Senior Copywriter
Current• Providing copywriting support for a national, multi-billion dollar client in the lottery and gaming industry• Developing marketing copy for various digital assets including promotional pages, email, landing pages, banners, and in-app messages• Exceeded industry averages for a promotional email campaign with over 512,000 email subscribers, achieving an open rate of 47% and CTOR of 25% • Adapting existing copy to reinforce brand positioning and improve SEO • Collaborating with team members across multiple divisions to develop, edit, and update customer-facing communication