Mrunal Saxena Email & Phone Number

India

Mumbai, Maharashtra, India

Building an export platform for empowering Indian Small BusinessesI am a hustler at heart and seasoned Go-to-Market (GTM) expert with a mission—to uplift small businesses in India by showcasing the nation’s best products to the world. My focus lies in building an export platform that simplifies the process, enabling businesses worldwide to effortlessly access India’s finest offerings.

Thane, Maharashtra, India

1.) Conducted comprehensive market research and competitor analysis to identify emerging trends, opportunities, and challenges in the market.2.) Designed highly customized supply chain solutions to meet the specific needs of major accounts in the Agri, Solar, QSR, Health & Wellness, FMCG industries, resulting in revenue of Rs. 20 cr/year.3.) Led a cross-functional team in building customized solutions for the F&V, Pharma, and Beauty industries targeting startups and conglomerates, delivering cost-effective and efficient supply chain solutions.4.) Developed and implemented a successful sales strategy to achieve revenue growth targets, including setting sales targets, creating sales plans, and tracking sales performance.5.) Hired, trained, and managed a sales team comprising three sales managers and four executives, successfully targeting D2C and B2B businesses.6.) Devised and implemented a structured sales training program that led to the achievement of sales targets and provided superior solutions to customers.7.) Worked with the founders on building brand strategy for Edgistify, defining the short term, long term goals and key differentiators.

India

1.)Performed market research to generate insights on local customers, micro-markets, competitors, partners, and business models in the Indian automotive aftermarket.2.)Worked on product conceptualization, articulating the vision and designing the product roadmap based on the gaps in the market products.3.)Analyzed market insights to define product features and customer touchpoints, aiming to minimize human interaction throughout the entire customer journey.4.)Designed a Go-To-Market strategy for the product and the entire business operations, with a focus on the NCR (National Capital Region) region.5.)Identified and established partnerships with over 40 manufacturers, 120+ distributors, hyperlocal logistics providers, payment gateway companies, and financing companies.6.)Developed the project financial model, forecasting the budget and resource requirements for the next fiscal year.7.) Set up a local operations team consisting of five members to initiate sales operations in the NCR region.8.)Negotiated and finalized commercials with tech vendors for the IT platform.9.)Built legal agreements for partner tie-ups and established process flows for vendor and customer onboarding.

Mumbai, Maharashtra, India

1.) Redesigning Carcrew’s value proposition to the customers Post - COVID 19 and training the Sales and Operations team to the changed circumstances.2.) Spearheading the retail team to build Retail and Export as a separate revenue vertical with a monthly revenue of Rs. 10 crore from West region.3.) Designed and streamlined customer journey from 20 touchpoints to 15 for new customers and 11 touchpoints for the regular customers, giving an increase of 20% in sales. 4.) Involved in settling commercials with major Automotive distribution companies in India to provide a steady supply of spare parts of various brands.5.) Responsible for running BTL marketing campaigns based on market study to decrease customer churn. 6.) Started private label products for Carcrew causing an increase in traction with customers by 10%.7.) Worked on balancing the customer expectations to fulfilment cost by restructuring the customer fulfilment cycle and reducing the overall cost of fulfilment by 3 %.

Philippines

1.) Performed Predictive Analysis for manufacturing industry in Philippines for three sectors. 2.) Researched and analyzed Global value chains (GVC) for potential business development opportunities.

Manila, Philippines

1.) Worked with the Group President and Directors to develop process map for market segmentation thereby establishing three sectors for focused marketing.

Pune Area, India

1.) Led cross-functional teams on multiple projects, successfully improving process flow and achieving a reduction of one minute in the Takt time (cycle time) of the pickup production line, which originally stood at eight minutes.2.) Collaborated with teams from subsidiary and collaborating companies, including Tata Motors-Thailand and ICAR S.A. in Thailand and Tunisia respectively, to address quality issues for three projects.3.) Developed and implemented cost-effective solutions that resulted in a reduction of after-sales costs by $150,000 over a two-year period in the pickup project.4.) Managed two Quality Benchmarking pickup projects, establishing a robust framework for quality control that served as a model for two new projects.5.) Mentored and trained three engineers and supervised a team of 40 auditors within a one-year timeframe. Specialized in problem-solving techniques, lean management principles, as well as the checking and auditing procedures for pickups.

Pune Area, India

1.) Mapped Customer Buying Pattern in used cars market to gain insights for new releases of Tata Motors. 2.) Initiated “Value Management concept” with the mapping of perceived value of features and performed competition analysis for the same. 3.)Conducted interviews and focused group discussions to capture Voice of Customer and gain customer insights on product and after sales requirement of customers.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: 1.) Design Thinking Lab 2.) Industry Focus Club of A.I.M. 3.) Marketing Club of A.I.M.1.) Worked with EXL.

Bachelor’S Degree, Mechanical Engineering

Activities and Societies:1. Project at CASE-New Holland Construction Equipment Private Ltd. Pitampur, Madhya Pradesh on cost analysis.

Education record

Education record

Bachelor Of Technology - Btech