My focus in this role was to build revenue-driving SEO strategies for various enterprise clients, create innovative team-wide processes, and be a team mentor (Lead by Example Leader).Advanced Search and Digital Marketing Strategist• Established project KPIs for enterprise clients to measure customer engagement, leads, and sales.• Managing my team to develop search content strategies from custom audience research, in-depth keyword analysis, and competitor research using tools (like SEMrush, Moz Keyword Explorer, and Google AdWords).• Managing my team to build custom multi-funnel reports to track, measure, and improve digital marketing efforts and present them to clients.• Create detailed project plans and roadmaps for prospects and existing clients.• Managing all client communication with my team.Innovator• Tested, implemented, and launched SEO Division process improvements to deliver better results for my team.• Co-lead shaping Seer's first audience research process and methods for checking my team's proposals.• Enhanced Seer's SEO process by building a new optimization template that team members and clients could easily follow.Mentor & Instructor• Managing 5 departments in Digital Marketing by delegating tasks, reviewing work, and providing training.• Lead search marketing and content training sessions for clients' c-suite and marketing teams.• Trained my teams and interns on how to use digital search tools, communicate effectively with clients, and analyze clients' data to construct successful search campaigns.

As a Manager, my main focus was to drive growth for my clients and team.Clients:- Oversaw portfolio of 9 complex SEO client accounts- Portfolio included Seer's 2 largest enterprise SEO clients- Guided team to shape SEO/digital marketing strategies and tactical plans that hit or exceed KPIs- Led performance review and strategic marketing discussions focused on ROI- Oversaw client performance monitoring and analysisTeam:- Managed a team of 7 direct reports, which included SEO specialists & content writers- Collaborated with SEO divisional leadership to create team-wide process and tool improvements- Worked closely with team on their wins and areas for growth to achieve professional goals- Oversaw team members' workload and organized project placement and resource needs

- Build internal SEO strategy and processes as the first in-house SEO Coordinator- Ideate editorial strategy and commission content from freelance writers based on keyword research, strategy, and direction- Develop keyword strategy based on opportunity, projected traffic, and revenue.

- Manage SEO Campaigns: analysis, website updates, and reporting.- Complete SEO-related support tasks, including domain changes, geographical research, and answering relevant questions.- Worked as a support analyst for large strategic SEO campaigns

• Participated in extensive cross-sectional training sessions in SEO, PPC, and Analytics• Managed the process for building, researching, and designing a content asset• Implemented detailed keyword research reports for a variety of clients• Created an Instagram marketing plan for Seer that significantly increased its following• Edited and wrote several industry-related blog posts• Effectively crafted outreach messages to pitch client assets• Conducted Google Analytics reports to measure defined marketing client goals