Michael Baum

Michael Baum Email and Phone Number

Baum CX - Experience Assessments and AI Strategy @ Asheville, NC, US
Asheville, NC, US
Michael Baum's Location
San Francisco Bay Area, United States, United States
Michael Baum's Contact Details

Michael Baum personal email

About Michael Baum

I bring deep expertise in leveraging AI & VoC research to design digital & human experiences & product strategies that deliver significant business growth and customer loyalty. My superpower is my ability to uncover the key(s) to success and to align senior leadership and stakeholders so the transformation can be done quickly and effectively. Cloud Migration & Change Management: For a technology companiy, I led the team which assessed,designed and deployed simplified experience transformations and change management for E2E interactions delivering a double-digit increase in portfolio expansion and retained revenue. Voice of Customer based digital product development: For another tech company, I led the gathering of voice of customer and partners that informed changes to existing products which increased custmer satisfaction and renewals. The research also uncovered new product opportunties. I led the team which designed and launched the new products which exceeded sales targets.Experiential Service Design that delivers "easy" and growth: For a Fortune 50 Retailer, I led the assessment of the current state omni-channel experience that resulted in a re-design of both the customer and employee experiences, delivering increases in customer repeat sales (loyalty). and increases in employee satisfaction and decreases in store operating costs. Channel and Customer Relationship Management - for a manufacturing company, I helped lead the cross-functional team which designed the digital subscription program which increased renewals and ARR from customers and partners.Data-driven transformation: For a Private Equity company and global manufacturer, I directed the assessment and recommended changes to the operating models & migration to the cloud. I developed the business cases to document the ROI of the recommended digital & support transformations. which persuaded leadership to make the recommeded investments. Customer loyalty program: For a NAM big box retailer, I led the design & development of a program that increased share of wallet, retention and was recognized as "best in class" by a leading online publication.Effective business management: As a leader of a business unit, I delivered a CAGR of 36% over 3 years.Let's connect so we can discuss your most pressing business challenges, issues or a needed solution. Specialties: Employee/Customer/Partner Experience ManagementProduct Lifecycle ManagementDigital TransformationResearching Customer/Partner Insights & Success Subscriber /Member loyaltyExperience Design

Michael Baum's Current Company Details
BaumCX

Baumcx

Baum CX - Experience Assessments and AI Strategy
Asheville, NC, US
Michael Baum Work Experience Details
  • Baumcx
    Baum Cx - Experience Assessments And Ai Strategy
    Baumcx
    Asheville, Nc, Us
  • Baumcx
    Baum Cx - Experience Assessments & Digital Innovation
    Baumcx Jan 2023 - Present
    Help companies grow by improving experiences for customers, employees and partners and leading digital innovation .Solution Lead, Reality Labs (via Ascendion Contracting) Digital Experience - Leverage Gen AI and primary research to assess and benchmark current experiences, digital practices and maturity to deliver results quickly.Roadmap Development - Leverage insights from VoC research to develop AI and other digital-enabled capability requirements and technology and prioritize work that will generate the most significant increases.Lead the team to design and align the roadmap with stakeholders in order to achieve the greatest results across the enterprise.Sales Discovery - Facilitate workshops to identify opportunities for experience improvement and to help vendors find targeted opportunities.Revenue Enablement - Direct the assessment to ensure consistent messaging, personalization, pricing and recognition across the Discovery>Engagement>Purchase>Post-purchase journey.
  • Accenture Song
    Sr Customer Strategy Executive
    Accenture Song May 2021 - Dec 2022
    New York, Us
    Work with senior client leaders to assess, design and implement customer/partner digital experiences improvements that generated increases in customer satisfaction, product renewals and reduced costs to serve. Successfully extended engagements and closed new business aligning services to client growth objectives. Served clients in Insurance, Tech and Manufacturing
  • Vmware
    Director, Customer Experience Transformation
    Vmware Oct 2018 - May 2021
    Palo Alto, Ca, Us
    Aligned senior leadership with change management plans to be more customer and partner-centric, improving retention, portfolio expansion and reducing costs. Recruited and directed team responsble for engaging with senior process owners and product owners to lead digital experience improvments that improved customer, partner and employee satisfaction.
  • Wl Gore & Associates & Wells Fargo
    Contract Customer Experience Leader
    Wl Gore & Associates & Wells Fargo Aug 2017 - Sep 2018
    • Led to the development of a new price quotation system which improved the ability to deliver quotes to customers by 250% and Increased customer satisfaction scores by over 20%.• Assessed and designed improvements to customer interactions and business processes that delivered consistent best-in-class authenticated experiences across the enterprise.• Identified and developed on-going metrics to enabled business owners to consistently deliver CX goals and business success.
  • Cisco
    Customer Experience Practice Advisor
    Cisco Apr 2016 - Jun 2017
    San Jose, Ca, Us
    Led Fortune 500 client business leaders to grow business by becoming more digitally agile. Assessed, designed and led implementations of new digital experiences that increase customer engagement and decrease costs to serve.Closed multi-million dollars of new business in implementing Contact Center, Wireless and IoT technologiesEngagements in Retail, Financial Services, Healthcare, Travel and Consumer Goods
  • Sparks Grove, A Division Of North Highland
    Director And Practice Leader
    Sparks Grove, A Division Of North Highland Jun 2014 - Feb 2016
    Atlanta, Ga, Us
    Led the teams which delivered business growth through Customer Experience and Digital Innovation transformations. Closed new business by partnering with senior client leaders to understand business goals and deliver engagements which clearly led to achieving those goals. Directed the assessment, design and implementation of new customer and employee experiences which increased customer sales and loyalty.Worked with clients in Retail, Financial Services and Hospitality.
  • Brightstone, Inc.
    Principal Consultant
    Brightstone, Inc. Nov 2002 - Jun 2014
    A digital experience CRM and customer loyalty strategy consultancy providing services in these industries:Financial Services, Hosptiality, Manufacturing, Retail, Technolgy Accomplishments:Retail Loyalty Program selected as "Best of Retail" by Kiplinger's Online.Increased repeat sales by 20% year over year.Decreased customer churn by 35%
  • University Of St. Thomas/St Catherine University/ Montreat College/Ab Technical College
    Adjunct Faculty/Lecturer
    University Of St. Thomas/St Catherine University/ Montreat College/Ab Technical College Jan 2001 - May 2011
    St. Paul, Minnesota, Us
    Developed and taught curriculum on Customer Relationship Management in the Executive MBA program.Developed and taught curriculum on Buyer Behavior and Marketing Research

Michael Baum Skills

Crm Strategy Segmentation Market Research Analytics Marketing Strategy Database Marketing Customer Acquisition Interactive Marketing Loyalty Marketing Loyalty Programs E Commerce Brand Loyalty Start Ups Marketing Customer Retention Integrated Marketing Leadership B2b Sales Digital Marketing Social Media Strategic Partnerships Relationship Marketing Product Development Direct Sales Consulting Email Marketing New Business Development Direct Mail Product Launch Program Management Product Management Online Advertising Online Marketing Multi Channel Marketing Marketing Communications Lead Generation Marketing Roi B2c Selling P&l Management Marketing Management Business To Business Customer Engagement Romi Marketing Research Direct Marketing Omni Channel Crm Customer Experience Transformation

Michael Baum Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Analytics And Artificial Intelligence
  • Columbia University
    Columbia University
    Digital Marketing
  • University Of St. Thomas - Opus College Of Business
    University Of St. Thomas - Opus College Of Business
    General
  • San Francisco State University
    San Francisco State University
    Communications

Frequently Asked Questions about Michael Baum

What company does Michael Baum work for?

Michael Baum works for Baumcx

What is Michael Baum's role at the current company?

Michael Baum's current role is Baum CX - Experience Assessments and AI Strategy.

What is Michael Baum's email address?

Michael Baum's email address is mi****@****ail.com

What schools did Michael Baum attend?

Michael Baum attended Northwestern University - Kellogg School Of Management, Columbia University, University Of St. Thomas - Opus College Of Business, San Francisco State University.

What skills is Michael Baum known for?

Michael Baum has skills like Crm, Strategy, Segmentation, Market Research, Analytics, Marketing Strategy, Database Marketing, Customer Acquisition, Interactive Marketing, Loyalty Marketing, Loyalty Programs, E Commerce.

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