget.• Reduced annual operating budget by $600,000 in less than three years.• Completed annual performance evaluations for full time employees.• Performed progressive counseling and disciplinary actions when necessary for managed employees. • Maintained thorough documentation of negative employee actions and corrective actions taken through the employees HR personnel file. • Developed an inventory & production database to track stock levels and work orders.• Managed material and stock inventory using database projections to determine material needs.• Developed a grant for funding the replacement of equipment using hazardous chemicals and was awarded funding from the Nebraska Department of Environmental Quality.• Facilitated the transfer of shop operations from the Nebraska Department of Roads to the Nebraska State Penitentiary system. Transfer included planning for the relocation of all equipment, materials, tools and other items essential to shop operations.• Completed training course required for working in the Nebraska State Penitentiary system.• Managed one full time employee and up to 15 inmates while managing shop operations in the Nebraska State Penitentiary system.• Performed interviews, Hiring and training of inmates to manufacture highway signage in adherence to state and federal regulations.

Provided graphics, web design, photography and screen printing services for bands, businesses and other entities.