-Coached, Mentored and Developed 12 Direct reports including Territory Representative and Merchandisers-Implemented and Maximized CRM tool -Achieved growth YOY with multiple supplier partners (Wine, Beer, and Spirits)-Effectively managed quarterly BC budgets for retail execution with created retail strategies -Strategic planning of supplier visits in market to increase distribution, negotiations, and planning exclusive events -Assessing Business performance by evaluating Key Performance Indicators (KPI) on a daily/weekly basis- Empowering sales team to develop through education and leadership opportunities - Working cross functionally with Logistics to increase inventory efficiencies -Effectively managing BCLDB and Chain account execution of programs at store level

-Managed 12 Distributor Sales Consultants-Manage close relationships with Vendor partners to increase sales and distribution-Created budgets reflecting company initiatives for growth targets -Conducted quarterly business reviews for sales consultants -Executed and promoted educational trade shows-Negotiated Key account contracts and managed provincial key accounts-Created regional and national meeting content to motivate and inspire growth

•Manage close relationships with ITCAN’s trade partners to execute corporate plans, negotiate strategies, and meet business objectives in one of Western Canada’s most strategically important district.•Managed business development with aggressive exclusive distribution program•Creating territory strategies and planning for district deployment•Assessing Business performance by evaluating Key Performance Indicators (KPI) on a daily/weekly basis•Executing and auditing regional and national planograms •Negotiated regional contracts and deploying regional strategies to execute •Created and led regional training and development for new account representatives •Spearheaded 2 company-wide leadership projects, working with all departments to execute

•Top 2% performer 3 years consecutive•Influence sales by reducing out-of-stocks, having discussions surrounding optimal price margins and acting as an overall business advisor for retail partners.•Managing over 100 stores with excellence in execution, including Key accounts( London Drugs, Safeway, Overwaitea, Shopper Drug Mart, 7- Eleven, Loblaws )•Gathering Market intelligence for corporate head office to influence market strategy •Organizing selling strategies for key accounts to increase market share •Leading and implementing a new POS system for Western Canada •Launched DSD model in various BC territories

•Effectively grew sales of numerous product lines through effective brand management.•Participated in multiple product EXPOs•Managing direct reports and resources to fulfill market demand for a variety of different products•Establishing close business relationships with trade customers, both in retail and wholesale