Business DevelopmentLed overall product lifecycle end-to-end, and executed regional product strategy for the Rodim brand, a privately labelled sundries range consisting of sanding abrasive, masking tape, putty or body filler, and mixing cups, in the Middle East market.Product MarketingCreate tools and resources to enhance the sales team’s effectiveness in distribution selection, go-to-market strategies, and distribution model. Maintained regional market intelligence and served as a local controller for UAE distributors.DigitalSuccessfully implemented Showpad digital application (IOS / Android / WEB Platform) to customers in the Middle East, enabling account managers to engage prospects more effectively with powerful marketing content and access essential training and coaching tools on the go, resulting in increased knowledge and enhanced sales performance.Technical SupportImplemented training programs for distributors and new prospects. Generated business from end users by conducting demonstrations

Business DevelopmentFacilitate country portfolio management workshops, define priority segments (automotive, industrial, woodworking), map product offerings and co-developed customer-specific action plans. Reviewed and optimized sales channels and order processes. Proposed and implemented individual distributors for each market segment.Technical SupportImplemented training programs for distributors and new prospects and served as the point of contact to resolve customer issues between the distribution partner and the end users & internal channels to provide solutions.

- Handled key accounts in woodworking, steel fabrication, ship chandlers, and construction sectors, including Fabtech and Belhasa Contracting.- Visited new and existing clients regularly to achieve sales targets and increase market share.- Reviewed competition and prepared competitive proposals to win in a competitive environment.- Established relationships with customers at all levels, from senior management to production and maintenance levels.- Identified and resolved client concerns through effective communication, adherence to company standards, completing sales, and maintaining client relations.- Increased sales performance by providing excellent service and after-sales support for the equipment supplied to customers.

- Identified potential customers and proactively pursued new business through cold calling to achieve sales targets.- Liaised with the technical team to resolve technical complaints from customers (project-related)- Ensured maximum customer satisfaction regarding delivery date, product, and service quality and arranged for timely delivery under the company’s current resources.- Achieved monthly/quarterly revenue targets set forth.