Matthew Yates Email & Phone Number

Bury St Edmunds, Gb

Definine, develop and market Greene King’s branded hotel proposition with oversight of brand positioning and investment strategy. I have defined brand proposition, guest experience and marketing strategy for two emerging UK Hotel Brands set to launch in 2024.With an estate of 39 properties, I am responsible for marketing activation and total revenue generation across accommodation food and drink. This is alongside pipeline planning development and openings as this estate transitions, through investment, to our new brands over the coming years.

Windsor, Berkshire, Gb

Windsor, Berkshire, Gb

Brand lead for Hotel Indigo in Europe. Managing and growing an estate of 40 plus boutique properties focused on delivering unique guest experiences in the Luxury and Lifestyle hotel category.

Windsor, Berkshire, Gb

Responsible for the creation, development and delivery of marketing strategies to deliver on commercial objectives, driving revenue and brand loyalty from travellers, guests and members that increase our share of wallet and drive performance at the hotel and resort levelSole responsibility for driving commercial revenue performance through tactical marketing activity across rooms, restaurants & bars and meetings & conferences for the unbranded Principal hotel managed estate. Directly accountable for the strategic map taking hotels from unbranded to IHG Brands ensuring corporate and commercial direction is executed on-property.

Windsor, Berkshire, Gb

Successful brands continually innovate to maintain a leading competitive edge. Establishing a dedicated Innovation function within Brand Management at IHG is an exciting development and commitment to this vision, working across all of our brands in Europe: InterContinental Hotels, Hotel Indigo, Crowne Plaza Hotels, Holiday Inn, Holiday Inn Express, Staybridge Suites and Kimpton Hotels. I lead the project management of all Innovation initiatives from conceptualisation and research through to pilot-testing and hotel-ready roll-out. Working closely with functions across the business in both our Europe and Global functions including: Design & Engineering, Brand Management, Operations, Strategy & Planning to name a few.Innovation is becoming a key part of developing our brands, with customer experience and satisfaction being central to our Innovation drive.

Windsor, Berkshire, Gb

Working within the Europe Strategy & Planning team, key responsibilities include the successful delivery of key regional strategic initiatives. The primary focus is on delivery of the development and roll-out of the Next Generation of Holiday Inn Express to our European estate.The roll-out and project management of this key strategic priority involves a high degree of cross functional work-stream management forging close working relationships with teams across the business including Brand Management, Design & Engineering, Development, F&B, Technology and Operations.

Windsor, Berkshire, Gb

Strategic development and execution of marketing and communication strategies to support a pan-European field based sales team targeted to sign hotel development franchise and management contracts.The single objective of the Development Marketing team is to ensure that IHG Brands are the preferred option for hotel development partners. We work closely with cross functional teams including European Brand Management and Operations and Public Relations to develop collateral, messaging, PR and Sales Support tools to make this happen. Additionally I manage an extensive pan-European conference and trade show programme, securing speaker opportunities and exposure for our Brands in the International hotel investment community. Allied to this is a corporate hospitality programme to deliver relationship building events ranging from corporate golf tournaments to sports hospitality.

Windsor, Berkshire, Gb

How we represent our brands to our stakeholders, franchisees, owners, general managers and corporate colleagues is a key part of IHG culture. We are all incredibly proud of our brands and as a brand owning company, they are our life-blood. I have been seconded from the Development team into the Brand Management team to project manage the brand presence at our biennial Owners conference in Athens. This involves the build out of around 150 square meters of space dedicated to the latest development in each of the six brands we operate in Europe. This includes building a Holiday Inn Open Lobby area within the InterContinental Athens meeting space along with the building and launch of a new guest room design for one of our brands.This is a truly cross functional project and has tested my leadership, communication, project management and collaboration skills to the full. Working with our Interior Design team, Brand Directors, Communications team and being part of a dedicated Conference Working Party.

Wakefield, Ma, Us

Whilst at Nominet I also acted as the Deputy UKI Office Manager for the W3C. Managing member relations and business development for the UK and Ireland Office of W3C. W3C is an international member community with the mission to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long-term growth of the Web. Led by Web inventor Sir Tim Berners-Lee, W3C staff work with members and the public to develop the standards that underpin the Web. My role was to retain and grow the member base in the UK and Ireland through strategic communication programs and business development activities. During this time retention rates were increased and new business, in terms of member recruitment, reached a 5 year high with the addition full and associate members.

Oxford, Oxfordshire, Gb

Managing the marketing and product development of a number of Nominet's key products including DNSSEC and ENUM. Additionally managing the development and operational activities of Nominet's role as the W3C office for UK and Ireland.

Oxford, Oxfordshire, Gb

• Product marketing for Nominet’s “.uk” domain name products and services• Development and delivery of member and customer communication strategies utilising email marketing, social media, website development and content management• Worked at a strategic level to build relationships within the industry amongst key stakeholders• Campaign management and channel marketing including “The Great.uk prize draw” and the “keepyour” renewals campaigns• Responsible for market intelligence producing the annual Domain Name Industry Report along with other research programmes feeding into the company’s strategic planning process and BI system• Development of knowthenet.org.uk, an educational portal for Internet users:o Concept development and consumer proposition researcho Partner relations including liaising with various central Government departmentso Website development from creative concepts, content management and hostingo Development of site content, writing, editing and proofing contento Product launch and ongoing development and promotion to drive visitor numbers• Presentations to customer groups between 10 and 100 including seminars and workshops at industry events such as Internet World

Bsc, Business And Technology

Education record

Education record

Education record