Trinity Smith Email & Phone Number

Seattle, WA, US

Santa Clara, California, US

• Own the vision and strategy of the Corporate Events department that is responsible for internal, 3rd party, Cloudera owned, virtual and webinar events across the globe. Work across Field Marketing, Product Marketing.
• Developed and executed a net-new data industry event, Evolve, hosted by Cloudera and key partners targeting data leaders with a 65% attendance rate that delivered a ROI of 6X the event spend.
• Scaled Evolve program from one event to 25 events globally in its second year that resulted in a ROI of 10X the event series investment.
• Established standard operating procedures for event results reporting, archiving and feedback mechanisms that give data to decision making using tools such as Salesforce, Data Locker, Cvent, Tableau, Web Analytics, and.

Seattle, WA, US

• Led all aspects of the AWS Summit Americas program as outlined below. Additionally, partnered with the Global Executive Marketing team to develop the strategy and execution of Executive Programs at AWS re:Invent. This.
• Developed and maintained an operating budget of $45+ million across all programs, managing within a 2% variance to plan.
• Shifted the Executive Summit experience to fully virtual in 2020 with over 2,500 attendees and received a customer satisfaction score of 4.75 out of 5.
• Wrote and deployed global guidance for how AWS event owners can return to live events ensuring the health and safety of customers, partners and employees

Seattle, WA, US

• Responsible for the strategy, development and execution of nine AWS Summit events across Canada, United States, and Latin America ranging in size from 3,000 to 13,000 customers. Drive operational excellence leading.
• Found efficiencies in planning to increase cost recovery by 3% across a $33 million operating budget.
• Grew the America's AWS Summit attendance by 16% in 2019, with the goal of 30% growth in 2020.

Auburn Hills, MI, US

• Direct 14 Event Project Managers and one mid-level manager in supporting IBM marketing events, day-to-day project operations, goal tracking and performance evaluations, and budget compliance with project plans and.
• Instrumental in developing GPJ Mentor Program for Austin, Texas office, which has since been rolled out as standard agency program.
• Collaborate closely with senior leadership as acting North American operations leader for IBM account to drive compliance and reporting initiatives.
• Spearheaded design and implementation of numerous professional development and leadership training programs, including Building Your Brand, Understanding Your Core Values, and Leadership Soup.

Auburn Hills, MI, US

• Supervised event execution team of coordinators, logistics managers, and other operational professionals in completing all delegated event projects according to plans and strategies for IBM. Coordinated vendors, venue.
• Executed end-to-end project management tasks for more than 20 annual events with budgets ranging from $40K to $1.2M.
• Spearheaded event planning meetings to implement management strategies for budgets, timelines, and deliverables.

Auburn Hills, MI, US

• Carried out end-to-end event management operations for North American IBM programs, including large- and small-format trade shows, proprietary event portions, receptions, and roadshows. Scheduled and managed weekly.
• Identified new event venues and services to innovate client projects.
• Oversaw event budgets ranging from $10K to $650K

Austin, TX, US

Provided leadership and guidance to seven Student Activities committees responsible for executing campus-wide events. With combined budgets of $275,000 these events included high profile speakers, cultural events, outdoor festivals and concerts. In addition, I supervised the Events & Information Desk staff and department interns.

Master Of Education (M.Ed.), College Student Counseling And Personnel Services

Bachelor Of Arts (B.A.), Psychology