Matthew Ruffi Email & Phone Number

I'm proud to be leading the Link Up Illinois team here at Experimental Station. Our "Link Match" program, launched in 2009, increases the affordability and accessibility of fresh foods by doubling the value of Link or SNAP (Supplemental Nutrition Assistance Program) purchases for consumers.Through Link Match, Link Up Illinois is rebuilding the connection between local agricultural producers and families most in need by doubling their buying power at farmers markets, farm stands, food co-ops, independent grocery stores, corner stores, etc. In addition, my team also provides participating markets and food retailers with training and technical assistance to successfully implement this amazing nutrition incentive program.

A “Special Service Area” is a contiguous area within a municipality or county in which special services are provided in addition to those services provided generally throughout the city. Outside of Illinois, similar districts are often called Business Improvement Districts (BIDs) or Community Improvement Districts (CIDs). The cost of the special services is paid from revenues collected from taxes levied or imposed upon property within that area. Stated more simply, SSAs are local tax districts that fund enhanced services and programs within a contiguous area. The enhanced services and programs are in addition to those currently provided through or by the City of Chicago.SSA-funded projects typically include public way maintenance and beautification, district marketing and advertising, business retention and attraction, special events and promotional activities, security and façade improvements, and other commercial and economic development initiatives.The City contracts with local nonprofit organizations, called Service Providers, to manage SSA-funded services. Appointed Commissioners for each SSA district oversee and recommend the annual services, budget, and Service Provider agency to the City. From State Street in the Loop to Back-of-the-Yards, there are currently more than 50 active SSAs in Chicago.The Uptown SSA was established in December 2005, and was renewed and expanded in December 2014. It encompasses the major commercial and mixed-use corridors of the Uptown community including both Broadway and Sheridan Road from Irving Park Road (4000 N) to Foster Avenue (5200 N), parts of Clarendon Road and Marine Drive, as well as the east-west streets of Argyle, Lawrence, Leland, Wilson, and Montrose. Uptown United is the Sole Service Provider for the Uptown SSA.

Friends of Uplift is a non profit organization formed to support students, families, administrators, faculty, teachers and alumni of Uplift High School.At Uplift, students are offered both AP and Dual Credit classes. AP classes allow students to earn college credit while still in high school, which means they can graduate with less debt and finish their degree faster. Dual Credit classes are also a great way to earn college credit, and they can help students get a head start on their college career.With a diverse community demographic of being 58.3% Black, 24.0% Hispanic, 8.3% Asian, and 9.4% White. Students at Uplift come from neighborhoods all across the city, with 75% of families of low income households, 53% Diverse Learners, and 20% are Limited English Learners.A school without attendance boundaries, offering a robust high school experience!

Chicago, Illinois, Us

Chicago Market's Mission and Purpose is that, "We are building a better food community. Powered by our Owners, we create and strengthen local food connections that are honest, accessible, educational and inspiring. We are a cooperative grocery store and measure our success on a triple bottom-line: People, Planet, Prosperity—but more than that, we're a gathering place and vibrant community resource."Vision: A better food community — local, sustainable, connected.Tagline: Local. Sustainable. Yours.Values - We value: Relationships, Ownership, Sustainability, Justice, Accountability, and Joy.Served as President of the Board from 2021 - 2024. In that role I helped to:►Set the overall direction of the Board and ensure that it is aligned with the Co-op's mission and goals►Supervise and work closely with the General Manager, as well as other board members, to make decisions on behalf of the Co-op►Represent the Board to the Co-op's Owners (sometimes referred to as members), employees, and the community►Drive funding discussions with banks, individual lenders, and organizations►Oversee the Board's meeting process and ensure that meetings are conducted in a fair and efficient manner►Ensure that the Board has the resources it needs to function effectively►Build and maintain relationships with the co-op's owners, employees, and customers

No Cover, LLC specializes in consulting services focused on helping companies improve their productivity and profitability levels through innovation (or sometimes just plain common sense). By doing so, we are able to ensure that processes and procedures are effective, efficient and deliver results which benefit both the business and their Clients.

Grosse Pointe Farms, Mi, Us

The Re-Wired Group is a product and business development consulting firm based in Michigan. The work that we do is focused on a framework we call "Demand-Side Innovation." By focusing on the jobs-to-be-done that consumers have, we work to create and implement demand-generation systems (improved products, and new products and business models).

Tadworth, Uk, Gb

Tadworth, Uk, Gb

Empowering Music Artists Through Revolutionary Investment Structures. "Win, Win" is not something we simply say, but something we are!Hunter Corp Limited is not your typical brand agency, record label or independent record company. It has brought together an entrepreneurial team to address the problems and issues within the industry by creating a specialized music economy that is transparent, accessible and a fair playing field.HCL has a number of business operations (i.e. online trade exchange, social media and advertising platforms) but our first love is MUSIC and ‘championing’ the success of music artists worldwide.Using Blockchain based platforms and apps, with Hunter Corp Limited, artists get a better recording deal, they have ownership of their music careers, AND have access to their own HCL Music Ecosystem designed and weighted for their success.Now that’s revolutionary!

Englewood, Colorado, Us

As an agency owner or marketing leader, are you confident that your marketing efforts are reaching your intended audience with quantifiable ROI? Have you embraced the consumer shift to streaming devices, or are you still pumping a large portion of your ad budget into linear TV? Maybe you currently are working with an OTT vendor, but have limited visibility into campaign results without relevant attribution and real time dashboards. You may even think you are in good hands and paying for premium OTT, but in fact, you are running a campaign that is using blended tactics and not optimized to get you the results you deserve.Here’s how Strategus can help. We launched the first ever programmatic OTT/CTV campaign, before it was mainstream & cool. Over the past 6 years, and 20000+ OTT campaigns, we've perfected the method of executing OTT campaigns using a suite of proprietary products to reach your target consumer and produce measurable results.First, we understand the needs and target audience for each customer by customizing the campaign approach based on industry and desired KPI’s. Using Aimplify we then compile hundreds of individual data points to build an audience profile and forecast impressions to ensure we deliver your OTT campaign with pinpoint accuracy.Next, based on your campaign goals, we identify the best method for following up with your target audience to increase frequency and drive conversions through the use of our Encore Omnichannel product. Instead of a one size fits all attribution solution, the customizable Strategus Attribution Suite allows you to select the attribution product that makes the most sense for your industry and campaign.Finally, with Strategus, you won’t have to wonder who is involved in your campaign, our hands-on team of Ad Op’s experts is constantly optimizing each campaign to achieve peak performance and updating our best in class reporting dashboard so that you can directly track campaign results.

London, Gb

Adstream is the world’s leading advertising digital asset management, workflow and distribution company. Founded in 2001, Adstream pioneered the delivery of broadcast advertising content via broadband. Now we are the world leader, digitally connected to over 79,000 media owners across broadcast, print, audio and digital in more than 140 countries.▁▁▁▁▁▁▁▁▁▁▁In third quarter of 2017, I was brought on board as the Global COO at Adstream. Under my leadership, I was charged with responsibility of leading and driving change within Operations, ensuring that connected and consistent Operations functions are deployed, across the regions, that work together meet the needs of the global business. In addition, I was responsible empowering the Managers to lead, manage and execute the required tasks across assigned unit, offering support and guidance when needed.As part of my responsibilities, I ensured brand and brand awareness is key to all activities, while keeping fantastic customer experiences are top of mind at all customer touch points, when developing and implementing new strategies and products. Other responsibilities and contributions include:❖ Led business development teams in the US, with specific focus on automotive and movie studios❖ Managed, coached and developed direct reports in line with their objectives, targets and overall career development goals. This may include managing any issues of poor performance.❖ Led the Operations Management team in implementing effective KPIs for their teams.❖ Proactively raised key operational issues and facilitates constructive team problem solving to gain a clear and timely solution.

London, Gb

In 2016, I joined Adstream as a COO - North America. In this role, I led and coached both the sales and operations management teams to maximize their performance and productivity, working with them to maximize sales and increase the efficiency of the operational processes across all regions.MAJOR CONTRIBUTIONS►Created and implemented business development strategies to increase sales bu over 20% YoY.►Leveraged technology to continually improve and evolve operational efficiencies.►Empowered the Managers to lead, manage and execute the required tasks across assigned unit offering support and guidance when needed.►Developed effective feedback loops for customer facing staff to share customer needs, feedback, ideas and information.I'd welcome your email to discuss more about my contributions as the North American COO for Adstream!✉ matthew.ruffi@nocoverllc.com▁▁▁▁▁▁▁▁▁▁▁

CigarPlaces.com is cigar industry’s leading interactive map of cigar friendly locations worldwide. Our visitors are cigar lovers who are actively looking for a cigar bar, cigar shop, or cigar lounge in their local area, or in a city that they’re traveling to.

Burbank, California, Us

Deluxe is the world’s leading video creation to distribution company offering global, end-to-end services and technology. Through unmatched scale, technology and capabilities, Deluxe enables the worldwide market for professionally created video.During my tenure as a SVP, Director of Operations at Deluxe Entertainment Services Group, I played a key role in implementing systems and processes to improve efficiency and reduce project costs and durations, and re-engineering organizational policies, procedures and processes with objective to increase revenue.In addition to the operational tasks I was brought on for, I was tasked with running our sales organization as well. This included everything from sales strategy, performance monitoring and direct sales.My responsibilities also included reorganizing the management team and management structure to reduce redundancy and overall labor cost while increasing crew satisfaction and productivity.

New York, Ny, Us

Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments.▁▁▁▁▁▁▁▁▁▁▁In 2014, I became an integral part of Mediaocean as a Director of Ad Sales. In this role, my responsibilities included creating a common framework, defining standards, unifying cross-channel data, and building opportunities that drive continued success. Additionally, I was recognized for developing strategies and marketing campaigns to educate mid-size and large companies on the benefits of using Mediaocean. ~KEY ACCOMPLISHMENTS~ ★Led sales group for North America – responsible for 15M in new business – while also developing the operations group responsible for supporting the new product, Optica ★Sold traditional and digital media platforms, as well as optimization tools within those spaces, enabling agencies and advertisers to manage and coordinate their advertising workflows—from planning and buying, to analyzing and optimizing, to invoicing and payments ★Integrated media suppliers, data providers, ad servers and third-party technologies, allowing agencies to build optimal solutions for business and operations

DG (NASDAQ: DGIT - Acquired by Extreme Reach in February 2014.) was the intelligent advertising hub for the creation, management, distribution and optimization of multiscreen campaigns across broadcast and digital channels. A robust global solution for the world’s leading brands, DG is the leading company in the industry offering a complete end-to-end digital delivery workflow, combining data aggregation and asset management within an adaptable technology core to deliver the most effective advertising.The pioneers of digital ad distribution, DG now boasts the largest global cross-channel advertising distribution network, enabling advertisers and agencies to manage their advertising budgets across various digital media channels and formats, including online, mobile, rich media, in-stream video, display, and search including the world’s largest hybrid satellite and internet network dedicated to file based broadcast video delivery. Fueling campaign management across TV, online, mobile and beyond, DG empowers marketers to work faster, smarter and more competitively to engage consumers and maximize intelligent data driven advertising. DG’s trusted solutions encompass research and analytics, planning and buying tools, trading services, video and rich media production resources and provides digital media distribution, serving and management solutions to the television, media, and entertainment industries. The company offers Digital Media Gateway, a digital IP store-and-forward platform, delivering news stories, syndicated programming, and video news releases to broadcasters.With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets.

Detroit, Michigan, Us

Agency 720 is an Omnicom Agency based in Detroit, Michigan. Comprised of an established, "best of the best" network of retail marketing experts, Agency 720 supports and manages the Tier 2 retail business on the Chevrolet National retail account, and for over 170 Chevrolet LMAs across the country.▁▁▁▁▁▁▁▁▁▁▁From concept of R3/A720 through to implementation, expansion, and success - I was instrumental in overseeing the Project Management, Traffic, Legal, and IT groups in all aspects of day to day operations and execution of projects; and conducting audits of expense reporting and time reporting to ensure accuracy and compliance with General Motors and A720 guidelines. KEY ACCOMPLISHMENTS►Opened six offices throughout the country, overseeing all aspects ranging from the office build-outs, IT/telephony solutions through hiring.►Facilitated new business development including RFP responses, presentations, pitches, etc. ►Collaborated with sister agencies within the Omnicom network to ensure all were aligned and working toward the overall goals of Clients.►Managed IT group and deployments of related systems such as SharePoint, Expense Reporting, Timecard Management, DAX & CITRIX

New York, Ny, Us

BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries.▁▁▁▁▁▁▁▁▁▁▁MY CAREER PROGRESS AT BBDO:Account Supervisor - Retail — Feb 2009 - Jan 2010Senior Business Technology Analyst — Sep 2008 - Feb 2009Lead- Marketing Solutions Group — 2006 - 2008Senior Specialist - Marketing Planner — 2005 - 2006Business Analyst - Corporate Systems — 2004 - 2005Senior Media Traffic Supervisor — 2002-2004Head Trainer— 2000-2002As my career progression has clearly illustrated at BBDO, I joined as a Business Analyst - Corporate Systems and ended up in the boardroom as an Account Supervisor- Retail. Throughout my tenure, I am proud of my accomplishments in the following areas: ► Oversaw the deployment of technology and process solutions across the country in preparation of R3 launch► Led pitch, and won smartUSA business resulting in 5M increase in sales► Headed up a global initiative with sister agencies within Omnicom to build additional revenue through Tier 3 level advertising for Dealers► Provided leadership in the application of information technology to processes and services which increased internal efficiencies

ConnecTech Detroit is a professional development group focused on bringing together technology-minded individuals.

Computer Engineering, Management Information Systems

Education record