Amber King Email and Phone Number

Clients: Outrigger, Rosewood, Viceroy, The Breakers, Golden Nugget Online Casino, etc.» Responsible for leading paid social strategy & program direction of $9.5M in annual media spend for 30+ hospitality brands with 120+ properties and a large real-money-gaming casino client across multiple social platforms.» Spearheaded the growth and global expansion of the paid social department from 2 to 15 high-performing experts, managed recruitment, interviewing, onboarding, and team operations.» Implemented a data-driven approach to paid social, defining KPIs and benchmarks to inform strategy, refine campaigns, and ensure alignment with client objectives.» Drove new business growth for paid social by leading proposal development, client onboarding, resource allocation, and campaign execution.» Established process improvements and automation to enhance departmental efficiency and profitability. This included streamlining QA procedures and budget tracking, resulting in zero YoY over/under spends. » Fostered professional development & career growth; facilitating promotions & internal career transitions, retaining key talent.» Mentored cross-channel & planning leads, fostering strategic alignment, effective people management, and best practices for unified departmental performance.» Executed seamless integration of clients, talent, and processes through 2 corporate acquisition & mergers, ensuring continuity and optimized performance within the social media department.

Clients: Fontainebleau, JW Turnberry, The Broadmoor, Virgin, Highgate, etc.» Led paid social strategy, execution, and client communication for hospitality brands across US & International markets, on multiple platforms, maximizing brand awareness, engagement, conversions & ROAS.» Managed a team of 5 US paid social specialists, including recruitment, onboarding, development, and performance reviews.» Cultivated a strategic partnership with global subcontracting organization, successfully onboarding & overseeing 5 global specialists to enhance US paid social operations.» Fostered cross-functional collaboration between client services, paid & organic verticals, and planning teams to optimize advertising performance and ensure a cohesive digital strategy across client accounts.» Established thought leadership in Paid Social: leading client consultations on holistic digital strategies & testing opportunities, organizing agency-wide training initiatives to optimize performance and explore emerging platforms, developed POVs, case studies and best practices.» Developed and executed high-performing mobile app campaigns for a real-money-gaming client, managing legal restrictions by region and driving a significant increase in-app actions while achieving a lower cost per acquisition (CPA).» Spearheaded agency expansion into new platforms like Snapchat & Reddit.

Clients: Namati, Hello Cake, Momentary Ink, Artemis Institute for Clinical Research, & Impact Wayv» Collaborating directly with leadership and marketing teams to develop integrated digital marketing strategies, define guidelines, and create processes. » Developing and executing paid social media campaigns to efficiently increase online visibility and actions to meet client objectives and goals. » Audit current strategies and platforms to identify opportunities for growth and provide actionable optimizations and recommendations to maximize their presence and relevance online.Services Offered: Strategy & Planning, Audits, Account Management, Account Optimizations, Client Management, Campaign Builds, Testing, Guidelines & Process Creation, Training

Clients: Intuit, Great Call, Air New Zealand, Tivity, Amway, & Wolverine» Responsible for leading full-funnel strategy, tactical execution and program direction across Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Reddit and emerging social platforms; providing strategic optimizations and comprehensive analysis of results for integrated digital strategies to achieve client goals and provide positive results.» Supervise and manage the hiring, on-boarding, professional development, and formal reviews of paid social Leads, Sr. Associates, and Associates across 4 accounts; while also mentoring and guiding junior team members across other accounts and channels. » Participated in an international global digital marketing pitch for Tourism New Zealand as the lead for the North American market; collaborating with iProspect’s Australia and China teams to provide and present an integrated multi-channel digital strategy including social, search, programmatic, online video and influencer content creation.

Clients: J.M Smuckers, Petco, Staples, Informatica, Northrop Grumman» Collaborated with various client groups, partner agencies, and cross-channel teams pursuing the constant improvement of overall KPI performance and creating a holistic, unified digital strategy of 7 clients in different verticals.» Planned, managed and executed paid social campaigns, including but not limited to account setup, strategy development, organization, and management.» Responsible for the training, task allocation, and career development of up to 3 Associates and Senior Associates.

Clients: Petco, ADP, & Amway» Responsible for client communication, social media marketing strategy, reporting / KPI strategy, cross-agency collaboration, and day-to-day tactical execution and optimizations.» Developing and managing social media monitoring projects to track and analyze a brand’s online presence to identify opportunities to improve brand perception and reputation management strategy. » Curating and publishing social media content from personally developed and executed editorial calendars.

Clients: Kellogg's, Ameriprise Financial, & Career Education Corporation» Owned the client communication, account planning, content marketing strategy, reporting / KPI strategy, cross-agency collaboration, and general constant improvement of 4 clients in different verticals.» Created and executed local and global SEO strategies to improve visibility of up to 21 different brand websites. » Partnered with our client’s developers, project management, marketing, web analytics, and paid search teams in addition to their editorial content agencies to ensure our SEO strategies are aligned across all teams.» Responsible for the training, task allocation, and career development of up to 3 junior team members.

Clients: General Motors GMC & Buick Divisions» Managed the tactical execution of all natural search initiatives across two GM divisions (GMC & Buick) while partnering with the Lead on planning and strategy development and providing coverage as sole alternate SEO contact.» Collaborated with various client groups, partner agencies, and analysts pursuing the constant improvement of overall KPI performance and creating a holistic, unified digital strategy.» Owned both Buick & GMC’s Model Year Refresh, an annual site-wide content update ranging 250-400 pages on both desktop and mobile, in which I was responsible for the management of the SEO recommendations and optimizations.

Clients: Diageo & General Motors» Designed, executed and analyzed paid search and social media campaigns for Diageo brands; Captain Morgan, Guinness & Smirnoff Malt Mixed Beverages and for General Motors’ Buick division.» Decreased client’s average cost-per-click (CPC) 30% in 6 months resulting in a cost savings of $400,000 due to diligent and regular bid optimizations.» Managed daily and monthly budget allocations within 0.74% of the annual budget by 2012 year end.

Clients: Comcast, Time Warner, Charter, & Cox» Partner with business stakeholders bringing clarity to more than twenty different projects per month with Fortune 500 companies in the Communications vertical.» Evaluate the use of social media sharing functionality on multiple client websites through reporting metrics and Google Analytics in order to optimize social marketing strategies.» Utilize internal company blogs and Wiki intranet pages to communicate marketing initiatives, project specifics, metrics, and future process improvements for three different teams.» Manage and allocate available resources between projects in interest of on-time delivery with minimized downtime. » Communicate marketing projects between the marketing, technology, media, and call center teams throughout the discovery, requirements, and implementation phases of project management. » Analyze the competitive market positioning and advertising messaging, and communicate structured findings internally and externally for collaborative planning of our target audience strategy.