Left Brain
Current💡 40+ years of national and international expertise in branding, digital & direct💡 Launched and re-launched 15+ Fortune 500 brands internationally💡 Expertise in creative, media, strategic planning
Nov 2024 - Present
AeroLeads people directory · profile
Marcelo Salup Email & Phone Number
✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
at
Iffective
1 work email found
@siboneyusa.com
2 phones found area 305
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
Location
Miami-Fort Lauderdale Area, United States, United States
Who is Marcelo Salup? Overview
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Quick answer
Marcelo Salup is listed as ✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct at Iffective, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a work email signal at siboneyusa.com, phone signal with area code 305, and a matched LinkedIn profile for Marcelo Salup.
Marcelo Salup previously worked as Left Brain at Iffective and Chief Executive Officer at Performist. Marcelo Salup holds Master In Communication, Advertising/Marketing from Universidad Complutense De Madrid.
Company email context
Email format at Iffective
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{last}@siboneyusa.com
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Profile bio
About Marcelo Salup
Recognized "C" level international expert in media and strategic planning. Proven expertise in launching and building companies around the world. I join deep strategic planning, consumer insights, messaging and branding, digital and direct media to create measurably successful marketing and advertising efforts for a wide range of companies, products and brands.My product launches include:* Renault 5 TS (Spain)* Iberia Airlines (Spain)* LADA Automobiles (DR)* Diet Coke (Mexico)* Camel Cigarettes (Mexico)* Colgate Total (Mexico)* Fabuloso Cleaner (Mexico)* L’Oreal: Plenitude & Lancome (Mexico)* Quatro (Coca Cola Co) (Argentina)* General Motors (Argentina)* Oreo, Club Social (Nabisco) (Latin America)* Glade (SCJ) (Latin America)* Kingston Mini-Fun (Latin America)* Visa & MasterCard (Latin America)Successful High-stakes negotiation* World Cup (Mexico, Pan-Regional Latin America)* Formula 1 (Mexico)* Other sports events (e.g., Copa Libertadores...)If you are an ad agency, I have re-engineered dozens of bundled and unbundled media departments around the world, have created a dozen media standalone units and put together winning presentations that got over $385 million in new business. I have created several softwares and methodologies for managing strategic and media planning, multi-media optimization, evaluations for product placements, product integrations and much more. I have also trained dozens of media professionals.
Listed skills include Integrated Marketing, Advertising, Media Planning, Digital Marketing, and 45 others.
Current workplace
Marcelo Salup's current company
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20 roles · 50 years
Marcelo Salup work experience
A career timeline built from the work history available for this profile.
Chief Executive Officer
Performist
Performist '➡️ Total Performance Marketing Agency. 1️⃣ A real DSP, with more than 2 dozen affiliated SSPs 2️⃣ Data-driven advanced segmentation & targeting 3️⃣ Truly international footprint 4️⃣ AI driven analytics suite.
Feb 2024 - Dec 2024
Fractional Cmo
Fractional CMO services that leverage 40+ years in national and international marketing and advertising. Award-winning creative, deep and actionable understanding of customers insights, top level media expertise including strategic planning, high-level negotiations, and day to day planning. My expertise includes fast food, automotive, CPG, soft drinks.
Jan 2023 - Feb 2024
Chief Global Messaging Director
The Listen Campaign is a decade-long global broadcast campaign that combines entertainment and cause marketing with the power of 80+ stars to help 1.2 billion vulnerable and disadvantaged children around the world. The Listen Campaign (1) Illuminates problems (2) Celebrate proven solutions (3) Replicates and Scales Up proven projects (4) Creates a global.
May 2020 - Feb 2024
Principal
Ceo Analytics, Llc
CEO Analytics combines disassociated conjoint analysis and predictive algorithms to unearth what your customers really love... and are eager to spend money in. We increase retention, generate incremental sales and increase your revenues by 3% to 7%.
Jul 2018 - Feb 2024
Cro Advisor
Viewn
ViewN is a leading provider of cutting-edge technologies and services, offering scalable solutions for companies with lots of customer data or none. Founded by deep domain experts in enterprise software, we strived to build something even custom IT shops could not.
Oct 2019 - Jul 2023
Principal
Consultancy services specializing in1. Strategic planning2. Multi-media planning, buying3. Company launches4. New-business generation for ad agencies
Jul 2009 - Oct 2021
Left Brain
Montano + Salup Communications
A Full Service communication company specializing in response generation and offering:- Branding- Direct- DigitalWith fully integrated creative + mediaThe five things we believe in:1. Analytics: Measuring response2. Better messaging - born of years of talking to and analyzing real people3. Media-atheist creative executions4. Truly integrated platforms5. No.
2012 - 2013
~1 yr
Cmo & Media Director
1. Create DIRECTV Mas first fully integrated media program with TV, Cable, internet, mobile, print, out of home2. Maintained goals in spite of disappearing inventories
2009 - Dec 2012
Vp Media & Strategic Planning
Aug 2008 - Jun 2009
Managing Director
2008 - 2009
~1 yr
Managing Director
Grupouno
2006 - 2007
~1 yr
Executive Vp International Media Director
1. Launched several unbundled media units around the world, in Latin America, Europe and Asia2. Launch several new products for Nabisco, SC Johnson & others3. Created a comprehensive strategic planning methodology: TOE4. Reinforced, helped grow and/or created media units around the world
Aug 2000 - Feb 2005
Svp - Regional Media Director
Foote Cone & Belding Worldwide
1. Launched a variety of products from L'Oreal, SC Johnson, Nabisco and others2. Helped create FCB's Regional network in Latin America3. Trained media directors4. Created media units in half a dozen countries5. Improved profitability of our media departments
1997 - 2000
~3 yrs
Area Media Director
1996 - 1997
~1 yr
Vp - Regional Media Director
Foote Cone & Belding Worldwide
1991 - 1996
~5 yrs
President
De Rojas Salup + Partners
1988 - 1990
~2 yrs
Media Director
1984 - 1986
~2 yrs
Media Director
1980 - 1986
~6 yrs
Jefe Redaccion
Publinsa K&E
1976 - 1979
~3 yrs
5 education records
Marcelo Salup education
Master In Communication, Advertising/Marketing
Universidad Complutense De Madrid
Education record
Bizhack Academy
Education record
Facultad De Ciencias De La Informacion, Madrid
Education record
American School Of Madrid
Education record
Academia Del Perpetuo Socorro
FAQ
Frequently asked questions about Marcelo Salup
Quick answers generated from the profile data available on this page.
What company does Marcelo Salup work for?
Marcelo Salup works for Iffective.
What is Marcelo Salup's role at Iffective?
Marcelo Salup is listed as ✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct at Iffective.
What is Marcelo Salup's email address?
AeroLeads has found 1 work email signal at @siboneyusa.com for Marcelo Salup at Iffective.
What is Marcelo Salup's phone number?
AeroLeads has found 2 phone signal(s) with area code 305 for Marcelo Salup at Iffective.
Where is Marcelo Salup based?
Marcelo Salup is based in Miami-Fort Lauderdale Area, United States, United States while working with Iffective.
What companies has Marcelo Salup worked for?
Marcelo Salup has worked for Iffective, Performist, Listen Media Campaign Company Uk Limited, Ceo Analytics, Llc, and Viewn.
How can I contact Marcelo Salup?
You can use AeroLeads to view verified contact signals for Marcelo Salup at Iffective, including work email, phone, and LinkedIn data when available.
What schools did Marcelo Salup attend?
Marcelo Salup holds Master In Communication, Advertising/Marketing from Universidad Complutense De Madrid.
What skills is Marcelo Salup known for?
Marcelo Salup is listed with skills including Integrated Marketing, Advertising, Media Planning, Digital Marketing, Mobile Marketing, Strategy, Marketing Strategy, and Digital Media.
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