I help companies grow combining customer acquisition, retention and monetisation strategies.Companies worked with include enterprises like Apple, HSBC, Velux, eBay and scale-ups like Faceit, Quiqup and Tide.

In a post-lockdown year we increased customer acquisition volume by 20% and decreased CAC by 20%. Improved retention by 15%: I managed testing roadmap across marketing, web design and sales. Marketing strategy: I delivered a marketing strategy in line with economic forecasts and overall business priorities. Allocated resources across performance and brand and deliver an integrated, consumer centric marketing program. Delivered yearly acquisition forecasts. Team management: align, inspire, empower and coach a team to own their respective areas of work and strive to constantly improve performance. Collaboration: ongoing communication and collaboration with the Product, Sales and senior management to define quarterly OKRs and product strategy.Analytics and KPIs: work with the analytics team to establish KPIs and reporting structure. Implementing best practices including cohorted metrics and predictive analytics to improve decision making across the company. Testing and experimentation: I built a testing culture within the company. Run a conversion rate optimisation work stream for constant testing on top of funnel pages. Run workshops to frame the strategic opportunities for improving customer experience and collaborate with the Product and Sales to deploy larger scale tests. Positioning: run qualitative and quantitative research to gain insight on our customers to understand the JTBD. Run tests to fine tune messaging. Content: plan and orchestrate content strategy to support marketing goals, PR, and increase customer's engagement.New products: deliver GTM plan and forecasts. Coordinate new campaigns.

Consulting on Growth for start-ups and enterprisesClients range from enterprises like HSBC, Ebay and Velux, to scale-ups like Faceit, Quiqup and Tide.I advise my clients on Growth initiatives on a tactical and strategic level. From setting up a strong performance marketing capability, to designing a platform strategy, from a content marketing plan to delivering a whole go-to market strategy. I join a strong bottom up data driven approach with solid top down strategic thinking for B2C companies, with a focus on platform design.

TreasureHouse was a marketplace for pre-loved kids clothes.It was my idea based on similar ventures being successful in the UK and Italian market. I joined the business as co-founder 9 months after its inception. By June 2018 the company was averaging 30 orders a month: in November 2018 we had 1,050 orders.This was achieved by reviewing positioning, design, (from ads to packaging), pricing, product strategy and distribution.

Scaled annual budget from $25mils to $100mils- whilst keeping profitability consistent.Global ops management across three continents. Overviewing media, creative and data science.AdTech and MarTech due diligence.CRO across landing pages and product.

Managing a team of developers working in agilePlan and execute marketing campaignsProject Manage the development of a new mobile appMarket research for NPD and optimisation

Set up and manage the department, up to 11 peopleOverview execution and strategy across a client portfolio (Google, eBay, Expedia, Confused.com, Betfair, Moonfruit, eHarmony and Ancestry)New business developmentTechnology research and selection

Consulting Project for Apple Pan-European performance marketingStrategy + Execution

Consult Lastminute.com on Search Marketing and E-commerce strategies across EuropeAdvise on reporting, KPIs, ad-technology, CRO and operations.Lead a team of three

During my stay at Quantum I managed two juniors which I hired and trained. I was responsible for the Search campaigns of numerous high profile clients including: Thomas Cook, Waitrose, Invesco, Setanta, TK Maxx, Westfield, Tiscali and Haven. My major achievement in PPC has been the development of a new semi automated approach to bid management for Thomas Cook. This piece of work was awarded the Best use of Search award by the Internet Marketing Association in 2007.My major contribution to the agency was the set up of a new service that focused on improving on site conversion for our clients. As part of this I led BLM Quantum to its first web development project.

I managed a number of PPC campaigns worth in total £1.5 mils. and managed the relationship with the respective clients