As the current CTO of Merchlist, the Middle East's leading custom branded merchandise and promotional products company, I leverage my extensive background in eCommerce website development to drive technological innovation, streamline operations, and enhance user experiences. My journey from a hands-on eCommerce website developer to the CTO at Merchlist has been fueled by my passion for creating seamless, high-converting online stores that not only look great on any device but also offer memorable shopping experiences.At Merchlist, I oversee all projects, ensuring they align with our vision of delivering exceptional value to both B2C and B2B audiences through customized merchandise solutions. My role involves strategic planning, team leadership, and continuous optimization of our technology stack to meet the dynamic needs of the custom merchandise market.As CTO of Merchlist, I play a pivotal role in shaping the company’s technological vision and digital strategy, ensuring we remain at the forefront of the custom merchandise industry. My responsibilities include:- Leading the development and optimization of our online platforms to enhance user experience and increase conversion rates.- Overseeing the technical aspects of Merchlist projects and partner websites, ensuring the delivery of high-quality, scalable solutions.- Collaborating with cross-functional teams to align technology-related decisions with the company’s goals.- Implementing cutting-edge solutions to streamline operations, enhance product offerings, and improve customer satisfaction.- Driving innovation by staying abreast of the latest eCommerce technologies and trends.

- Creating and maintaining the website’s structure to ensure it is compatible with web browsers, search engines, and other devices such as mobile phones or tablets- Developing the ecommerce website that is easy to navigate, have relevant content, and provide high quality images- Creating new products, updating existing ones, adding them to the website catalog, and managing inventory levels- Identifying opportunities for improvement in conversion rates and recommending changes to increase sales or reduce costs- Establishing an online presence for businesses through social media platforms such as Facebook or Twitter- Creating and implementing marketing strategies based on customer data and industry trends- Building and maintaining the online store- Maintaining the security of websites through virus scans and penetration testing to identify vulnerabilities that could be exploited by hackers

I developed and continue to maintain the website promocodesgcc.com

- Conceptualizing creative ideas with clients.- Testing and improving the design of the website.- Establishing design guidelines, standards, and best practices.- Maintaining the appearance of websites by enforcing content standards.- Designing visual imagery for websites and ensuring that they are in line with branding for clients.- Working with different content management systems.- Communicating design ideas using user flows, process flows, site maps, and wireframes.- Incorporating functionalities and features into websites.- Designing sample pages including colors and fonts.- Preparing design plans and presenting the website structure.

Meeting with clients to discuss website design and function.Designing and building the website front-end.Creating the website architecture.Designing and managing the website back-end including database and server integration.Generating WordPress themes and plugins.Conducting website performance tests.Troubleshooting content issues.Conducting WordPress training with the client.Monitoring the performance of the live website.

Design engaging and effective category and marketing landing pages based on creative direction from Management.· Establish a scalable and reusable template(s) for my clients’ categories and marketing landing pages.· Utilize insights from research and analytics to form new design solutions.· Develop web by writing well-designed and efficient codes to maintain, expand and scale ecommerce websites.· Create, manage and maintain websites and user interfaces.· Incorporate feedback with precision to ensure delivered files are matched closely to specification.· See through a project from conception to finished product.· Responsible for design of appearance and performance of pages on E-commerce websites, including UX and UI, functionalities, maintenance and housekeeping.· Update websites with the most current information.· Ensure consistent performance on all major devices/browsers, including fast load times and bug-free core functionality with a focus on mobile optimization and performance.· Construct design solutions with the e-commerce team with a focus on improving website usability.· Ensure performance consistency across key devices and browsers.· Integrate data from various back-end services, databases and digital analytics.· Gather and refine website requirements and specifications based on technical needs and industry practices.· Consistently report work’s progress and issues, and propose initiatives and solutions to improve digital analytics and marketing.· Maintenance of HTML/CSS/JavaScript for existing web sites.· Troubleshoot coding issues and bugs.

- Maintain and ensure proper implementation of cross-platform and cross-device Digital Analytics tooling.- Administer Google tag management.- Understand omnichannel user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.- Provide data and insights for dashboards and reports for various business areas to help measure the business performance and customer engagement.- Analyze available data to identify and quantify customer behavior and translate this into recommendations for traffic generation, marketing, merchandising content, and customer service.- Promote a culture of user-centric and data-driven decision-making and advocate customer experience best practices.- Understand omnichannel user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.- Maintain digital analytics documentation.

-Maintaining hosting environment in both a Linux and Windows environment.- Providing support for customer hosting specific issues including debugging customer sites to aid inproblem resolution as well as customer initial setup of sites.- Ensuring servers are kept up to date and free of potential exploits.- Setup and deployment of new hosting servers.- Maintaining a highly available environment to minimize interruption to customers.- Researching competitive product offerings and recommending changes to existing products or newadditions.- Performing DNS transfers and setup on behalf of customers as well as troubleshooting DNS issues.- Ensuring customer data is protected.- Monitoring the health of the entire hosting environment.- Troubleshooting advanced customer networking; connectivity issues; VoIP connectivity and qualityof service and customer facing email issues.- Assisting in maintaining internal corporate systems including corporate email, messaging, websites,SQL Servers, Sharepoint farm, and call center phone system.- Assisting in maintaining Server based hardware and iSCSI SAN.- Maintaining monitoring system to detect faults or resource outages for all systems