Marcelo Dias Email & Phone Number

Santa Catarina, Brazil

Florianópolis Area, Brazil

• Developed strategic planning for a Latin American business segment of a global company located in Chile playing in the mining industry.• In partnership with another consulting firm, mapped and improved business management processes and governance practices in the South American business of a global agriculture player. • Working with another consulting company, helped develop strategic planning of a Brazilian player in the autocomponent services industry.

Florianópolis Area, Brazil

• Develop financial planning for families using CFP® standards• Give advice to families to help them achieve financial wellness

São Paulo Area, Brazil

• Managed the Chemical Solutions business and its P&L in Latin America, with revenues above US$ 200 million and a team of nearly 60 individuals in sales, marketing, new business development, supply chain and other functional areas. Served mainly gold and silver mining, biofuels and disinfection industries, amongst others.• Developed strategic direction and redesigned organization and key processes• Led the business to double digit growth in both top and bottom lines• Report to the LA Chemicals and Fluoroproducts Vice president and the Global Chemical Solutions Senior Business Director

São Paulo E Região, Brasil

• Led Strategic Planning and processes design and implementation within a recently merged business in Latin America with revenues above US$ 350 million• Headed growth programs and created innovation process for the merged business • Managed the Specialties Chemicals Business in LA, with US$ 12 million in revenues and a team of 4 people, and co-led its integration with Fluoropolymers business in LA

São Paulo E Região, Brasil

• Managed the Fluorochemicals business/P&L in Brazil and the Fluoro Specialties business/P&L in Latin America, with revenues of US$ 45 million and a team of 12 people. Served mainly automotive and appliances OEM's and refrigeration aftermarket• Conducted the business towards increases in both top and bottom lines through pricing, market share gains and restructuring of sales organization• Led complex project in Brazil involving redefinition of value propositions, route to market assessment and improvement, organizational redesign and new logistics set up. This project became a benchmark for the other countries within LA• Co-led the implementation of management processes in the Fluorochemicals business in LA that reinforced the health of the business and served as a reference for all business units within the company in LA

São Paulo E Região, Brasil

• Managed princing, market assessments and strategy development projects in Crop Protection, Advanced Fibers and Non-Wovens business units in South America. • Led projects involving new business development opportunities for the Bio-based Materials division in Latin America. Managed strategy development process, designed business plan and coordinated due diligences for DuPont Biofuels in LA;

São Paulo E Região, Brasil

• Managed KPI`s and procurement planning of the “Young Man clothing” Department, with revenues of US$ 70 million in 2004• With a team of 2, defined and implemented distribution strategy of the “Young man clothing” collection to C&A`s 102 stores• Pioneered the implementation of commercial planning cells at the Buying departments of C&A in Brazil

São Paulo E Região, Brasil

• Managed product development, procurement, promotion and distribution of men`s sleep and underwear to C&A stores in Brazil. Responsible for revenues of US$ 16 million in 2004, reinforcing C&A`s lead in sleep and underwear retailing in Brazil• Achieved growth of 25% in gross margin through product development, price discrimination, competitive analysis and negotiations with players at different levels of the value chain

São Paulo E Região, Brasil

• Carried on market and financial analysis of a new retail format for C&A in Brazil with initial revenue projection of US$ 35 million and advised on the go/no-go decision • Reporting directly to the President, monitored a major cost-cutting initiative that involved all functional areas and led to a 10% reduction in C&A`s expenses.

London Area, United Kingdom

• Conducted strategic and value-based assessment of the market segments within the Coatings Business in Europe and made recommendations to the Management• Developed a plan to improve the results from the distribution channels of the Coatings Business in Europe and Africa

São Paulo

• Conceived and started implementation of the strategic marketing plan for Akzo's Colour Mixing products portfolio in Brazil (annual revenues + assets around US$ 10 million). • Managed a country-wide Technical Assistance and Customer Service team of 13 people • Created a new pricing strategy for Mixing machines and relocated them within the market through productivity appraisals, leading the colour mixing business to the break-even point, after consecutive periods of losses• Restructured the technical assistance department, reducing lead time of service in 30%• Implemented methodology to identify and solve technical problems in Akzo's Colour Mixing systems that had existed since 1993 in Brazil and abroad

Rio De Janeiro

• Generated 100% increase in sales to building firms and paint retailers through win-win relationships with customers • Enhanced the sale of Akzo`s paints at supermarkets in Rio de Janeiro, doubling the number of point of sales and achieving a 150% increase in revenues • Suggested various alternative actions in improvement programs. One of such contributions led to the creation of a new distribution channels structure in the company

São Paulo E Região, Brasil

• Visited key clients and recommended points of improvement to Sales Managers• Attended several training courses (e.g. Financial Mathematics, Negotiation, etc.)

Rio De Janeiro E Região, Brasil

• Imported motor boats from US and distributed them throughout Mesbla stores in Brazil

Rio De Janeiro E Região, Brasil

• Sold lubricants to gas stations in Rio de Janeiro state via telephone• Reduced past due of customer base in Rio de Janeiro state by 50% through intense money collection work

Specialization, Knowledge Management, Specialization

Specialization, Media Economy, Specialization

Full Time Mba, General Management

Post-Graduate, Marketing

Planned the franchise of a Mexican bar in Rio de Janeiro as one of the tasks of the course. This study was commended in "O Globo" (biggest.

Bachelor Of Science - Bs, Economics