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Lead and coach—drive the overall design direction and strategy for work. Define and lead the Growth design team through the creative and product design process. Alignment-driven, working with product partners, to inform roadmaps and new initiatives. Inspire Create and champion data-driven and market-informed product vision that supports Growth strategies.

End-to end product design and user experience leader for hardware integration, acquisition, conversion, and the onboarding experience.

Product and user experience design for hardware integrations and onboarding experience from acquisition to subscription.

Creates and execute the design vision for the Incipio Group brands by supporting premium product, user experience, and design principles. Elevates the user experience through superior product craft. Bring to life the design direction through user experience research and user personas. Create product development strategies that advance or expand on existing products, or create plans for diversification that take the brand outside its existing business with new product developed for new markets.

Lead designers to create market leading product, through user experience research design athlete informed product, on target and on time. Contribute to the creative vision of the brand for the global sports, training, and athletic categories. Work cross-functionally communicating design direction, intent, and brand ethos through adept storytelling. Interpret and integrate cultural trends, identifying influencers, and gathering athlete insight to drive strategic product roadmap and assortments. Collaborate with Development, Engineering, and Product Management to execute new and innovative product designs seasonally. Manage the growth of individual members of the team, implementing effective feedback mechanisms, timeline creation, and title progression, while encouraging ownership, and the goal of design excellence and innovation at every level.

•Extensive experience designing and manufacturing sewn goods–from technical construction gear to mass channel home accessories, I have spent my professional life becoming an expert in the cut and sew field.•Able to generate persona, color, material, and trend collateral, user and market driven sketch ideation, complete technical spec. packages, manage the sampling processes and schedule, including overseas travel, for production ready product on time and price target. •Oversees execution of all product details including: construction detail, color, form, style, detail, fit performance, graphic application, trim, etc.•Design experience includes technical backpacks, shoulder bags, briefcases, rolling luggage, iPad and tablet accessories, lifestyle accessories, and utility garments, including molded parts and custom branded elements.

After leaving Targus I took on a position as Senior Designer with Pandun Inc. working on their construction gear brand Toughbuilt and Fearless, a startup outdoor brand, as well as my own clients, which include: Targus, Briggs and Riley, Logitech, and Calumet