Alexis Williams Email & Phone Number

Chicago, Il, Us

Us

Hoffman Estates, Us

Lead expansive team of the online merchants and marketplace managers for Sears.com with consistent improved, profitable P&L ownership. Responsible for total e-commerce GMV, with team identifying opportunities to increase sales, decrease costs and champion process improvements. Direct and guide strategic merchandising strategy and roadmap for team to provide a seamlessly integrated shopping digital experience to customers. Overcame internal silos to develop collaborative focused team, working towards same goal. • Merchandising team identified opportunity to deep dive into operational pricing insights with actions 𝐫𝐞𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐢𝐧 𝐬𝐚𝐯𝐢𝐧𝐠𝐬 𝐨𝐟 $𝟕𝐌 𝐚𝐧𝐧𝐮𝐚𝐥 𝐁𝐎𝐏.• 𝐓𝐞𝐚𝐦 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 𝟏𝟐𝟖% 𝐲𝐞𝐚𝐫 𝐨𝐯𝐞𝐫 𝐲𝐞𝐚𝐫 for top marketplace seller thru focused partnership in item content build strategy, marketing, and promotions.• Redefined marketplace account management process to increase number of accounts being managed, ultimately 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐟𝐫𝐨𝐦 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐛𝐲 𝟏𝟓% 𝐢𝐧 𝟑 𝐦𝐨𝐧𝐭𝐡𝐬.

Hoffman Estates, Us

Managed cross-functional e-commerce initiatives for numerous large categories on sears.com and kmart.com. Crafted online/digital marketing strategies, determining on-brand messaging and product mix. Insights informed promotions and spurred sales across multiple channels. • Triggered 25% bump in core category gross sales via integrated marketing campaigns and promotions.• Improved visits to consumables category 25% via traffic, conversion and revenue analyses.• Enhanced UX and intuitive nature of website.• Designed up-sell and cross-sell strategies based on data market/customer data to increase sales leads 10%.

Huntley, Illinois, Us

Here, I built and led the marketing team that oversaw strategic planning/partnerships, promotions, fundraising and advertising. I also led fundraising activities to expand the shelter. • Relaunched website to enhance user experience and functionality.• Cut costs $5K through drop-ship merchandise program.• Boosted incremental revenue 100% with affiliate and marketing programs.• Cut data entry hours in half by streamlining accounting, donor management and fundraising processes.

Westlake Village, Ca, Us

My contributions included the development and implementation of marketing and online strategies that significantly elevated category results and positively impacted sales, market share, revenue and brand recognition. I identified, established and achieved metrics/targets. I also aligned the web strategy with the brand.• Introduced new loyalty program, attracting 10k users in 6 months.• Increased sales/web traffic via online/offline special promotions and marketing.• Boosted conversion 5% by offering more payment and shipping options.

Chicago, Il, Us

I oversaw e-merchandising, operations and market planning. I also expertly leveraged the website, digital marketing, promotions, conversion tools and assortment. • Boosted web metrics through savvy data analytics. • Negotiated partnerships with drop-ship vendors to enhance sales.• Redesigned verticals and incorporated buying guides.