Mike Saxon Email and Phone Number

Manage production of PPE, Military garments and accessories, and commercial contract manufacturing at our apparel factory in Brooklyn Army Terminal.

A short-term consulting opportunity turned into a full-time role transforming a small embroidery and embellishment shop in NYC’s Garment Center into a high-growth apparel manufacturing center with multiple locations, including an 80,000 sq. ft. state-of-the-art factory in the Brooklyn Army Terminal.• Executed federal PPE contract worth $56MM• Secured and executed commercial apparel manufacturing contracts worth $5MM+ • Secured federal contract to make dress shirts for the US Marine Corp worth $15MM• Improved profit margins by 50% by instituting Zoho CRM system with management dashboards• Streamlined production operations to reduce production lead times by 25%

Work with NPD's top manufacturer and retailer clients to find insights that will lead to efficient growth. Leverage point-of-sale and panel-based datasets, SaaS tools, and creative analytic approaches to optimize pricing, assortment, marketing mix, and messaging that resonate with consumers. Sales Success • Founding member of team that drove analytic sales ~4x over 5 years to $20MM • Personally drove 30%+ growth YoY in sales to softlines manufacturers, and retailer clients • Quantified client ROI in every engagement. Generally identified $50MM-$100MM+ in revenue • Deep practical knowledge of retailer POS database creation, usage, and caveats• Designed solutions to integrate 3rd party transaction data with retailer demand planning and forecasting systems• Created prototype for price permission product, quantifying retailer pricing advantages relative to their competitors

Developed, launched, and commercialized the first 4 platform (TV, Mobile, Social and Online) single source cross media passive measurement panel. Worked with research partners to license our technology and platform and advertising technology firms to make our data accessible to advertisers and agencies.• Collaborated with sales team to develop SaaS product set that generated $4MM in Year 1 of commercialization; $7MM in Year 2 • Developed and deployed ad effectiveness methodology for passive TV, Mobile, and online measurement, leading to $2.7MM in incremental revenues• Led team that delivered groundbreaking research to clients such as Google, Intel, Samsung, and P&G, typically improving ad effectiveness by 15%+ and driving revenue gains of $10MM+ per engagement

Managed $16MM custom research business focused on large tech and telecom clients. Worked with business and technical teams to develop groundbreaking new research products.

Managed custom research business focused on large tech and telecom clients. Developed TNS Digital Suite, a groundbreaking online advertising effectiveness product

Led research team for wireless clients.

Global head of product management and development for Nielsen's media measurement products, including NetView, Homescan Online, @Plan, AdRelevance, WebRF, and LemonAd.

Roles of increasing responsibility in Analytics and Client Services