María Stella Sanabria R. Email and Phone Number
With over 17 years of experience, I bring extensive expertise in education and marketing communications strategy, with a deep understanding of the Latin American market.My professional journey spans government, NGOs, academia, consulting, and private enterprises. I have a proven track record in marketing and strategic brand communication across various sectors. My innovative thinking and global vision have consistently led to strategic and creative ideas. I excel in leading diverse teams being recognized for my strong interpersonal skills (adaptable, open, dynamic and flexible) and ability to lead diverse teams (cross-cultural and multi-generational). At Universidad de los Andes, I have taught courses on Global Economic Challenges and Strategic Communications for Social Enterprises. My experience includes supervising over thirty student teams on projects with social impact (fintech, food and beverage, textiles, tourism, water sanitation, energy). I am passionate about Creative Marketing based on Experimental Consumer Research. I specialize in quantitative and qualitative consumer research methodologies and experimental techniques, focusing on mixed methods like lean data, design thinking, and behavioral and identity economics. These experiences have honed my ability to extract relevant consumer insights, enabling me to create compelling brand communication strategies and develop innovative products and services with a consumer-centric approach. In addition, to translating data into compelling narratives to inspire consumers mitigate their pains and anxieties. My competencies include:Consumer Insights & Market Research: Proficient in various research methodologies to understand market trends, consumer behavior, and competitive landscapes.Strategic Thinking & Data Analysis: Skilled in analyzing data to develop strategic decisions and identify opportunities for product and service improvement.Cross-functional Collaboration: Experienced in building relationships with product and marketing teams.Creative Problem-solving & Innovation: Adept at developing value-driven ideas and solutions.Team Leadership & Communication: Strong background in leading and building teams, focusing on creativity, innovation, and purpose.I am eager to leverage my skills and experience as a Consumer Insights Specialist, contributing to an industry that values fresh ideas, teamwork, and passion. My goal is to act as a business partner, identifying how market and consumer research can solve business issues and drive strategic initiative. Let's connect!
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Chief Creative Officer (Cco) And Co-Founder And PartnerEstudio-BBogotá, Bogota, Co
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Chief Creative Officer (Cco)/Co-Founder/ PartnerEstudio-B Jun 2019 - PresentBogotá, Capital District, ColombiaEstudio-B Bogotá is a high-profile branding agency that focuses on sustainability and social causes. As the Chief Creative Strategy Officer, I drove creative strategy and solutions to support the company's efforts and developed a targeted branding agency to drive engagement in the target market of social, cultural, and environmental organizations and causes. Also, I led the company's COVID-19 response team and developed a unique strategy and best-in-class content, marketing, and advertising campaigns to cushion the impact of COVID-19 and establish the future stance of the company.Moreover, I coordinate the high-performing team of 5+ employees and contractors to create a branding strategy and optimize engagement. As a Partner, I contribute to new business pitches, uphold the company's brand standards and maintain brand consistency.
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Adjunct LecturerUniversity Of The Andes Jan 2007 - PresentBogotá, Capital District, ColombiaI work as an Adjunct Lecturer at the Department of Economics. I've taken different courses, including Government, Firms, and the Global Economy and Challenges in the Global Economy. Teaching these courses allowed me to demonstrate my cross-cultural communication skills and understanding of the challenges facing students from different backgrounds. Currently, I teach Making Economics 2: Social Enterprises and Strategic Communications, which involves designing experiments using behavioral and identity economics, along with state-of-the-art marketing techniques, including quantitative and qualitative research to extract innovative consumer insights for social enterprises. Also, I create a positive learning environment, work with students from diverse backgrounds and cultures and demonstrate a strong ability to lead multi-generational and multi-discipline teams. -
Junior Strategic PlannerJ. Walter Thompson Worldwide Jun 2014 - Sep 2014Bogotá, Capital District, ColombiaI worked collaboratively with creative teams to develop analytical models and techniques and deliver data-driven insights to support actionable strategic direction.Also, I assisted the team in preparing technical content for the Senior Executive to guide development and drive critical decision-making. JWT provides me with a platform to demonstrate my analytical skills combined with creativity and content development abilities. -
Founder & Chief Executive OfficerCitlali Co. Sas/ E-Scooters Nov 2011 - Jun 2013Bogotá, Capital District, ColombiaI conceived and created the E-scooters brand and planned brand essence, developed digital strategy, and coordinated brand activation activities, including brand awareness and campaigns. Moreover, I leveraged exceptional analytic skills to gathered and translated qualitative and quantitative company data into compelling stories to solidify the brand and also utilized the insight to develop highly effective decisions and drive sales.As a General Manager, I developed compelling creative strategies to meet brand goals, created market strategy, curated inspiring content to engage with and share across social channels, and managed marketing efforts. Also, I provided innovative solutions to problems and was responsible for developing a new marketing campaign and branding strategy as a response to market conditions and opportunities.
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Independent ConsultantDiez - Reputación Corporativa Aug 2011 - Nov 2011Bogotá-ColombiaAs a Consultant, I acted as a change agent by researching and presenting Colombia's health system diagnosis. In addition, I collaborated with the PR of the health system to evaluate their existing internal communication, pinpoint areas for improvement and introduce effective communications strategies to strengthen government and private health care providers relations.Furthermore, I devised and executed a coherent vision and strategy for internal communications and culture that aligns with the health system's mission, vision, and values. To enhance communication between a Union, Senior Management, and government agencies, I drafted internal communications briefs that align with the long-term organizational strategy and highest priority objectives of the healthcare. -
Marketing AdvisorCitizens' Engagement For Colombia Jan 2010 - Jun 2010Bogotá, Capital District, ColombiaIn 2010, I served as Citizens’ Engagement For Colombia/Presidential Campaign and worked closely with high-profile members of the campaign unit to develop different programs for Tourism and International Relations for the presidential campaign platform. Also, I coordinated the coalition with the Green Party and created content and strategy to increase awareness of the presidential campaign.In addition, I served as a contact person for the media houses and responded promptly to both international and national media inquiries while creating and implementing innovative approaches to reach a diverse and multi-location population.
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Strategy ConsultantCancillería De Colombia Sep 2009 - Nov 2009Bogotá, Capital District, ColombiaAt OAS, I leveraged unique content-creating skills to develop a value-based proposal for the continuity of the Cooperation Strategy between Colombia and the Caribbean Basin. This proposal was later presented to Colombia's Ministry of Foreign Affairs and the Organization of the American States, which played an essential role in strengthening cooperation between Colombia and the Caribbean Basin.In like manner, I coordinated the strategy presentation to Colombian high authorities and foreign diplomats and developed cutting-edge strategies to promote the initiative in Colombia and the participant countries in the Caribbean Basin. -
Senior RappporteurFundación Ideas Para La Paz Apr 2009 - Jun 2009Bogotá, Capital District, ColombiaDuring my tenure as Senior Rapporteur, I drove system enhancements and development by overseeing the documentation of congressional discussions. Also, I demonstrated expertise in content development while contributing to the organization's final report tagged "The Cartagena Contribution to Disarmament, Demobilization, and Reintegration." -
General ManagerSanro Ltda Mar 2006 - Apr 2009Bogotá, Capital District, ColombiaAs the General Manager, I implemented company procedures, delivered business strategy, and developed systems to improve operational quality and team efficiency. My responsibilities include:**Designing sales and marketing plans to increase sales.**Devising creative strategy and brand solutions to support the company's efforts.**Developing compelling content to optimize marketing campaigns and engagement.**Building and leading an innovative team.**Creating a customer-centric culture to maximize customer satisfaction.
María Stella Sanabria R. Education Details
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Integrated Marketing Communications -
Latin American And Caribbean Studies -
Economics
Frequently Asked Questions about María Stella Sanabria R.
What company does María Stella Sanabria R. work for?
María Stella Sanabria R. works for Estudio-B
What is María Stella Sanabria R.'s role at the current company?
María Stella Sanabria R.'s current role is Chief Creative Officer (CCO) and Co-Founder and Partner.
What schools did María Stella Sanabria R. attend?
María Stella Sanabria R. attended Northwestern University, Georgetown University, Universidad De Los Andes, Le Cordon Bleu Paris, Stanford University, University Of Paris I: Panthéon-Sorbonne.
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