Mike Ruth Email & Phone Number

Boulder, Co, Us

Boulder, Co, Us

Waukesha, Wi, Us

Responsible for product strategy supporting cross-business group go-to-market strategies for residential and commercial/industrial segment product lines:- Grid Services, VPP platform and services, and DERMS solutions- Industrial IoT connectivity platform, enterprise fleet management suite and servicesServing and delivering to domestic and international customers across utilities, energy markets, residential energy services, telecom, healthcare, and other industrial segments.Lead a team of product managers, product owners, UI/UX designers, working directly and collaboratively with engineering, delivery teams, sales/business/partner development teams. Strategy and direction set in conjunction and collaboration with Generac executive team and business group leadership teams.

Boulder, Colorado, Us

Board observer seat - product, customer, and partner focus

Generac Grid Services, a Generac Companywww.generacgs.com

Enbala, A Generac Company

Enbala - building a Sustainable Energy Future.Company acquired by Generac

Denver, Colorado, Us

Led market segment development, marketing strategy and execution, sales enablement, and cloud partner relationships. Bridged multiple internal product silos to establish market-facing solutions. Managed relationships and joint customer opportunities with Microsoft Azure, Amazon Web Services (AWS), Google Cloud, and other public and private cloud / SaaS providers.• Executed marketing and sales programs for Cloud Connectivity solutions resulting in 2.7X increase in YoY recurring revenue and 40% QoQ sales funnel growth. Co-led restructure and re-launch of solution in market.• Raised relationship levels with Microsoft Azure, AWS, and Google Cloud partners resulting in direct product integration, joint technology prototyping, quarterly executive reviews, and increased sales for both parties.• Developed hybrid cloud solution offering, positioning, and total cost of ownership model vs. public cloud. Trained sales & business development on pitch; incorporated broadly into Zayo’s “3Cs” value proposition.

Progressive and seasoned product, marketing and business development executive providing expertise and services to clients in:- Product strategy and go-to-market planning and execution;- Product marketing, value proposition and positioning development;- Market sizing and opportunity assessment;- Integrated marketing planning, campaign development and execution;- New market business development.

The ABB Enterprise Software product group (formerly Ventyx) provides market-leading industrial enterprise software globally and deep expertise to help customers in the power, process and mining industries make smarter decisions and solve the strategic challenges of tomorrow.Responsible for solution marketing of $400M+ global software business – multiple market segments, broad product portfolio, stakeholders across executives, product management and sales channels. Led global marketing team through challenging downsizing - establishing stability, maintaining morale, and building trust in leadership. Budget responsibility included managing spend to plan with incremental project business cases presented and justified. Key team successes included:• Simplified expansive portfolio from 20+ products to ten solution offerings in 3 primary market segments.• Developed and executed go-to-market and integrated marketing plans, working closing with product executives, for two new solution offerings, establishing market leadership positions and awards; team achieved early sales wins and $25M+ pipeline growth.• Led naming and branding integration of “Ventyx” to ABB Enterprise Software, including full website, positioning and collateral redevelopment under the ABB brand.• Achieved lead generation targets to goal in Q1-Q2 2015; resolved system/process gaps in lead follow-up approach with sales.• Established customer engagement function within marketing to align the customer journey and maximize customer satisfaction; Team launched user groups, online community, executive customer advisory boards in Americas region and readied launch in APAC and EMEA.

Consultant and VP at One Partners (www.one-partners.com) - a full service response-based marketing agency that focused on customer engagement and lifetime value. Brands like HP, Duke Energy, Fab.com, Tendril, Vonage and Nordictrack have used One Partners' expertise and services to create and successfully deliver ROI driven campaigns.Responsibilities included: Co-led efforts to establish niche energy-sector marketing agency; led product marketing and brand messaging development during client project strategy phases; develop go-to-market strategy and plans during launch development phases; provided creative and messaging input and review during execution and production phases. Sample client projects in energy, Internet of Things, and mass market include:• CenterPoint Energy – developed and launched small business energy management services in deregulated market.• Aclara – developed and executed promotional campaign to utilities; developed go-to-market strategy for solutions.• Arrayent – developed brand naming for products launching with consumer big-box retailer.• Post University – developed and executed graduate school advertising campaigns for the MBA and M.Ed programs.• Backcountry.com – developed and executed pre-Christmas mass-market advertising campaign

Boulder, Co, Us

Responsibilities expanded to lead all marketing functions including: product marketing, consumer marketing services, developer program marketing, marketing communications, public relations, market research, competitive analysis, and agency management.• Re-positioned Tendril as the provider of "Energy Applications" (customer audience) and the "Cloud Platform for the Internet of Things" (investor audience).• Enabled and supported business growth: 2.5X bookings & revenue growth.• Expanded marketing approaches to include segmented and direct response marketing to utility/energy provider customers.Formalized and launched Tendril's consumer marketing services team and offerings to utility and energy provider customers - an outsourced service to deliver world-class marketing to consumers. Established domain expertise and the strategy to market "energy programs" to consumers by integrating agency-quality consumer direct response marketing expertise and methods with Tendril's proprietary consumer energy segmentation. Delivered industry-leading response rates and participant enrollment to utility customers.• Delivered over $1M in new marketing services business in first 15 months.• Executed email and direct response marketing campaigns achieving 30-40% open rates, 10-15% click-thru rates, and 3-5% response rates.• Acquired program participants for less than $50 per acquisition against a $120/person budget.Launched Tendril's application developer program on the Tendril software platform. • Achieved over 300 developers in under three months, with multiple deployed applications for utility customers in CA and EU.• Conducted numerous Hackathon events resulting in over 20 proof-of-concept applications.Analyzed and assessed Tendril's market position relative to key competitors. Revised solution offerings, product messaging, and pricing strategies to compete more effectively and aggressively.

Boulder, Co, Us

SR. DIRECTOR, PRODUCT MARKETING (January 2010 - April 2011)Responsible for product marketing and channel enablement across Tendril's B2B and B2C (B2B2C) applications which span enterprise software, embedded/device software, and hardware products. • Developed go-to-market strategy for product bundles, pricing, and sales tools across the energy provider and product (ecosystem) manufacturers market segments.• Provided front-line sales support for customer pitches, demos, tradeshows and speaking engagements. • Hired and expanded the product marketing team.SR. DIRECTOR, BUSINESS DEVELOPMENT (August 2008 - January 2010)Launched business development activities for Tendril's technology alliance and device ecosystem partner program. • Established formal relationships with GE (smart appliances), Intel (Interactive TV), and Emerson (HVAC).• Engaged in early relationship development with BMW (electric vehicles), Aerovironment (EV chargers), Whirlpool (smart appliances), Sony (iTV), Honeywell (HVAC), Best Buy (retail). • Hired first alliance management team members.SR. DIRECTOR, PRODUCT MANAGEMENT (April 2007 - August 2008)Responsible for overall product definition, management and launch of Tendril's 1.0 energy management product. Member of the customer-facing team to land Tendril's first energy customer (Reliant Energy) in November 2007. Delivered product (consumer devices, platform and software applications) to market in seven months.• Initial product offering enabled eight major paid pilot projects with utilities within 24 months, representing almost $10M in revenue for the period.• Hired the first Agile product management team for the company.

Founding partner in 2 early stage startups:ASPEN GROVE MARKETApril 2005 - March 2007 (1 year 11 months)Introduced new online grocery business to local consumer market. Responsible for Consumer Marketing, Customer Service, and Technology functions.Led “go-to-market” strategy development and execution; managed marketing team and vendors against tight start-up budget and aggressive schedules.• Achieved launch goal of 2000+ pre-registered users by opening.• Achieved industry-benchmark 32% online sales conversion rate in eight month post-launch period.• Achieved 100% sales growth month over month as a result of marketing campaigns.• Achieved an annual run-rate of over $500K in under six months.Defined e-commerce / inventory management system and key feature sets, integrating two third-party applications for shortened development time and reduced risk; oversaw product & integration development.Managed the setup and maintenance of company’s IT systems, including website and associated content.RANGE-PLAY ENTERTAINMENT CORP.January 2004 – April 2005 (1 year 4 months)Partner in early-stage startup introducing a new consumer recreational product category and business model to the golf driving range industry. Responsible for sales, marketing and business development.• Introduced company and demonstrated products at the PGA Merchandise Show’s indoor driving range as company’s “coming out” which marked the beginning of sales and marketing efforts.• Structured company’s business models to introduce both perpetual and subscription licensing offerings, and expanded product lines to include entry, mid-level and top-level offerings.• Negotiated first customer contract in August, 2004 and closed the second sale in the spring, 2005.• Developed and tested the consumer event marketing strategy at local driving ranges resulting in over 100 participants within a three hour period.

Alameda, Ca, Us

Drove corporate business model development and product pricing and licensing.• Co-led strategic product initiative to restructure product offering from over 100 point products to fewer than 10 vertically-aligned “industry platform” products to improve the clarity of value proposition and product positioning. This simplified the sales cycle and reinvigorated a stagnating product offering.• Architected and introduced industry-first enterprise-level subscription licensing model as part of strategic product initiative resulting in over $10 Million revenue from 3000 licensees in one year, and over 20% of quarterly revenues under subscription in two years.Launched global channel strategy initiative in support of Strategic Accounts focus, resulting in new and renewed channel partners in the US, Japan, Europe and Asia Pacific.Led sales strategy team that created first customer-facing Total Cost of Ownership (TCO) and ROI model as a sales tool to communicate company’s entire value proposition.

Milpitas, California, Us

Managed Group Marketing team and worked directly with Division marketing teams.• Oversaw group-wide strategic marketing for three product-line divisions.• Positioned the product portfolio (11 products) of PMC-Net into three market segments of the semiconductor fab process.• Established consistent pricing and licensing strategies for software and hardware applications.Managed team of three Product Managers through Product Life Cycle (PLC) process and achieved goals of process improvement toward CMM Level 2 certification.• Ran “emergency” PLC team to define, develop and deliver stop-gap hardware improvements.• Investigated business growth opportunities to establish other client/server applications that leveraged KLA hardware product lines, providing unique value to both customers and company.

Milpitas, California, Us

Responsible for world wide Division sales revenue and pre-sales technical team of over 40 persons.• Increased sales revenue from $19 Million to $31 Million in one year in an environment of budget cuts and product delays.• Collaborated with Marketing VP to establish new “PMC-Net” product family and positioning.• Implemented changes in channel organization to improve software sales focus and productivity.• Participated on M&A integration teams, focusing on sales and product integration into company.

Milpitas, California, Us

• Grew Asia sales revenue from $3.4 Million to $24 Million per annum for products ranging in unit price from $100K to $2M.• Grew local international organizations from staff of four to 15 as part of newly created division.• Localized marketing positioning and collateral for Japan and Asia Pacific customers.• Negotiated channel transition agreements; Closed Force Majeure proceedings resulting in savings over $100K.• Successfully introduced product line to Japanese market, resulting in increased revenues from $15 Million to $43 Million per annum for products ranging in unit price from $3M to $4M; ramped installed base from seven to 45 systems in two years.• Managed strategic partnerships with two key customers leading to increased market share and revenue.ADDITIONAL EXPERIENCE at KLA-TENCORSystems Design Engineer - Hardware/Software/Firmware Developer - Engineering Project LeadManufacturing Test Engineer / Supervisor

Master’S Degree, Computer Engineering

Bachelor’S Degree, Electronic Engineering Technology