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I believe that advertising is always about effectiveness. And the "why people buy" hasn't changed much for the past 50 years. ItΒ΄s about getting people to like your brand and converting that into actual sales. Itβs as simple as that but fascinatingly complex to do...
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FounderUnflair Aug 2022 - PresentCopenhagen, Capital Region, Denmark -
Independent StrategistFreelance Mar 2021 - PresentCopenhagen, Capital Region, DenmarkStrategic consultancy relating to all aspects of marketing. Preferably with clever people who appreciate new ways of working and are not scared of curiosity and doubt. Brand strategy - how to build preferenceSales activation strategy - how to convert preference into salesMarketing strategy - how to balance the twoBesides knowledge and experience in the above, I am an experienced Ad Agency strategist and knows all the processes and loves to work with creative teams in theβ¦ Show more Strategic consultancy relating to all aspects of marketing. Preferably with clever people who appreciate new ways of working and are not scared of curiosity and doubt. Brand strategy - how to build preferenceSales activation strategy - how to convert preference into salesMarketing strategy - how to balance the twoBesides knowledge and experience in the above, I am an experienced Ad Agency strategist and knows all the processes and loves to work with creative teams in the birth of great ideas. Pitches, projects β you name it. Previous clients and cases are listed in "experience" below. Most recent and present projects are with Undo:, GN Store Nord, Sydbank and Matas on:- Group brand positioning- Brand strategy- Creative development- Performance marketing messaging framework Show less
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Strategy DirectorUncoated Nov 2019 - Mar 2021Copenhagen Area, DenmarkBuilding an agency striving to prove the incredible things that can be achieved by using data. For strategic input and creative output. Pushing an agenda of no bullshit and aiming at making complex stuff really simple. -
Jury MemberDanish Digital Award Dec 2018 - Mar 20212019: Content Production2020: Content Production -
Lead StrategistNord Ddb Cph Sep 2016 - Oct 2019Copenhagen Area, DenmarkI am the lead strategist handling one of Denmarkβs biggest advertising accounts, McDonaldβs. I run the entire strategy process all the way from business strategy to communications planning. McDonaldβs Denmark is run locally and basically all advertising and point of purchase is planned and executed locally. My primary strengths are desire for change, communication skills and broad understanding of multiple marketing disciplines. Always with only one aim; delivering marketingβ¦ Show more I am the lead strategist handling one of Denmarkβs biggest advertising accounts, McDonaldβs. I run the entire strategy process all the way from business strategy to communications planning. McDonaldβs Denmark is run locally and basically all advertising and point of purchase is planned and executed locally. My primary strengths are desire for change, communication skills and broad understanding of multiple marketing disciplines. Always with only one aim; delivering marketing effectiveness and being able to prove it. Also been working with: TELMORE, Volkswagen, Gammel Dansk, HBO Nordic, Cocio, Γresundsbron, LB Forsikring, Aalborg Akvavit, and more... Show less -
Strategic DirectorRevolt Dec 2014 - Aug 2016Vesterbrogade 62D, 1620 Copenhagen V, DenmarkWorking with: fitness dk, Plenti, MENY, Teleselskabet 3, Royal Unibrew, Danske Bank, Neutral, Havana Club, IDA, Frisko, Malaco, Magnum, HellmannΒ΄s, Mofibo. -
Head Of SocialHjaltelin Stahl Mar 2013 - Dec 2014Working with: Post Danmark, Kræftens Bekæmpelse, Sydbank, Lotto (Danske Spil), SPORTMASTER, Karolines Køkken, Tryg, Venstre, BorderShop, Paii, ATP, Telia, Vestas, Sunset Boulevard. -
Head Of SocialRevolt Oct 2011 - Mar 2013Vesterbrogade 62DWorking with: Knorr, Frisko, Hellmann's, Axe, Malaco, Havana Club. -
Social CreativeMindjumpers May 2010 - Aug 2011Working with: Danske Bank, Novozymes, World Without Torture.
Martin Meyer π Skills
Martin Meyer π Education Details
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Frequently Asked Questions about Martin Meyer π
What company does Martin Meyer π work for?
Martin Meyer π works for Unflair
What is Martin Meyer π's role at the current company?
Martin Meyer π's current role is Strategist // Unflair // Empowered by AI.
What is Martin Meyer π's email address?
Martin Meyer π's email address is ma****@****volt.dk
What is Martin Meyer π's direct phone number?
Martin Meyer π's direct phone number is +45313*****
What schools did Martin Meyer π attend?
Martin Meyer π attended KΓΈbenhavns Universitet, Aalborg University.
What skills is Martin Meyer π known for?
Martin Meyer π has skills like Social Media, Facebook, Social Media Marketing, Digital Strategy, Online Marketing, Strategy, Online Advertising, Creative Strategy, Corporate Branding, Digital Marketing, Marketing Communications, Concept Development.
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1meyergrafisk.dk
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Martin Meyer
Director Of The Brain Prize. Director Of Neurotorium. The Lundbeck FoundationCopenhagen2kcl.ac.uk, lundbeckfonden.com -
Martin Meyer
Copenhagen -
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