As Paytronix’s Director of Demand Generation Marketing I lead a high performing team of demand generation specialists and digital marketers responsible for delivering global campaigns across email, web, paid media, SEO, chat, and more. I am also responsible for developing, managing, and reporting on full-funnel, integrated marketing campaigns that drive awareness, leads, and sales pipeline across all channels, while strengthening the digital footprint of Paytronix globally.I report to our Chief Marketing Officer as a key leader on the Paytronix corporate marketing team, partnering closely with our sales operations team and others to drive, monitor, and manage lead and pipeline generation. This role is highly visible and vital to the organization’s aggressive growth strategy.

With recent social movements focused on diversity and Covid decimating small businesses, Sertify reimagines how companies discover, connect and spend with small and diverse-owned businesses.

I led all of Passport’s digital marketing, marketing automation, marketing operations, and business development functions. This includes the entire inbound funnel (paid/organic), lead management, drip and nurture programs, lifecycle marketing, upselling & cross-selling, referral marketing, digital presence management and optimization, the marketing technology stack, and performance measurement and reporting. Here is what I've accomplished in my role thus far:▪ 3,500+ leads generated▪ $7,500,000 in sales pipeline generated▪ $33,300,000 in sales revenue influencedHere's how my responsibilities break down:▪Develop and execute multi-channel lead generation programs through Google, LinkedIn, Facebook Family of Apps, and other digital and and offline channels▪Lead and mentor a high performing team across paid media, product marketing, content marketing and search engine optimization, email marketing, marketing automation, events marketing, business development, and cross-sell/up-sell strategy▪Collaborate with the Sales, Revenue Operations, Client Success, and Engineering teams to develop and launch campaigns, streamline and automate processes, and optimize the marketing and sales funnel▪Conduct research, collect market feedback, and leverage analytics to improve pipeline performance and grow customer lifetime value▪Establish and manage robust KPIs (and performance dashboards) for budget vs spend, pipeline generated (ROI and ROAS), revenue influenced, cost per lead and customer acquisition costs  ▪Partner with relevant stakeholders to build and sustain industry best of breed digital engagement, best practices and standard operating procedures to ensure business continuity▪Own and manage Passport’s marketing technology stack and digital presence

I led the marketing strategy and execution for all three businesses: BlueCart, BinWise, and SproutQR.This included go-to-market strategy, demand generation and performance marketing, brand marketing, product marketing, content marketing, and search engine optimization.Here is what I accomplished in my role:▪Overhauled the go-to-market strategy and executed a complete brand refresh (branding, website, advertising, collateral)▪Successfully executed an SEO-focused content marketing plan and grew our organic inbound traffic from 100's to over 1,000,000 visits per month▪Optimized our channel mix, funnel, and landing pages, to grow inbound leads from 10s to 800+ per month, and demo requests from single digits to 200+ per month. ▪Doubled the company's annual recurring revenue (ARR) and reduced customer acquisition costs (CAC) by 88%▪Enabled the BlueCart to raise two new rounds of funding, acquire Binwise Inc., and launch SproutQR▪Launched a payment processing product and a two-sided marketplace with per-transaction take rate▪Grew the BinWise, Inc. business from $1 million in ARR to $3 million ARR + and reduced churn from 20%+ to less than 3%▪Built the SproutQR business from $0 to $300K ARR with 80%+ marginsDuring my time at BlueCart, I had the following responsibilities:▪ Grow Marketing Qualified Leads (MQLs), Sales Opportunities (SQLs) and annual recurring revenue (ARR)▪ Achieve 5x or greater return on ad spend (ROAS), drive down acquisition costs, and reduce churn▪ Customer lifecycle marketing support across Sales, Revenue Operations, Customer Success, and Engineering▪ Provide tools that improve sales effectiveness, including written and video testimonials, case studies, use cases, scripts, demonstrations and presentations.

After exceeding expectations in my previous two roles at TouchBistro, I received an exceptional annual review and was promoted to a Senior Manager position with broader ownership of Demand Generation initiatives. In my current role, I have the following responsibilities: ▪ Annual Demand Generation budget of over $3,000,000▪ Responsible for 65% of TouchBistro's annual Business Development Pipeline ▪ Work closely with Business Development and Sales leadership to optimize the sales funnel, lead-to-opportunity conversion, and opportunity-to-sales conversion rates using CRM, marketing automation, sales enablement, and other toolsIn this role I am on track to exceeded all targets as a result of an improvement in conversion rates, close rates (for sales), and average deal size. Results as of August 30th are as follow: ▪ Marketing Qualified Leads (MQLs): 12,932▪ Sales Opportunities (SQLs): 4,156▪ Customers Acquired: 528▪ Recurring Revenue Generated: $2.73M

After exceeding expectations as Customer Marketing Manager in my first 3-months at TouchBistro, I was given the additional responsibilities of Events Marketing and Partner Marketing. In this new role, I accomplished the following (in addition to my customer marketing responsibilities): ▪ Events Marketing: Managed a team and was responsible for an annual budget of $500,000+ for executing local and international trade show events with a focus on demand and lead generation. Worked with strategic partners to acquire an additional $250,000+ in funding for co-marketed initiatives. ▪ Partner Marketing: Managed a team and was responsible for identifying, onboarding, and launching digital and offline marketing campaigns with strategic partners including Apple, PayPal, Square, UberEats, Vend, Vantiv, Cayan, Moneris, and others. In this role I exceeded targets for leads generated, co-marketing budget secured, and per-unit economics for leads, opportunities, and cost-per-customer.

As Customer Marketing manager I was responsible for company-wide implementation and training of the following programs: ▪ Advocate Marketing Program: Built and managed a bespoke consumer advocacy community consisting of several thousand of our happiest customers (using Influitive AdvocateHub)▪ Customer Reference Program: Provided sales enablement and acceleration through customer testimonials, customer spotlight videos, and customer success case studies▪ Customer Referral Program: Executed creative, customer-centric lead generation campaigns and built an evergreen referrals hub (using ReferralSaaSquatch solution)In this role, I exceeded targets for customer advocacy activities, customer references and sales enablement collateral developed, and referral business generated.

I created a bespoke role centered around all consumer-facing aspects of ecobee. In this role I worked cross-functionally with the marketing, sales, business development, and customer success teams.• Managed ecobee’s online presence including our consumer and e-commerce websites and social media• Monitored brand sentiment and managed customer relations on blogs, forums, social communities, and newsletter and email marketing• Developed and executed a content marketing strategy across all stages of the customer lifecycle (from pre-purchase to post-purchase)• Launched and grew ecobee’s advocacy community to 4,000 engaged customers who helped us secure media coverage, accelerate retail expansion, and with demand generation• Conducted marketing-oriented product training for employees, retailers, and partners

I implemented a comprehensive marketing plan with a focus on lead generation through search engine optimization and marketing, content marketing, and social media marketing.• Hired and trained the content marketing team to create articles, white papers, e-books, static and interactive infographics, and video content• Led publisher outreach and content distribution efforts across 10,000 unique publishers• Oversaw link-cleanup and relaunching of domains with pre-existing ranking penalties, and shepherded Google re-inclusion requests for penalized sites.

I partnered with the VP of digital operations to spearhead Tribune Media Group digital-first publishing and marketing strategy.• Advised the VP of digital operations on Chicago Tribune, WGN TV, WGN Radio, CL-TV, and other print and digital properties• Wrote how-to documentation and led company-wide training seminars on digital marketing tools and best practices for journalists.• Helped develop and launch ChicagoNow, and grew the audience to over 21 million page views per month within the first year. • Assembled and trained staff, and developed the service offering and go-to-market strategy for 435 Digital Consulting, the small business consulting arm of Tribune Company.

• Content development and marketing for startups - Fora.tv, WeGame (acquired by Tagged), Billshrink (acquired by MasterCard), Clicker (acquired by CBS), SafetyWeb (acquired by Experian).• Content development and marketing for publishers - Hachette Filipacchi Media U.S., Hearst Corporation, Killer Aces Media, Tsavo Media (acquired for $75 million), MNM Media, LLC, PopCrunch Media.

I was hired while in college to help the company expand its services beyond search marketing, to include social media and content marketing.• Developed a broader digital marketing service offering that better equipped the company to work with clients such as – HP, Samsung, AOL, American Greetings, Viacom• Hired freelancers and led the team on content creation and distribution• Worked with the team to develop an internal marketing automation and reporting dashboard