Strategic consultancy relating to all aspects of marketing. Preferably with clever people who appreciate new ways of working and are not scared of curiosity and doubt. Brand strategy - how to build preferenceSales activation strategy - how to convert preference into salesMarketing strategy - how to balance the twoBesides knowledge and experience in the above, I am an experienced Ad Agency strategist and knows all the processes and loves to work with creative teams in the… Show more Strategic consultancy relating to all aspects of marketing. Preferably with clever people who appreciate new ways of working and are not scared of curiosity and doubt. Brand strategy - how to build preferenceSales activation strategy - how to convert preference into salesMarketing strategy - how to balance the twoBesides knowledge and experience in the above, I am an experienced Ad Agency strategist and knows all the processes and loves to work with creative teams in the birth of great ideas. Pitches, projects – you name it. Previous clients and cases are listed in "experience" below. Most recent and present projects are with Undo:, GN Store Nord, Sydbank and Matas on:- Group brand positioning- Brand strategy- Creative development- Performance marketing messaging framework Show less

Building an agency striving to prove the incredible things that can be achieved by using data. For strategic input and creative output. Pushing an agenda of no bullshit and aiming at making complex stuff really simple.

2019: Content Production2020: Content Production

I am the lead strategist handling one of Denmark’s biggest advertising accounts, McDonald’s. I run the entire strategy process all the way from business strategy to communications planning. McDonald’s Denmark is run locally and basically all advertising and point of purchase is planned and executed locally. My primary strengths are desire for change, communication skills and broad understanding of multiple marketing disciplines. Always with only one aim; delivering marketing… Show more I am the lead strategist handling one of Denmark’s biggest advertising accounts, McDonald’s. I run the entire strategy process all the way from business strategy to communications planning. McDonald’s Denmark is run locally and basically all advertising and point of purchase is planned and executed locally. My primary strengths are desire for change, communication skills and broad understanding of multiple marketing disciplines. Always with only one aim; delivering marketing effectiveness and being able to prove it. Also been working with: TELMORE, Volkswagen, Gammel Dansk, HBO Nordic, Cocio, Øresundsbron, LB Forsikring, Aalborg Akvavit, and more... Show less

Working with: fitness dk, Plenti, MENY, Teleselskabet 3, Royal Unibrew, Danske Bank, Neutral, Havana Club, IDA, Frisko, Malaco, Magnum, Hellmann´s, Mofibo.

Working with: Post Danmark, Kræftens Bekæmpelse, Sydbank, Lotto (Danske Spil), SPORTMASTER, Karolines Køkken, Tryg, Venstre, BorderShop, Paii, ATP, Telia, Vestas, Sunset Boulevard.

Working with: Knorr, Frisko, Hellmann's, Axe, Malaco, Havana Club.

Working with: Danske Bank, Novozymes, World Without Torture.