Mike Ruth Email & Phone Number

Boulder, CO, US

Boulder, CO, US

Waukesha, WI, US

Responsible for product strategy supporting cross-business group go-to-market strategies for residential and commercial/industrial segment product lines:- Grid Services, VPP platform and services, and DERMS solutions- Industrial IoT connectivity platform, enterprise fleet management suite and servicesServing and delivering to domestic and international.

Boulder, Colorado, US

Board observer seat - product, customer, and partner focus

Generac Grid Services, a Generac Companywww.generacgs.com

Enbala, A Generac Company

Enbala - building a Sustainable Energy Future.Company acquired by Generac

Denver, Colorado, US

• Led market segment development, marketing strategy and execution, sales enablement, and cloud partner relationships. Bridged multiple internal product silos to establish market-facing solutions. Managed relationships.
• Executed marketing and sales programs for Cloud Connectivity solutions resulting in 2.7X increase in YoY recurring revenue and 40% QoQ sales funnel growth. Co-led restructure and re-launch of solution in market.
• Raised relationship levels with Microsoft Azure, AWS, and Google Cloud partners resulting in direct product integration, joint technology prototyping, quarterly executive reviews, and increased sales for both parties.
• Developed hybrid cloud solution offering, positioning, and total cost of ownership model vs. public cloud. Trained sales & business development on pitch; incorporated broadly into Zayo’s “3Cs” value proposition.

Progressive and seasoned product, marketing and business development executive providing expertise and services to clients in:- Product strategy and go-to-market planning and execution;- Product marketing, value proposition and positioning development;- Market sizing and opportunity assessment;- Integrated marketing planning, campaign development and.

• The ABB Enterprise Software product group (formerly Ventyx) provides market-leading industrial enterprise software globally and deep expertise to help customers in the power, process and mining industries make smarter.
• Simplified expansive portfolio from 20+ products to ten solution offerings in 3 primary market segments.
• Developed and executed go-to-market and integrated marketing plans, working closing with product executives, for two new solution offerings, establishing market leadership positions and awards; team achieved early.
• Led naming and branding integration of “Ventyx” to ABB Enterprise Software, including full website, positioning and collateral redevelopment under the ABB brand.
• Achieved lead generation targets to goal in Q1-Q2 2015; resolved system/process gaps in lead follow-up approach with sales.
• Established customer engagement function within marketing to align the customer journey and maximize customer satisfaction; Team launched user groups, online community, executive customer advisory boards in Americas.

• Consultant and VP at One Partners (www.one-partners.com) - a full service response-based marketing agency that focused on customer engagement and lifetime value. Brands like HP, Duke Energy, Fab.com, Tendril, Vonage.
• CenterPoint Energy – developed and launched small business energy management services in deregulated market.
• Aclara – developed and executed promotional campaign to utilities; developed go-to-market strategy for solutions.
• Arrayent – developed brand naming for products launching with consumer big-box retailer.
• Post University – developed and executed graduate school advertising campaigns for the MBA and M.Ed programs.
• Backcountry.com – developed and executed pre-Christmas mass-market advertising campaign

Boulder, CO, US

• Responsibilities expanded to lead all marketing functions including: product marketing, consumer marketing services, developer program marketing, marketing communications, public relations, market research, competitive.
• Re-positioned Tendril as the provider of "Energy Applications" (customer audience) and the "Cloud Platform for the Internet of Things" (investor audience).
• Enabled and supported business growth: 2.5X bookings & revenue growth.
• Expanded marketing approaches to include segmented and direct response marketing to utility/energy provider customers.Formalized and launched Tendril's consumer marketing services team and offerings to utility and.
• Delivered over $1M in new marketing services business in first 15 months.
• Executed email and direct response marketing campaigns achieving 30-40% open rates, 10-15% click-thru rates, and 3-5% response rates.

Boulder, CO, US

• SR. DIRECTOR, PRODUCT MARKETING (January 2010 - April 2011)Responsible for product marketing and channel enablement across Tendril's B2B and B2C (B2B2C) applications which span enterprise software, embedded/device.
• Developed go-to-market strategy for product bundles, pricing, and sales tools across the energy provider and product (ecosystem) manufacturers market segments.
• Provided front-line sales support for customer pitches, demos, tradeshows and speaking engagements.
• Hired and expanded the product marketing team.SR. DIRECTOR, BUSINESS DEVELOPMENT (August 2008 - January 2010)Launched business development activities for Tendril's technology alliance and device ecosystem partner.
• Established formal relationships with GE (smart appliances), Intel (Interactive TV), and Emerson (HVAC).
• Engaged in early relationship development with BMW (electric vehicles), Aerovironment (EV chargers), Whirlpool (smart appliances), Sony (iTV), Honeywell (HVAC), Best Buy (retail).

• Founding partner in 2 early stage startups:ASPEN GROVE MARKETApril 2005 - March 2007 (1 year 11 months)Introduced new online grocery business to local consumer market. Responsible for Consumer Marketing, Customer.
• Achieved launch goal of 2000+ pre-registered users by opening.
• Achieved industry-benchmark 32% online sales conversion rate in eight month post-launch period.
• Achieved 100% sales growth month over month as a result of marketing campaigns.
• Achieved an annual run-rate of over $500K in under six months.Defined e-commerce / inventory management system and key feature sets, integrating two third-party applications for shortened development time and reduced.
• Introduced company and demonstrated products at the PGA Merchandise Show’s indoor driving range as company’s “coming out” which marked the beginning of sales and marketing efforts.

Alameda, CA, US

• Drove corporate business model development and product pricing and licensing.
• Co-led strategic product initiative to restructure product offering from over 100 point products to fewer than 10 vertically-aligned “industry platform” products to improve the clarity of value proposition and product.
• Architected and introduced industry-first enterprise-level subscription licensing model as part of strategic product initiative resulting in over $10 Million revenue from 3000 licensees in one year, and over 20% of.

Milpitas, California, US

• Managed Group Marketing team and worked directly with Division marketing teams.
• Oversaw group-wide strategic marketing for three product-line divisions.
• Positioned the product portfolio (11 products) of PMC-Net into three market segments of the semiconductor fab process.
• Established consistent pricing and licensing strategies for software and hardware applications.Managed team of three Product Managers through Product Life Cycle (PLC) process and achieved goals of process improvement.
• Ran “emergency” PLC team to define, develop and deliver stop-gap hardware improvements.
• Investigated business growth opportunities to establish other client/server applications that leveraged KLA hardware product lines, providing unique value to both customers and company.

Milpitas, California, US

• Responsible for world wide Division sales revenue and pre-sales technical team of over 40 persons.
• Increased sales revenue from $19 Million to $31 Million in one year in an environment of budget cuts and product delays.
• Collaborated with Marketing VP to establish new “PMC-Net” product family and positioning.
• Implemented changes in channel organization to improve software sales focus and productivity.
• Participated on M&A integration teams, focusing on sales and product integration into company.

Milpitas, California, US

• Grew Asia sales revenue from $3.4 Million to $24 Million per annum for products ranging in unit price from $100K to $2M.
• Grew local international organizations from staff of four to 15 as part of newly created division.
• Localized marketing positioning and collateral for Japan and Asia Pacific customers.
• Negotiated channel transition agreements; Closed Force Majeure proceedings resulting in savings over $100K.
• Successfully introduced product line to Japanese market, resulting in increased revenues from $15 Million to $43 Million per annum for products ranging in unit price from $3M to $4M; ramped installed base from seven to.
• Managed strategic partnerships with two key customers leading to increased market share and revenue.ADDITIONAL EXPERIENCE at KLA-TENCORSystems Design Engineer - Hardware/Software/Firmware Developer - Engineering.

Master’S Degree, Computer Engineering

Bachelor’S Degree, Electronic Engineering Technology