Developed a scaling plan to launch the company into full operation surpassing financial projections of $1MM+ within 6 months of brand creation with limited startup funds. Managed the overall marketing operations strategy and framework. Led the development, implementation, and operation of comprehensive systems and processes that facilitate the efficient execution of marketing strategies and tactics.[Created content for the web[WordPress digital expertise utilizing HTML, CSS and web development languages.[Adhere to design, copy and web best practices/guidelines[Brand development and multichannel marketing concepts[SEO/keyword management[Solutions development and strategic planning

I successfully work with startups and established brands (e-commerce, real estate and service agencies) as a solutions architect providing Product and Brand Management, Web Development, and Digital Marketing strategies to help scale brands surpass the six-figure mark when they are experiencing growth stagnation.Led product strategy and development for multiple startups and small businesses, resulting in successful product launches and market penetration.Conducted market research and user interviews to identify customer needs, translating insights into actionable product features and enhancements.Engaged with key customers to gather insights and validate product concepts.Developed and maintained product roadmaps, aligning them with the company's strategic goals and market needs. Prioritizing features based on business goals, user needs, and technical feasibility.Collaborated with cross-functional teams including designers, developers, and marketers to ensure alignment and successful project delivery and innovative software solutions.Implemented agile methodologies, including scrum, to improve team productivity and ensure timely delivery of high-quality products.Mentored and guided startup founders on best practices in product management, from ideation through to MVP development and scaling.Analyzed product performance metrics and user feedback to continuously refine and optimize products.Regularly communicated product vision, strategy, and progress to stakeholders and the executive team.Defined and tracked key performance indicators (KPIs) to measure product success and inform future iterations.Managed product budgets, forecasts, and financial performance to ensure profitability and resource optimization.Utilized data analytics and customer insights to drive product decisions and prioritize features.Executed Go-to-Market strategies for new product launches.

Created effective and efficient operational strategies to deliver projects aligned with goals and obligations of the stakeholders. Cross-collaborated and managed multiple teams, vendors and departments to discover opportunities for optimization in work-flows, budgets, and product quality. [Oversaw project organization, scheduling, implementation, and closeout of multiple projects.[Support analysis of existing business processes, and research of innovative and scalable solutions to increase efficiency and improve user engagement.[Manage the execution of business stakeholder activities in conjunction with releases, e.g., business validation, knowledge transfer sessions, and deployment.[Develop project documentation, business requirements, process diagrams, use cases, test plans, test scenarios, as well as project status reports.[Establishes customer deadlines as determined by the Scope of Work and ensures customer satisfaction with timeliness, accuracy, and communication.[Provide accurate estimates for needed supplies, manpower, resources, etc. for the project as required.[Make accurate and timely budget projections to meet the needs of the budget without exceeding budgetary restraints.[Formulates reports regarding such areas as work progress, costs, and scheduling.[Provide effective communications of project milestones and tasks to report to internal and external team via data management systems.[Manages communication of expectations for project goals to all internal and external personnel and document actual results.[Work closely with subcontractors and employees on job sites and confirm quality and timeliness of work.[Manage Assistant Project Manager(s) and Coordinator(s) to ensure all documents, completion photos, and cost trackers are timely and accurate.[Accountable for completing invoicing at end of project completion, timely and accurately.[Keep abreast of industry trends and best practices and bring knowledge to multiple teams and stakeholders.

Created and tested data models that improved the work quality and efficiency of teams within the front-facing operation. These data models reduced delays and penalties for the parent company Delta Airlines.[Utilizing statistical techniques to analyze large datasets and draw insights.[Cleaning and preprocessing data.[Effectively communicate findings to both technical and non-technical audiences. Including creating visualizations, writing reports, or presenting findings to stakeholders.[Collaborating with cross-functional teams including product development, marketing, and finance, to identify opportunities for improvement and inform decision-making.[Staying up-to-date with technology related to data processing frameworks.[Responsible for identifying trends and patterns in data that can inform business strategy and decision-making.[Conducting A/B testing to test the effectiveness of different versions of a product, marketing campaign, or website[Developing predictive models and analyzing customer behavior.[Ensure the security and privacy of data by implementing measures to protect sensitive information.

Successfully developed a database and management system to mitigate excessive time-losing and budget-straining incidents ongoing over a 1-year period. The execution of this plan alleviated a $50k+ monthly resource depletion. Through a collective effort, our department was able to implement this plan within a 3-week timeframe with successful long-term maintenance.[Participated in meetings with upper management to identify operational inadequacies, resource constraints, and budget overspends. [Assessed operational processes, data, influx and outflows to determine the best plan of action.[Solution design and system integration. Designed database to organize and track ERS program for both CP’s and CSA’s.[Constructed and implemented a plan to optimize work-load processes within the department.[Dissolved time-losing incidents by employing a shared work initiative and effective employee placement through inter-team collaboration [Team management. Sat with overtime assistance staff to ensure accurate processing and training of ECS to enhance their contribution to the team.[Funneled problematic material to maximize productivity of CSA’s and CP’s.[Technical documentation. Created “ECS Claim Organization” team correspondence to educate the team on effective steps available via ECS to increase productivity.