• Managed 9+ D2C eCommerce clients, overseeing end-to-end digital advertising strategies, with a focus on scaling campaigns and driving revenue through Meta Ads.• Proficient in platforms and tools such as Shopify, Facebook Ads Manager, Google Analytics, Canva, Google Sheets, Google Docs, WordPress and AI tools.• Led the ideation, planning, and execution of new campaign strategies to scale campaigns and increase client revenue.• Developed strategic plans for ad scripts, creatives, and copy, ensuring alignment with client objectives.• Conducted comprehensive website audits, and pixel testing and provided actionable insights to improve conversion rates.• Delivered regular performance briefs to clients, detailing key insights and recommendations.• Generated detailed daily, weekly, and monthly performance reports for clients, ensuring data-driven optimizations.• Served as the primary point of contact for clients and brand founders, advising on strategy and fostering growth through consistent communication and actionable feedback.

• Seasoned digital marketing professional with a proven track record of maximizing profitability and revenue across multiple advertising channels.• Expertise in working with high-performing teams of campaign managers for Facebook Ads and contextual campaigns.• Continuously optimize campaigns through creative testing, targeting experiments, and in-depth performance analysis.• Foster strong collaborative relationships with cross-functional teams, including media partners, to drive campaign success• Leverage market insights and industry trends to identify growth opportunities and refine campaign tactics Results-oriented approach with a focus on achieving and exceeding campaign KPIs Passionate about continuous learning and adaptation to emerging technologies and best practices• Understand and master consumer trends in the North American market across high-performing categories• Design monetization strategy through audience identification, trend mapping, ad collateral design, and optimizations• Maximize advertiser ROI while ensuring optimal user experience and adherence to compliance rules• be part of the growth team by contributing directly to the team's and company's bottom line.• Learned from mentors who are industry specialists• Work with Account Management and Product teams to help improve reporting, introduce alerts and automation

• Enhancing customer's portfolio performance by ensuring continuous improvement and maximizing results on a daily basis.• Optimizing Domain Names for Internet Advertising.• Investigating websites and conducting research & analysis for identifying concepts of domain names.• Checking content, quality and accuracy of each concept.• Checking keyword lists of advertisers to maximize ROI for each advertiser/publisherConsistently monitor domain names as per customer feedback and satisfaction.• Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc.• Constant learning of concepts pertaining to Internet Advertising.• Liaising with the Business Development Specialists to facilitate maximization of revenue/ ensure smooth functioning of the department.

• Designed social media creatives and edited video clips for ads and posts.• Managed five social media accounts daily, engaging with followers.• Created scripts for reels, YouTube videos, and social media content.• Conducted keyword research to improve visibility across platforms.• Edited videos for social media and Facebook ad campaigns.• Wrote blogs on real estate news to increase engagement and reach.

• Analyze raw data on a daily basis to ensure its accuracy and Identify and rectify discrepancies in data to maintain data integrity.• Collaborate with cross-functional teams to streamline and expedite processes Ensuresmooth communication and coordination between departments.• Generate detailed data reports related to billing and vouchers, Produce accurate andtimely management reports, including variance analysis, sales, operational expenditure,and financial discrepancies.• Verify customer refunds and payments to ensure data accuracy Handle daily operations with a focus on accurate taxation calculations for CGST, SGST, and IGST.• Communicate with suppliers to reconcile payments Ensure all payments are accurate and timely.• Utilize advanced Excel skills to streamline and ease various processes.