Springroll Media is an award-winning female-only media production company with a background in documentary, filmmaking and multimedia storytelling with clients include the United Nations, the European Union, Skoll Foundation, European Schoolnet, Council of Europe, Der Spiegel, De Correspondent, TV Brasil, CCTV, ZINC, OZY and many more.• Documentary - We direct films that amplify the voices of youth, women, migrants and the LGBTQ+ community.• NGO Media -In cooperation with NGOs, foundations, and international organisations, we develop a wide variety of projects – from short promotional videos and social media campaigns to event film production.•Training -As experienced consultants we develop the curriculum of (online) trainings and create video content for online education.

ProMedia Group is a multimedia company, event organiser and a publisher of B2B trade magazines specialised in transport, logistics and mobility.• Led the China team in producing and optimizing multimedia content, including SEO-focused writing, to ensure alignment with market trends and brand messaging.• Orchestrated high-impact industry events, webinars, and summits, using data-driven insights to optimize digital campaigns and maximize attendee acquisition.• Spearheaded the design and execution of integrated B2B marketing strategies for the transport and logistics sector, leveraging SEO, Google Analytics, and content marketing to boost brand visibility across Europe and China.• Managed PPC campaigns, social media advertising, and email marketing, consistently driving lead generation and achieving measurable improvements in conversion rates.• Directed new product development and go-to-market strategies, ensuring they met market demands and fostered client engagement.

BTT, previously known as GVT Logistics is a leading logistic supplier in sustainable container transport. • Established business model and SOP for rail freight connection between the Netherlands and China.• Managed intermodal freight forwarding and Railport Brabant for its operation and sales.• Collaborated with government, media, and key stakeholders to foster strategic partnerships and enhance corporate branding.

As an independent NPO, the mission of the Leiden Asia Centre is to generate valuable knowledge on contemporary issues in Asia and their practical applications for the Netherlands, Europe, and Asia. - Assisting the research projects through in-depth research interview and discourse analysis. - Mapping out the presence and activities of Chinese media organisations in Europe- Conducting discourse analysis on publications by Chinese media on the Netherlands.

- Film over 70 episodes over 40 countries for - Live report from the Oscar's red carpet, Cannes, Venice and Berlinale film festivals etc.- External Documentary crew for Ministry of Foreign Affairs (PRC) in Rwanda, Syria, Azerbaijan and US- Curating China Film Week in Rwanda, US, France and Belgium

Coordinating the use of facilities in International Broadcasting Centre and Linglong Pagoda during the 2008 Beijing Olympics