As the Managing Partner of Intuition Collective, a dynamic marketing and consulting agency, I have forged an impactful journey of strategic leadership, financial stewardship, and comprehensive brand elevation.

As the Senior Marketing Manager & Focal Point for Europe, Middle East, and Africa at IBM, I ignited international engagement through transformative content strategies, elevating brand resonance with data-driven insights and innovative concepts.

In the role of Content Marketing Manager for the Middle East and Africa region at IBM, I led groundbreaking content strategies that drove engagement and positioned the company as a market leader. My relentless commitment to crafting resonant messages and impactful content paved the way for remarkable brand resonance.

As the Head of Marketing and Communications for the EMEA region, I orchestrated dynamic strategies to amplify our company's presence and drive targeted traffic to our doorstep. I expertly managed the marketing budget, meticulously allocating resources on a quarterly and annual basis. Guided by a strategic vision, I conceptualized and executed impactful marketing campaigns, overseeing their journey from inception to realization.

At J. Walter Thompson Worldwide, I held a strategic leadership role as the MEA Digital and Social Media Director. Working closely with the Executive Director and the social media team, I orchestrated cross-platform initiatives, driving key consumer and corporate accounts with innovative campaigns aligned with marketing, communication, and business goals.

As a Digital Account Supervisor at BBDO Worldwide, I played a pivotal role in driving digital excellence and brand success. With a keen focus on optimizing performance and enhancing online engagement, I executed a range of responsibilities that facilitated business growth and client satisfaction.

As a Social Media Strategist at Mortimer Harvey, I harnessed the power of digital platforms to drive brand visibility and engagement. My role involved the development and execution of a comprehensive social media strategy that effectively elevated the online presence of diverse clients.

•Responsible for the product positioning, awareness, distribution, brand building, P&L accountability, and marketing communications.•Setting Marketing budget and responsible to set and execute the marketing plan.•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.•Sales forecast and budget according to the market situation and to the product's goals.•Brainstorm new and innovative growth strategies.•Orders… Show more •Responsible for the product positioning, awareness, distribution, brand building, P&L accountability, and marketing communications.•Setting Marketing budget and responsible to set and execute the marketing plan.•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.•Sales forecast and budget according to the market situation and to the product's goals.•Brainstorm new and innovative growth strategies.•Orders management, pricing, stock turnover, tracking and frequently updating brand’s stock lists. •Improve the commercial performance of brands by driving sales, maintaining brand image and retail standards.•Brands handled: Lighting (Artemide, Luce Plan, Pallucco & Platek) Heating (Ecosmart, Planika, Piazzetta, Infratech & Heatscope) Flooring (Interface, Intercell, Modulyss & Carpetconcept). Show less

•Revising and implementing the sales strategies and plans, building business by identifying and selling prospects, maintaining and developing relationships with existing and potential clients.•Generating sales opportunities by identifying appropriate business targets, providing a professional and excellent level of customer service with existing and new customers.•Identify current and future trends that appeal to consumers.•Create reports showing sales %, products movements… Show more •Revising and implementing the sales strategies and plans, building business by identifying and selling prospects, maintaining and developing relationships with existing and potential clients.•Generating sales opportunities by identifying appropriate business targets, providing a professional and excellent level of customer service with existing and new customers.•Identify current and future trends that appeal to consumers.•Create reports showing sales %, products movements, adherence, attendance and etc.•Formulate pricing policies and assuring proper implementation according to the brand origin. Show less

•Assist the Showroom Manager in implementing selling systems, policies and rules.•Develop and create templates, formats and other system tools to improve the operations workflow.•Achieve the assigned targets/objectives for products, solutions and services.•Perform daily sales activities by conducting sales calls, demonstrations and presentations.•Understand financial impact of decisions including margin, volume and impact on market share.

- Managed account relationships, ensuring timely submission of offers and handling correspondence.- Coordinated sales activities, including product compliance checks and competitive analysis.- Prepared and submitted tenders, contributing to the company's business development efforts.

-Receiving incoming calls and providing technical support to ADSL problems. ADSL Troubleshooting and fixed-line issue. Ensuring that all ADSL support calls and tickets are logged correctly. Responsible for wired and Wireless router configuration and troubleshooting.