Muhammad Salman Email & Phone Number

Karachi, Pk

Pakistan

• Enforced data-driven decision-making processes that led to measurable improvements in KPIs, such as revenue growth, cost optimisation, and customer satisfaction resulted in achieving 40% YOY growth in Paid channel Acquisitions in 2022-2023.• Own the marketing operations strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, reporting and analytics that enable intelligent decisions.• Own Cloudways (a DigitalOcean Company) marketing technology stack, including evaluation, implementation, maintenance, and operation of all marketing tools.• Continuous improvement & maintenance of our tracking infrastructure. Reporting on all regular KPIs and marketing program performance.• Manage and deliver marketing automation processes and projects from inception to maintenance.• Partner closely with the revenue organisation and cross functional counterparts to ensure execution against plan and hold teams accountable for what they’ll deliver.• Conducted in-depth customer segmentation analysis, enabling targeted marketing strategies that improved customer acquisition, retention, and personalised experiences.• Spearhead annual planning - help with budgeting, quarterly/monthly goals and KPIs in order to hit annual plans.• Regularly leading WBR & MBR sessions for Leadership team across organization, and external stakeholders providing actionable insights on marketing performance to ensure alignment on data-driven marketing strategy. Including optimising investments by audience, partner, geography, and campaign.• Leading team of Project Managers, Data Scientists, Data Analysts, Designers & Developers to manage marketing program & to refine data requirements and build Marketing Business Models

Pakistan

• Working directly with the CMO/CEO in Planning and Execution of Growth Marketing Strategy with focus on AAARRR Framework• Deep experience with Marketing & Growth metrics, able to construct a single view of a multifaceted funnel• Responsible for Marketing Data Analytics, Visualizing, Forecasting, and Reporting to stakeholders (including Pre & Post Mortem of Campaigns) • Preparing regular business reviews for leadership, highlighting key areas of improvements/growth• Expert in Implementing and visualization of SaaS Marketing Metrics (High-Level KPIs)• Created dashboards that enable the Marketing team for self-serve analytics• Working with Marketing Management/CMOs for creating/forecasting & Reconciling budget allocation across marketplace programs• Leading team of Data Scientists & Data Engineers to refine Data Requirements and Build Marketing Business Models • Outcome-driven approach to developing recommendations and demonstrated ability to develop a story and execution plan to support our goals and objectives• End to End Operations Management to GET THE SHIT DONE• Bring operational excellence through enabling and grooming the team individuals towards higher accountability and autonomous spirit• Implemented Product Marketing Strategy (In liaison with Cloudways Product team).• Implemented CRM 'Close.io' in Marketing team for better communication with our Existing/New Potential Customers

Pakistan

• Professionalized process and product documentation across Cloudways using PACe (Process Accountability Chart)• Worked as an Internal product owner for Marketing, Sales, and Support teams• Leading Team of Designers/Developer to improve the UI/UX for our Product• Rebranded Website with improved UI/UX based on User Feedback to emerge as a Brand.• Created a Dashboard for the Visibility of Brand Reputation Metrics with High-Level KPIs (NPS, Brand Searches, Organic SEO Metrics)• Content Marketing Metrics Proposition and Content Marketing Analytics.• Implemented new Content Marketing Strategy in liaison with Marketing Managers and revamped the complete Content Production Process• Devised training (professional and product) plans for existing teams and new joiners• Expedite Marketing Operations for timely delivery of Quarter targets of Marketing Teams as well as their task execution from other Departments• Changed the mindset of Team Members, in order to move from PUSH to PULL.

Pakistan

• Implemented Agile across the Marketing (Scrumban) and Design (Scrum) teams of Cloudways• End to End Project management including Estimation, Planning & Scheduling, Execution along with Quality Checks and Monitoring/Controlling• Experienced in working as part of a team as well as being motivated to work unsupervised, having experience leading and managing teams.• Developing detailed project plans with the ability to identify key project requirements• Goal-oriented and data-driven, with strong leadership and interpersonal skills.• Engage with key personnel within the client organization, including Sales and Operations, Finance, Engineering teams• Ensure regular reporting in line with contractual and KPI requirements about the progress of the project to suppliers, internal and external customers• Identify key learning for the projects and communicate to the wider organization to encourage an environment of continuous improvements• Responsible for Analysis of Data by Using Mixpanel Tool and Assembla, Customer Journey, Mapping, Empathy Mapping, Personas and their future impact on Business.• Excellent communication and presentation skills

Karachi

• Implemented MSC Pooling in the South Region in coordination with Vendor.• Lead Deployment of ATCA MSC, R9 Media Gateway and roll out expansion from 2G to 3G.• Responsible for performing ATP cases, Audits for newly launched MSC with commercial MSCs.• Planning & Implementation of Patch / License Upgrade activity of NWD MSCs, NGHLR, & STPs.• Risk Management Planning by Making Redundancy Plan for SCTP IP Path across all CS network • nationwide

Karachi

• Definitions of New Roaming Partners Inbound/Outbound on STPs/MSCs.• Stats Monitoring of SCCP KPIs for Roaming Partners and subscribers attached to them. • Coordination with RPs for resolution of any degradation being observed on SCCP Path.• Verification of IR 21 and definition of new RPs GT in MSC• Testing for Roaming related complaints via Global Roamer Tool

Karachi

• Alarm monitoring of Huawei Msoftx3000, UMG8900, SG7000, USN9810 and UGW9811.• Assistance in the installation of Equipment and performance of audit with commercial SGSN.• Performance and Verification of ATP for Msoftx3000, UMG8900, SG7000, USN9810 and UGW9811.• Configuration management of Msoftx3000, UMG8900, SG7000, USN9810 and UGW9811.• Troubleshooting for MM/SM procedures for 2G/3G based on Trace analysis and CHR log files• Key Performance Indicators (KPI) Monitoring of CS/PS Core entities.

LearningsNetwork Architecture Of GSMStudied About BTS, TRAU , RECTIFIERS, BSC, MSCKnowhow of work in BSS

Bachelor'S Of Engineering, Telecommunications Engineering

Intermediate, Pre-Engineering