Providing support, guidance, and thought partnership to remarkable entrepreneurs and teams as part of PGF's Strategic Acceleration Team. My work at PGF primarily focuses on growth, marketing, and product management.

Working to help organizations maximize & measure the return on their most important investment: their people. Trove will help organizations and their people thrive together, reaching new heights of business success.

* Instructor for HSERV590: Project Management at the UW School of Public Health* Mentor to students in the MS in Entrepreneurship and Women in Entrepreneurship programs at the Foster School of Business

Acacia Growth & Impact Consulting is a product management and marketing consultancy that delivers compelling, tangible impact to our clients and their customers. Our team of expert product strategists and marketers works with a diverse set of clients, including start-ups, venture capital and private equity firms, publicly traded companies, and non-profits. We possess hands-on operating experience at successful, high-growth organizations, enabling us to excel at both strategy and execution. Areas of expertise include: -- Product management -- Digital marketing -- Growth, retention, and engagement -- Loyalty programs -- Strategic planning -- Organizational strategy and hiring -- Interim product and marketing leadership

Building and bringing to market B2B and B2C SaaS and marketplace products.

* Developed and implemented product and marketing roadmaps, driving 75% YoY growth via improvements to pricing and packaging, user onboarding, core product features and functionality, and marketing optimization* Built high performing digital team, including marketers, product managers, user researchers, and UX designers* Established business & communication rhythms with investors, board members, and internal stakeholders

* Built and led team product management department dedicated to growth and user experience, dramatically improving UI/UX across web, mobile web, and apps, driving XX% YoY revenue growth* Developed strategic roadmap for product investments via analyzing data, conducting competitive and user-centered research, and partnering with internal stakeholders to generate insights * Delivered quarterly updates on strategic plan and business performance to internal and external stakeholders, including executive team and investors* Partnered with engineering & UX to implement improved resourcing, prioritization, and sprint planning processes * Represented company at recurring customer live stream events open to >200k users

* Built and led team of 13 marketers with $xM budget for user acquisition, retention, and engagement via brand, performance, and lifecycle marketing, driving >100% YoY growth and reducing CAC by 50%.* Conceptualized, scaled, and led organization's first Product Operations team, responsible for growth hacking and running tests requiring no or low engineering support to inform product management roadmap.* Developed and managed relationships with strategic partners and stakeholders to improve user value proposition and drive organizational growth.* First and only management-level employee to win the Dog Gone Award, awarded bi-annually to the person most exemplifying Rover’s “focus on impact” and “relentless pursuit of inspiring outcomes” core values.

* Built new team of seven marketers and operators responsible for driving pet sitter retention and engagement* Partnered with data science to develop and implement metrics to evaluate supply (pet sitter) health and drive accountability for business outcomes across the organization* Conceptualized and executed beta pet sitter loyalty program, which scaled based on those learnings* Wrote master creative briefs to ensure design and messaging consistency across business units.

* Spearheaded personalization in Starbucks app, including personalized offers & recommendations, enabling extension of 1:1 marketing to 4M additional loyalty members and driving $24M+ incremental revenue* Managed multichannel personalization capabilities innovation, including as business product owner of proprietary personalization engine, which increased incremental revenue by 100% versus legacy system* Collaborated with internal & external stakeholders on substantial enhancements to personalization capabilities and UI/UX, including business requirements development & prioritization, user acceptance criteria & testing, and GTM* Represented business in personalization-related RFPs and pilots for core and international markets, including machine learning, loyalty, and campaign management vendors* Grew existing financial products marketing program from $40M to $80M+ by partnering with vendors on new products, network/channel expansion, and data exchange to unlock new audiences & improved targeting* Developed relationships with American Express, Chase, and Discover, and built operational and strategic blueprints for driving $50M incremental revenue annually through targeted credit card linked offers* Mentored PMs and marketing managers on business strategic planning, technical & operational processes, and career development

* Managed Starbucks Rewards offer calendar and $70M P&L, including segmentation, targeting, and offer strategy for 12M+ active SR members, leading to 20% annual growth in incremental revenue* Spearheaded expansion of personalized marketing program from one to multiple weekly offers, driving $500k additional incremental revenue on a weekly basis* Developed offer incentive conversion approach to support Starbucks’ transition from transaction- to spend-based loyalty program, resulting in +10% return on discount spend and +15% customer engagement* Grew financial products marketing program from $14M to $40M in one year through offer testing and optimization, audience and channel expansion, and product innovation* Built custom tools to streamline forecasting and reporting for business, finance, and analytics teams* Developed and institutionalized relationship with marketing organization, enabling integration of strategies and calendars, as well as formalized loyalty support of brand marketing initiatives

• Managed $40 million business of company’s top strategic category, including improving COGS by more than 150 basis points on quarterly basis and growing direct revenue by 73% year-over-year• Developed strategic category plans, including pricing initiative that contributed to 88% revenue growth in one quarter with minimal impact on landed margin, as well as vendor-level plans to grow key partnerships* Spearheaded category analytics and reporting for senior leadership, including financial performance, vendor results, promotional efficacy, progress toward strategic objectives, and analysis of growth opportunities* Organized initiatives of multiple functional teams, including merchandising, buying, marketing, and inventory planning, to ensure cross-functional alignment and progress on category initiatives* Engaged in regular negotiations with vendors, resulting in significant product cost reductions and mutually lucrative marketing programs to foster top-line growth for both parties* Mentored and collaboratively composed professional development plans for three direct reports, all of whom were among less than 5% of employees at their level promoted during 12-month cycle* Received maximum performance-based award, given to less than 5% of employees

* Managed project to sell-in secondary brand to major wholesale club in 8 countries, including logistics, marketing, and merchandising requirements, resulting in $6 million in incremental revenue* Led product strategy, business planning, and licensee vetting for category expansion outside of footwear* Spearheaded analysis of real estate and demographic data to inform brick & mortar growth strategy

Conducted research and statistical analyses for project aimed at improving supply chain competitiveness and labor standards in global footwear and apparel manufacturing. Master’s thesis analyzed Haiti’s apparel manufacturing industry, including mechanisms to improve economic competitiveness and labor conditions.

* Evaluated market conditions in critical high-growth market, including competitive landscape, customer analysis, and demand forecasts; recommendations were incorporated into country strategic plan* Conducted deep-dive research and analysis on challenges for growing market share in India and identified business development opportunities, leading company to modify marketing strategy and sales forecasts* Developed dynamic tools to enhance organizational understanding of technical capabilities by country and to enable teams to account for cross-functional strategic considerations in international sourcing decisions

* Spearheaded comparables analysis of financial statements and license contracts, including overseeing three analysts, to determine appropriate transfer pricing rates for major medical device manufacturer client* Analyzed Consumer Price Index data to determine inflation rates for calculating damages in high-profile litigation case; exhibits and sensitivity analyses were used to depose opposing economic expert* Authored literature review on organizational safety culture for multinational oil and gas company client

* Partnered with Ministries of Health in eastern and southern Africa on national healthcare education, delivery, and infrastructure development; resulted in professional capacity-building of 2,000+ health sector employees* Managed cross-functional task force supporting organization’s work in key technical areas, including production of white papers to facilitate organizational alignment across geographies* Oversaw marketing and global expansion of international e-learning program; outcomes included twofold increase in demand for core program and development and launch of derivative program * Trained and provided ongoing mentorship to 6 local and 15 Ministry of Health staff in Tanzania and Namibia

Kitumusote is a grass-roots, non-government organization and registered NGO that benefits the Maasai people of Tanzania. Its sole aim is to provide education combined with appropriate, culturally sensitive research, initiatives and activities that act to relieve ignorance and poverty of the Maasai by combining indigenous/traditional knowledge with modern knowledge and skills to implement locally sustainable community based projects.* Developed marketing strategy for cultural tourism program, resulting in twofold revenue growth

The Borgen Project believes that leaders of the most powerful nation on earth should be doing more to address global poverty. We’re the innovative, national campaign that is working to make poverty a focus of U.S. foreign policy.

Intern at Department of Justice, Office of Justice Programs, Office for Civil Rights