Aditi Kulkarni Email and Phone Number

- Product Positioning: Led the positioning and segmentation for the various layers of the Olive platform, including APIs, a Graph database, Machine Learning, and developer tools. - Market Moments: Led the major announcement of the Olive platform technology investments at HIMSS and ViVE 2022, to drive interest in Olive’s vision of the Internet of Healthcare and boost lead generation for existing offerings. Created collateral, speaking materials, presentations, training videos and more to support this announcement. - Market Research: Conducted Voice of the Customer interviews, surveys, and focus groups to understand the unmet needs of customers, validate product concepts, and make informed product roadmap decisions.- Partner Marketing: Spearheaded the Olive Helps partner incentives program and led partnership co-marketing activities to drive partner engagement and satisfaction. - Hackathon Series: Created and led Olive’s first external Hackathon Series, Hack for Health, from vision to completion to boost developer adoption and drive partnership interest in the market. - Thought Leadership: Led the creation of thought leadership blog posts, whitepapers, and webinars to share insight on the ever changing world of healthcare and its trends. - Persona Research and Competitive Intelligence: Led persona research for all three areas of the market that the cybernetics platform touched - providers, payers, and developers. Created competitor battlecards to support our internal teams.

- Go to Market Strategy and Execution: Led the go-to-market strategy for the Olive Helps cybernetics platform with a focus on developing the product’s value proposition for the varied audiences. - Marketing Programs: Led cross functional teams on various paid and organic campaigns to engage with the different audiences for the Olive Helps product. Crafted the story of Olive Helps and how it creates value for healthcare workers and for developers. - Sales Enablement: Created sales enablement and training tools to arm the sales organization with vital product information needed to sell the Olive Helps. Conducted training sessions, created competitive battlecards, and built demos for enablement. - Customer Engagement: Engaged with customers and partners regularly to showcase the Olive Helps product, developed webinars and demos to promote the product value proposition, and collaborated on several healthcare and developer events with the goal to build a large base of customers and improve adoption rates.

- Go to Market Strategies: Developed go-to-market strategies for a mix of enterprise, SaaS, mobile, and hardware products and led their execution concurrently, with up to 12 at a time, for successful product launches.- Strategic Pricing: Established licensing and maintenance pricing for software products using value based pricing, market intelligence, and product positioning goals to improve pricing standardization, competitiveness, and profitability.- Product Launches and Sales Enablement: Led cross functional teams with members from Marketing, Business Development, and Engineering teams to launch products with a specific focus on storytelling, personas, sales enablement, training, and pricing.- Roadmaps: Shaped Roadmaps with findings from market trends, competitive intelligence, and Voice of the Customer (VoC) exercises. Identified several differentiating features that were added to existing products to improve their value propositions.- Voice of the Customer: Created a VoC training program to improve customer engagement across the company. Implementation of this training has resulted in the validation of a new product concept that has successfully entered the Stage Gate Process.- Marketing Programs: Implemented Marketing plans in tandem with the Communications group to strategically position products in the market through social media, advertising, advertorials, press releases, whitepapers, and success story articles.

- New Product Development: Led the ideation, development, and launch of new products such as the Gripping Socket™ and the Safe T™, working cross functionally with the Engineering, Sales, Marketing, and Operations teams.- Storytelling: Developed a consistent messaging strategy through collateral, videos, and social media content with operator safety as the key value proposition of the Bolting product line improving brand recognition and awareness in the industry.- Voice of the Customer: Generated feedback and ideas through Voice of the Customer studies and launched resulting products and features in the market. The Gripping Socket™ and Safe T™ were two products that were customer driven innovations.- Pricing: Developed and implemented strategic pricing and discount policies to optimize profitability through value based pricing principles and accountability measures. Reduced leakage of profits from 15% to 2%, in turn improving Gross Margins.- Market and Competitive Intelligence: Consistently tracked competition and market trends to meet the challenges of the ever changing landscape and shaped strategic and tactical decisions to ensure successful product life cycle management.

- Growth & Innovation Tools: Conducted Growth & Innovation activities for various business units within Actuant as an internal consultant to improve trend visibility and phase gate processes. Tools used: Sources of Revenue Analysis and Market Mapping.- Market Studies: Led industry studies for Actuant’s Energy focused businesses, specifically for Shale and the Subsea markets. Collected the Voice of the Customer by visiting 5 oil rigs for these studies, in addition to conducting online market research.- Data Analysis: Conducted engagement assessment by analyzing employee knowledge and application of company operational excellence practices, and growth & innovation activities. This analysis was used to shape engagement programs and strategy.- Leadership: Founded and led the "LDPs in the Know" initiative to create a sense of community amongst the Leadership Development Program Participants, which I was a part of, to improve collaboration cross functionally.- Promotion: Promoted to the role of Global Product Marketing and Pricing Manager following successes in this role.

- Research and Analysis: Identified potential pilot locations for bioenergy infrastructure sites by conducting analysis on potential demand for renewable fuel and the availability of regional resources in the Pacific North West Region.

- New Market Evaluation: Initiated and led the ‘Indian Hematology Project’ which involved assessing the scope for QBC’s hematology analyzers in the Indian market, creating a detailed Competitor Landscape and projections of the potential demand.- Market Research: Conducted market research for QBC’s new products through Voice of the Customer interviews with customers.- Product Literature: Designed QBC’s distributor portal which was the key source for product literature for global distributors.