Thomas Mccarty

Thomas Mccarty Email and Phone Number

Partner and CMO @ Chief Outsiders | Helping CEO's and Founders of small to medium sized businesses achieve their growth and revenue goals. @ Chief Outsiders
Thomas Mccarty's Location
San Francisco Bay Area, United States, United States
About Thomas Mccarty

Tom is a partner and Chief Marketing Officer at Chief Outsiders, where he specializes in helping small and medium-sized businesses achieve their growth and revenue goals. With over 25 years of experience in sales, marketing, and general management, Tom focuses on driving results through data-driven strategies, lead generation, and digital marketing.Tom has a proven track record of transforming and growing businesses in both the education and services sectors. He has successfully aided companies like companies like Ironhack, Praos, LaborWorks, and Royse Partners. He played a key role in Ashford University’s transition to the University of Arizona Global Campus. Tom has also led marketing performance improvements for the University of Phoenix, the largest online university in the US, and Aptimus, a leading education lead generation platform.Passionate about leveraging data and insights, Tom excels at crafting and executing marketing strategies that optimize budgets, enhance customer acquisition, and drive sustainable growth for businesses looking to scale.

Thomas Mccarty's Current Company Details
Chief Outsiders

Chief Outsiders

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Partner and CMO @ Chief Outsiders | Helping CEO's and Founders of small to medium sized businesses achieve their growth and revenue goals.
Thomas Mccarty Work Experience Details
  • Chief Outsiders
    Partner And Cmo
    Chief Outsiders Sep 2021 - Present
    Houston, Tx, Us
  • William Woods University
    Member Board Of Trustees
    William Woods University Jan 2022 - Jul 2023
    Fulton, Mo, Us
  • Zovio
    Chief Marketing Officer
    Zovio Apr 2019 - May 2021
    Chandler, Arizona, Us
    Zovio is an education technology services company that helps everyone be in a class of their own. We partner with clients to understand their customers on a deeper level and find the most meaningful ways to enhance their experience. Our distinctive suite of services uses data and analytics to personalize at scale, helping our clients grow and thrive by acquiring and retaining quality customers.
  • Bridgepoint Education
    Chief Marketing Officer
    Bridgepoint Education Jan 2017 - May 2021
    San Diego, Ca, Us
    The mission of Bridgepoint Education is to provide high quality, innovative education services to enrich the lives and communities the company serves. The main vehicles for achieving this mission are Ashford University and The University of the Rockies.
  • University Of The Rockies
    Member, Board Of Trustees
    University Of The Rockies Mar 2016 - Oct 2018
    Denver, Co, Us
  • Mccarty Consulting
    President
    Mccarty Consulting Jan 2014 - Jan 2017
    Helps education and B2B marketers drive growth through proprietary insights, differentiated market strategies, focused planning and disciplined execution. Clients include: NovoEd/Philanthropyu.org, University of Maryland University College and TeachingChannel.org.
  • Apollo Education Group
    Senior Vice President, University Strategy, Product Marketing, Affiliate Marketing
    Apollo Education Group Nov 2007 - Nov 2013
    Phoenix, Az, Us
    Senior Vice President University Strategy, October 2011 – November 2013- Created and led a strategy function at category leading for profit educator. Responsible for strategy development, academic program planning, market research, competitive analysis, analytics, forecasting and pricing- Led $300 million dollar cost cutting initiative to maintain margins and optimize cash flow- Launched innovative stackable certificate programs, new pricing initiatives and effort to link programs to employer needs to reposition company in maturing market.- Created analytics function to drive better understanding of customers through LTV analysis, forecasting and predictive models. Senior Vice President Product Marketing, March 2009 - October 2011- Identified retention and the emergence of a new segment as key strategic issues. Built business case to drive investment to address issues.- Played key role in quality task force to define and operationalize solutions to toughest marketing problem- Conducted extensive product marketing research- Led projects to rethink both the CRM systems and Service Experience- Launched 3 award winning publications to better communicate both the value proposition and quality message to 3 distinct target audiencesSenior Vice President, Affiliate Management November 2007 – March 2009- Transitioned $250 million internet ad spend from external agency management to internal management.- Renegotiated service agreements with 80 vendors in 90 day period.- Introduced data driven media buying program to save 20% of spend over 18 month period - Created email lead nurturing contact strategy that delivered a 2% bump in enrollment volume
  • Aptimus
    General Manager
    Aptimus Aug 2005 - Oct 2007
    Us
    - Developed strategy to focus struggling start-up on best market opportunities- Defined target segments and minimal acceptable levels of service quality for success- Lead division to deliver a quality of service that exceed customer expectations- Participated in the sale of company to company’s largest client
  • American List Counsel/Impower
    Vice President
    American List Counsel/Impower Dec 1999 - Jul 2005
    - General Manager of direct and internet marketing services provider- Devised and implemented strategies to help clients like JP Morgan, Chase, Buy.com, Netsuite, McAfee and American Express, acquire an retain customers online- Grew Net Revenue from $300,000 to $1,100,000
  • Hills Consulting Group
    Consultant
    Hills Consulting Group Jun 1999 - Dec 1999
    - Provided marketing research, strategy development and sales training services to both B2B and B2C clients
  • Mlm Productions
    Account Director
    Mlm Productions Nov 1997 - Jul 1999
    - Developed strategy and created business plan to better position small print production studio and print brokerage during transitional period.- Advised clients on marketing and communication strategy- Managed the creation and production of direct mail and other marketing collateral for clients- Developed new business in direct marketing segment worth 50% of revenue in 1998
  • Nashua, Corp.
    Area Manager
    Nashua, Corp. Aug 1993 - Nov 1997
    - Grew sales territory in N. California, Nevada and Utah from $1.8 million to $5 million- Led sales force in new business development- Perfected management of long and complex sales cycles- Increased penetration of product in key segment from 50 to 70%- Helped develop new strategy to bundle service that grew gross margins from 8 to 18%
  • Infoimage
    Director, New Account Sales
    Infoimage Jun 1989 - Aug 1993
    - Sold and managed delivery of custom data processing, laser printing and direct mailing services to banks, financial service companies and consumer product companies
  • Standad Register
    Account Executive
    Standad Register 1987 - 1989
    - Gained thorough understanding of prospecting new business, the sales call, the sales process and closing sales- Surpassed quota

Thomas Mccarty Education Details

  • San Francisco State University
    San Francisco State University
    Marketing
  • University Of California, Berkeley
    University Of California, Berkeley
    Philosophy
  • St. Ignatius College Preparatory
    St. Ignatius College Preparatory

Frequently Asked Questions about Thomas Mccarty

What company does Thomas Mccarty work for?

Thomas Mccarty works for Chief Outsiders

What is Thomas Mccarty's role at the current company?

Thomas Mccarty's current role is Partner and CMO @ Chief Outsiders | Helping CEO's and Founders of small to medium sized businesses achieve their growth and revenue goals..

What is Thomas Mccarty's email address?

Thomas Mccarty's email address is th****@****vio.com

What is Thomas Mccarty's direct phone number?

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What schools did Thomas Mccarty attend?

Thomas Mccarty attended San Francisco State University, University Of California, Berkeley, St. Ignatius College Preparatory.

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