-Designed and implemented multi-platform content calendars, ensuring timely delivery of posts and coordinating with stakeholders for updates on promotions, events, and relevant industry trends. Regularly monitored engagement metrics and adapted strategies to maximize reach and engagement.- Pioneered agile protocols for long-term social media and SEO campaign development, enabling faster response times to trends and boosting campaign effectiveness.- Led the integration of AI-driven content strategy and image generation in social media campaigns, creating training programs that elevated team proficiency and reduced campaign creation time.- Oversaw and conducted monthly, quarterly, and biannual performance assessments, contributing to the team's recognition as the highest-performing at various points during my tenure.- Currently manage a team of 8-10 copywriters in the SEO Content Department.- After the promotion to Senior Manager, continued to manage previous responsibilities as an Assistant Manager.

Program Management-Lead and managed TechKaro’s inaugural online training program-Created cross departmental system processes for the online program; i.e. Registrations, Class Structure, Graduation, and Placements-Improved on project deliverables by 26% for graduation rates, and 60% for placement rates-Managed TechKaro’s Lyari program, in partnership with Engro Vopak, to provide skills based training to 40 based female students and placed the top 25% in apprenticeship programs Marketing & Social Media-Created viral campaigns for CIRCLE’s TechKaro program to engage 6000+ responses and registrations across all projects-Coordinated CIRCLE’s daily social media engagement through social media calendars and posts across all major social media platforms-Established marketing and outreach partnerships with various organizations through radio, text based marketing, and tech influencer marketing Partnerships- Established placement partnerships with prominent organizations for apprenticeships, internships, and job opportunities, such as Unilever, Sybrid, Aser Ventures, etc-Brought on training and mentorship partners from various leading media organizations such as The Digitz, AdCom Zenith, Convex, etc

Social Media Marketing and Brands:- Creating and launching social media campaigns across multiple platforms for all 3 of Aman’s business units- Developing alumni success stories for business partnerships and branding- Liaising with multiple departments and partner PR agencies for timely content creation and updatesBusiness Development:- Established industrial linkages with Hi-Tech Alloy Wheels Ltd for the assessment and job placement of varioustechnical experts and AmanTech Alumni over 3 years- Developed proposals and secured funding from Australian Awards for 100 students for entrepreneurial training ofunderprivileged- Managed the development of the AmanTech portal for partnering Donors and Employers with Students and AlumniProject Management & Operations:British Asian Trust’s Subh-e-Kiran, Cycle 3 & 4- Lead a team in monitoring and evaluating project timelines and implementing the best strategies to ensure project deliverables are met, i.e. managing project consumables, recruiting and job placements for students, and creating new partnerships as per project need- Optimized fund allocation and ensured cost effective vendor management against approved budgetNAVTTC Prime Minister's Youth Development Program, Phase 4 Batch 2- Donor and Grant Management: Ensured that the respective tranches are received on time and utilized for their given purposes.- Established and monitored SMART KPIs and true performance evaluation of the targets achieved during the projects duration.

- Assisting interviews for new potential employees- Organizing CSR activities - Organizing employee engagement activities- Maintaining and updating employee profiles