Leading Mkhaya’s brand transformation with a strategic, hands-on approach to rebranding that covers every aspect of brand identity and customer engagement. I oversee the development of a distinctive brand voice, visual identity, and website experience that reflects Mkhaya’s values and speaks to its target audience. My work involves close collaboration across teams to ensure a consistent, customer-first experience that aligns with the company’s growth goals.

Integral part of the senior management team, actively contributing to the business strategy.Lead the development and execution of the marketing strategy for Southern Africa, aligning it with overarching business goals and revenue targets such as new customer, retention, increasing brand perception and revenue strategies.Successfully engaged in strategic collaboration, resulting in consistently being the second-highest revenue contributor in GBP within CIPS. This is as a result… Show more Integral part of the senior management team, actively contributing to the business strategy.Lead the development and execution of the marketing strategy for Southern Africa, aligning it with overarching business goals and revenue targets such as new customer, retention, increasing brand perception and revenue strategies.Successfully engaged in strategic collaboration, resulting in consistently being the second-highest revenue contributor in GBP within CIPS. This is as a result of cross-collaboration and a strong customer-centric approach.Develop and execute event, marketing, digital and brand strategies for Southern Africa to achieve business goals.Identify opportunities to enhance brand awareness and reputation.Manage and create content for various channels, including social media, website, and PR.Develop and manage end-to-end event, CPD, and conference strategies to align with and achieve business objectives.Collaborate with senior management on overall strategic business initiatives.Innovate, evaluate and enhance marketing, digital and event campaignsCreate efficient processes and governance for the department. Show less

Took charge of training employees on new products, ensuring their proficiency and enhancing customer service operations.Collaborated with other departments to devise strategies for new customer acquisition and retention, which directly impacted revenue.Developed event marketing strategies aligned with business goals to increase acquisition, revenue, and student progression, positioning CIMA as a professional voice in the market.Identified strategic partnerships and… Show more Took charge of training employees on new products, ensuring their proficiency and enhancing customer service operations.Collaborated with other departments to devise strategies for new customer acquisition and retention, which directly impacted revenue.Developed event marketing strategies aligned with business goals to increase acquisition, revenue, and student progression, positioning CIMA as a professional voice in the market.Identified strategic partnerships and opportunities to achieve business objectives.Created and implemented internal marketing strategies to drive revenue and create new revenue streams.Executed and planned internal marketing strategies to improve employee NPS scores. Show less

Integral member of the Africa Leadership Team, contributing beyond marketing to the broader business strategy.Provided input and insights into regional strategies, including B2C and B2B customer acquisition, customer retention, and strategic partnerships.Played a pivotal role in driving sales growth, generating revenue, and expanding into new markets.Developed marketing strategies to support business goals and regional objectives.Demonstrated the value and ROI of… Show more Integral member of the Africa Leadership Team, contributing beyond marketing to the broader business strategy.Provided input and insights into regional strategies, including B2C and B2B customer acquisition, customer retention, and strategic partnerships.Played a pivotal role in driving sales growth, generating revenue, and expanding into new markets.Developed marketing strategies to support business goals and regional objectives.Demonstrated the value and ROI of digital marketing versus traditional methods, improving overall business performance.Created a new sales revenue stream for CPD and achieved the highest sales globally. Increased team efficiency by automating marketing processes and enhancing data accuracy.Collaborated with country directors to align with local market needs and business strategies.As part of the Africa Leadership Team, providing input not only to the regional marketing strategy but also to the broader business strategy for Africa.Provided input into brand positioning and reputation strategies for region.Acted as the brand champion for Africa Show less

Created event strategy & execution for Southern Africa, which included various events, including skill development, conferences, dinners, and social gatherings all linked to a business goal.Created pricing model strategy to ensure revenue growth Provided key insights for senior leadership decision-making.Conceptualized and executed CPDs and conferences aligned with industry trends.Managed projects from conceptualization to reporting.Generated content for… Show more Created event strategy & execution for Southern Africa, which included various events, including skill development, conferences, dinners, and social gatherings all linked to a business goal.Created pricing model strategy to ensure revenue growth Provided key insights for senior leadership decision-making.Conceptualized and executed CPDs and conferences aligned with industry trends.Managed projects from conceptualization to reporting.Generated content for all communication channels.Developed marketing plans to ensure event success criteria and revenue targets were met. Show less

Assisted in creating marketing and media plans for the Africa region.Managed marketing collateral, including content creation and design input.Identified strategic partnerships and opportunities to enhance brand visibility.Collaborated with country directors to execute local media and marketing requests.Managed social media accounts, from content creation to reporting.Created copy for all external communications, including monthly publications, PRs, and… Show more Assisted in creating marketing and media plans for the Africa region.Managed marketing collateral, including content creation and design input.Identified strategic partnerships and opportunities to enhance brand visibility.Collaborated with country directors to execute local media and marketing requests.Managed social media accounts, from content creation to reporting.Created copy for all external communications, including monthly publications, PRs, and leadership articles. Show less

Handled inbound customer calls to assist with accommodation bookings across Sun International’s properties in South Africa, ensuring an excellent customer experience at every touchpoint. When specific properties were unavailable, I effectively cross-sold other options within the brand portfolio to meet customer needs. Additionally, I provided responsive support through email, addressing booking queries and ensuring timely, accurate information was delivered to customers.