Marcelo Dias personal email
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Business consultant with focus on Management, Strategy and Commercial areas, Marcelo had his first consulting experience in 2001, when he worked as Strategic Marketing consultant in the Coatings Division of Rohm and Haas in England. Once Marcelo joined DuPont in 2005, he worked for 3 years in DuPont's internal consultancy, leading marketing and strategy development projects in different business units in Latin America. In 2015 Marcelo became an independent, full-time consultant. With a career of over 20 years in major corporations in B2B, B2C and retail segments in companies like DuPont, Akzo Nobel and C&A Modas, Marcelo has a robust experience in managing businesses of different characteristics and sizes(US$10 MM to +US$200 MM) and in taking these businesses to the next level of performance. With well established persuasion and interpersonal skills and easy access to people in different hierarchical levels, Marcelo is keen on identifying needs, dealing with crises and solving problems.Throughout his career, Marcelo had a deep involvement in the development of business strategies in big and complex companies.His mix of theoretical knowledge, experience and analytical skills has allowed him to successfully lead marketing and sales strategy design and refining in businesses in different stages of the value chain. He also has strong experience in the usage of strategic planning, new business development and innovation generation methodologies and in the implementation of management processes.Marcelo earned a BS in Economics from UFRJ, a post-graduate course in Marketing from PUC – RJ and a full-time MBA in General Management from London Business School. He has worked in Brazil, England and several countries in Latin America. He speaks fluently Portuguese, English and Spanish and has an advanced level in French. Marcelo has Brazilian and Portuguese passports.After being approved in the CFP® exam in 2017, Marcelo opened the way to another passion and started to also assist families in their pursuit for financial wellness through financial planning and advice. Marcelo got his CFP® certification in 2019, following the completion of additional requirements.
Independent Consultant
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Founder And Management, Strategy, Marketing And Sales And New Business Development ConsultantIndependent ConsultantSanta Catarina, Brazil
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Founder / Management, Strategy, Marketing & Sales And New Business Development ConsultantIndependent Consultant Oct 2015 - PresentFlorianópolis Area, Brazil• Developed strategic planning for a Latin American business segment of a global company located in Chile playing in the mining industry.• In partnership with another consulting firm, mapped and improved business management processes and governance practices in the South American business of a global agriculture player. • Working with another consulting company, helped develop strategic planning of a Brazilian player in the autocomponent services industry.
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Financial Planner For FamiliesIndependent Consultant Oct 2017 - PresentFlorianópolis Area, Brazil• Develop financial planning for families using CFP® standards• Give advice to families to help them achieve financial wellness
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La Business Unit General Manager - Chemical SolutionsDupont Aug 2010 - Apr 2015São Paulo Area, Brazil• Managed the Chemical Solutions business and its P&L in Latin America, with revenues above US$ 200 million and a team of nearly 60 individuals in sales, marketing, new business development, supply chain and other functional areas. Served mainly gold and silver mining, biofuels and disinfection industries, amongst others.• Developed strategic direction and redesigned organization and key processes• Led the business to double digit growth in both top and bottom lines• Report to the LA Chemicals and Fluoroproducts Vice president and the Global Chemical Solutions Senior Business Director -
La Strategic Planning And Business Manager - Chemicals And FluoroproductsDupont Jan 2010 - Jul 2010São Paulo E Região, Brasil• Led Strategic Planning and processes design and implementation within a recently merged business in Latin America with revenues above US$ 350 million• Headed growth programs and created innovation process for the merged business • Managed the Specialties Chemicals Business in LA, with US$ 12 million in revenues and a team of 4 people, and co-led its integration with Fluoropolymers business in LA
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La Business Manager - FluorochemicalsDupont Jan 2008 - Dec 2009São Paulo E Região, Brasil• Managed the Fluorochemicals business/P&L in Brazil and the Fluoro Specialties business/P&L in Latin America, with revenues of US$ 45 million and a team of 12 people. Served mainly automotive and appliances OEM's and refrigeration aftermarket• Conducted the business towards increases in both top and bottom lines through pricing, market share gains and restructuring of sales organization• Led complex project in Brazil involving redefinition of value propositions, route to market assessment and improvement, organizational redesign and new logistics set up. This project became a benchmark for the other countries within LA• Co-led the implementation of management processes in the Fluorochemicals business in LA that reinforced the health of the business and served as a reference for all business units within the company in LA
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Marketing And New Business Development Manager - Consulting SolutionsDupont May 2005 - Dec 2007São Paulo E Região, Brasil• Managed princing, market assessments and strategy development projects in Crop Protection, Advanced Fibers and Non-Wovens business units in South America. • Led projects involving new business development opportunities for the Bio-based Materials division in Latin America. Managed strategy development process, designed business plan and coordinated due diligences for DuPont Biofuels in LA;
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Commercial Planning ManagerC&A Modas Oct 2004 - Apr 2005São Paulo E Região, Brasil• Managed KPI`s and procurement planning of the “Young Man clothing” Department, with revenues of US$ 70 million in 2004• With a team of 2, defined and implemented distribution strategy of the “Young man clothing” collection to C&A`s 102 stores• Pioneered the implementation of commercial planning cells at the Buying departments of C&A in Brazil -
Products ManagerC&A Modas Jan 2004 - Sep 2004São Paulo E Região, Brasil• Managed product development, procurement, promotion and distribution of men`s sleep and underwear to C&A stores in Brazil. Responsible for revenues of US$ 16 million in 2004, reinforcing C&A`s lead in sleep and underwear retailing in Brazil• Achieved growth of 25% in gross margin through product development, price discrimination, competitive analysis and negotiations with players at different levels of the value chain
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New Business Development ManagerC&A Modas Feb 2003 - Dec 2003São Paulo E Região, Brasil• Carried on market and financial analysis of a new retail format for C&A in Brazil with initial revenue projection of US$ 35 million and advised on the go/no-go decision • Reporting directly to the President, monitored a major cost-cutting initiative that involved all functional areas and led to a 10% reduction in C&A`s expenses.
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Strategic Marketing ConsultantRohm And Haas Jul 2001 - Sep 2001London Area, United Kingdom• Conducted strategic and value-based assessment of the market segments within the Coatings Business in Europe and made recommendations to the Management• Developed a plan to improve the results from the distribution channels of the Coatings Business in Europe and Africa -
Marketing And Customer Care SupervisorAkzo Nobel Decorative Coatings Ltd Feb 1999 - Jun 2000São Paulo• Conceived and started implementation of the strategic marketing plan for Akzo's Colour Mixing products portfolio in Brazil (annual revenues + assets around US$ 10 million). • Managed a country-wide Technical Assistance and Customer Service team of 13 people • Created a new pricing strategy for Mixing machines and relocated them within the market through productivity appraisals, leading the colour mixing business to the break-even point, after consecutive periods of losses• Restructured the technical assistance department, reducing lead time of service in 30%• Implemented methodology to identify and solve technical problems in Akzo's Colour Mixing systems that had existed since 1993 in Brazil and abroad -
Sales ConsultantAkzo Nobel Decorative Coatings Ltd Oct 1995 - Jan 1999Rio De Janeiro• Generated 100% increase in sales to building firms and paint retailers through win-win relationships with customers • Enhanced the sale of Akzo`s paints at supermarkets in Rio de Janeiro, doubling the number of point of sales and achieving a 150% increase in revenues • Suggested various alternative actions in improvement programs. One of such contributions led to the creation of a new distribution channels structure in the company
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Commercial TraineeAkzo Nobel Decorative Coatings Ltd Mar 1995 - Sep 1995São Paulo E Região, Brasil• Visited key clients and recommended points of improvement to Sales Managers• Attended several training courses (e.g. Financial Mathematics, Negotiation, etc.)
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Procurement TraineeMesbla Nautica Feb 1994 - May 1994Rio De Janeiro E Região, Brasil• Imported motor boats from US and distributed them throughout Mesbla stores in Brazil
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Sales TraineeCia. Brasileira De Petroleo Ipiranga Jan 1993 - Dec 1993Rio De Janeiro E Região, Brasil• Sold lubricants to gas stations in Rio de Janeiro state via telephone• Reduced past due of customer base in Rio de Janeiro state by 50% through intense money collection work
Marcelo Dias Skills
Marcelo Dias Education Details
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Specialization -
Specialization -
General Management -
Catholic University Of Rio De Janeiro (Puc)Marketing -
Universidade Federal Do Rio De JaneiroEconomics
Frequently Asked Questions about Marcelo Dias
What company does Marcelo Dias work for?
Marcelo Dias works for Independent Consultant
What is Marcelo Dias's role at the current company?
Marcelo Dias's current role is Founder and Management, Strategy, Marketing and Sales and New Business Development consultant.
What is Marcelo Dias's email address?
Marcelo Dias's email address is ms****@****ail.com
What schools did Marcelo Dias attend?
Marcelo Dias attended Universidade Do Estado De Santa Catarina, Universidade Federal De Santa Catarina, London Business School, Catholic University Of Rio De Janeiro (Puc), Universidade Federal Do Rio De Janeiro.
What skills is Marcelo Dias known for?
Marcelo Dias has skills like International Business, B2b, Market Assessments, Cross Cultural Management, Negotiation, Strategic Planning, Strategy, Sales Management, Business Planning, P&l Management, New Business Development, Crisis Management.
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Marcelo Dias
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Marcelo Dias
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