I know first hand that successful startup Founders are often rich in ideas but always want more time, energy and focus.Working with a portfolio of global startups in the B2B, B2C, Marketplace, SaaS and eCommerce spaces I draw on a wealth of experienced in all stages of the startup cycle from launch, global scaleup, cashflow positive and exit.As a bolt-on/project specific COO and growth partner, I work with successful Founders to rapidly target their core growth drivers and execute operational strategies to deliver game changing results.

Pursued a life long dream to learn how to fly an aeroplane and gain my pilot's license!

Leadership of Australia's #1 Wellness and Beauty discovery platform providing services to hundreds of Australian salons and hundreds of thousands of consumers every month.+Restructured operations and product portfolio using automation to enable to team to spend more time doing what matters most+Relaunched key elements of product range with new and engaging message (and very favorable unit economics)+Exited on favorable terms to a strategic acquirer who can now take Honee on the next stage of its journey.

Chief Financial Officer of a VC funded start-up with additional responsibility for strategy, process, product development and data science.

We applied data science, big data and AI agent technology to the problem of mid-market M&A deal origination. In an industry dominated by cold calling we found ways to:+gain an advantage on the hunt through combining multiple datasources into one consolidated origination desk+provide post-sale independent management analytics to investors

Foro is a technology start up, funded by a fortune 500 listed company. Foro is an online marketplace designed to simplify transactions between hospitality venues and suppliers, whilst offering relevant and useful industry insights. I was responsible for raising initial seed funding, assembling the team and providing ongoing non-exec strategic advice. The non-exec bit was what convinced me to quit my job and join a startup full time...I was missing out on all the fun the team was having!What we learnt:+Educating potential leads about a new concept is a material part of the CAC. Finding a way to tackle this from day 1 is key to unlocking growth.+Activity and platform usage will alert you to problems long before the billing subscription 'officially' churns+Its not just enough to be first. You need to be big first. Build + reach for exponential growth from day 1!

Working directly with the Managing Director, Finance Director and Commercial Director to establish the market’s multi-billion dollar pricing & competitive strategy capability based on bespoke data science techniques developed in house.

General Merchandise Buying, Category Management and Strategy setting with P&L Accountability

FMCG Buying, Category Management and Strategy setting with P&L Accountability and Project Management

Leadership team of the >$2b annual turnover Coles Group & Myer Giftcard product responsible for commercial management and internal stakeholder/partner management

It's 2012. Facebook is actually cool place to be and Telstra Bigpond says no household ever needs more than 3GB of broadband data per month. Online shopping is limited to eBay and any major purchases rely on searching mailbox catalogs for in store purchases.quote2.me looked to bring Web 2.0 to the world of retail by digitising catalogs in a searchable format and pushing relevant deals to interested shoppers.What did we learn?+Marketplaces are hard. The massive scale of a dominant marketplace is appealing but you've got to get 2 flywheels (supply + demand) up to speed for it to work+[Pivot] Shifting to a quote/bid model was much easier, at MVP scale, to link high-commitment purchasers with engaged sellers+[PMF not achieved] Value attribution for online middlemen didnt exist yet. Bricks and Mortar retailers hadnt yet got their head around this internet thing and every pitch+AM meeting required way too much education about the potential of online sales channels. Hipages nailed this model shortly after by linking a better target market (tradies) with a better UX (mobile app)

Working directly with EGM & C-suite management in capturing insights and developing them into strategies to grow Gaming volume