• Formulated and executed comprehensive channel strategies for emerging and core products within the retail/e-commerce channel• Led end-to-end planning, budgeting, and execution of marketing initiatives for the retail channel encompassing promotion effectiveness, pricing strategies, merchandising campaigns.• Successfully implemented commercialization strategies for the launch of three new products across various retailers. Generated $4.5M incremental sales revenue by effectively positioning and promoting the new products and capturing customer attention through strategic endcap placements, digital media spend and penetrating new channels.• Partnered with Home Depot (Retail Media/Brand Advocate), Lowes (One Roof Media), Amazon (AMS/AMG) and manage retail media campaigns generating a positive return on promotional investment $5 ROAS.• Generated positive rates on investment by driving incremental gross margin through the use of discounts, end-caps, side stacks, pallet drops and other seasonal events.

• Led channel growth strategy for big box & e-commerce retailers resulting in 10% increase in net sales $ YoY on average.• Secured new business with Costco in-store and online with $1.5M incremental sales and market expansion.• Successfully launched 4 new products in the retail and e-commerce channels, resulting in $3.2M annual revenue and increased market penetration• Developed and implemented a comprehensive MAP policy and cross-channel promo/incentives planning process, resulting in improved revenue growth.

• Drove promotional campaigns and initiatives resulting in 15% increase in sales YoY through consistently achieving an ROI of 4:1 on marketing expenses. • Played a key role in pricing strategy development, optimizing product pricing to maintain competitiveness and increase profitability.• Optimized price promotions by overlaying digital retail media campaigns to further amplify sell-thru performance.• Led the development of sales & marketing materials such as sell sheets, promotional materials and training programs for channel partners.

Developed in-depth market reports and dashboards providing actionable insights to guide new bathroom faucets NPD project.Conducted designer surveys and extracted valuable information to improve product design and customer satisfaction.Performed competitor analysis for bathroom faucet and accessories in the ecommerce market.Developed and maintained comprehensive databases of market data including pricing, sales and customer preference to inform strategic decision making. Developing project justification for retail bathroom accessories.Conducted extensive research, analyzing market trends and competitor data to identify, opportunities and threats in the bathroom lighting industry.

Developed a standardized project management process flow by streamlining current processes and tools resulting in 20% reduction in overall project lead time. Performed brand analysis for the ‘Carnivore Essentials’ brand and made recommendations for improvements focusing on messaging and market seeding.

• Responsibilities include drafting meeting minutes, scheduling courses, procuring instructional material, assist MBA program director with assigned duties and projects.

• Drove sector specific marketing campaigns by working closely with sales, advertising and communications.• Developed and distributed collateral merchandising to drive sales and improve brand visibility.• Performed market research and analysis and identified market potential and consumer needs.• Provided guidance to sales associates with sales leads in order to meet objectives.• Managed promotional marketing events for ProACT.• Served as marketing representative in new business development programs • Assisted the Marketing Manager in writing online content for the company website.

• Conducted presentations and organized meetings with clients to draw up customer requirements • Lead creative brainstorming sessions to draw up plan of action.