💡 40+ years of national and international expertise in branding, digital & direct💡 Launched and re-launched 15+ Fortune 500 brands internationally💡 Expertise in creative, media, strategic planning

Performist '➡️ Total Performance Marketing Agency. 1️⃣ A real DSP, with more than 2 dozen affiliated SSPs 2️⃣ Data-driven advanced segmentation & targeting 3️⃣ Truly international footprint 4️⃣ AI driven analytics suite.

Fractional CMO services that leverage 40+ years in national and international marketing and advertising. Award-winning creative, deep and actionable understanding of customers insights, top level media expertise including strategic planning, high-level negotiations, and day to day planning. My expertise includes fast food, automotive, CPG, soft drinks, health & beauty, financial, technology, and much more. I have been part of the launch team of 15 Fortune 500 companies around the world, including McDonalds, General Motors, Samsung, L’Oreal, Coca Cola and many more. We are a great fit if you are a B2C mid-sized company and want to grow substantially or even achieve leadership in your industry. We are an even better fit if your business needs to sell “a bunch of things” to “a bunch of people” because I truly merge creative messaging, channel planning and data analytics to increase sales. We are also a great fit for a highly specialized project: a product launch, a brand re-staging or introduction to a market. If I can be human for a moment, I absolutely love product introductions.Included in my approach is helping you identify gaps in your team, people to fill those gaps, helping you find them, hire, and train them so that your company will have its own in-house marketing team.Finally, if you have made it this far: I am not a “suit” and my rates are absolutely reasonable. I balance just the right amount of process and creativity to make your company stand out from its competitors and grow. I’m not going to drown you in process. I won’t try to apply some cookie-cutter methodology to your non-cookie-cutter business and will definitely not going to shoehorn you into unwieldy structures. At the very least, let’s talk: msalup@iffectivemarketing.com

The Listen Campaign is a decade-long global broadcast campaign that combines entertainment and cause marketing with the power of 80+ stars to help 1.2 billion vulnerable and disadvantaged children around the world. The Listen Campaign (1) Illuminates problems (2) Celebrate proven solutions (3) Replicates and Scales Up proven projects (4) Creates a global community and (5) Reports transparently on the impact.

CEO Analytics combines disassociated conjoint analysis and predictive algorithms to unearth what your customers really love... and are eager to spend money in. We increase retention, generate incremental sales and increase your revenues by 3% to 7%.

ViewN is a leading provider of cutting-edge technologies and services, offering scalable solutions for companies with lots of customer data or none. Founded by deep domain experts in enterprise software, we strived to build something even custom IT shops could not.

Consultancy services specializing in1. Strategic planning2. Multi-media planning, buying3. Company launches4. New-business generation for ad agencies

A Full Service communication company specializing in response generation and offering:- Branding- Direct- DigitalWith fully integrated creative + mediaThe five things we believe in:1. Analytics: Measuring response2. Better messaging - born of years of talking to and analyzing real people3. Media-atheist creative executions4. Truly integrated platforms5. No silos

1. Create DIRECTV Mas first fully integrated media program with TV, Cable, internet, mobile, print, out of home2. Maintained goals in spite of disappearing inventories

1. Launched several unbundled media units around the world, in Latin America, Europe and Asia2. Launch several new products for Nabisco, SC Johnson & others3. Created a comprehensive strategic planning methodology: TOE4. Reinforced, helped grow and/or created media units around the world

1. Launched a variety of products from L'Oreal, SC Johnson, Nabisco and others2. Helped create FCB's Regional network in Latin America3. Trained media directors4. Created media units in half a dozen countries5. Improved profitability of our media departments