Dr. Mark Fish is a marketing professor and management consultant specializing in revenue and growth strategies: helping firms increase customer yield, target new segments, access new markets, and commercialize innovations. He is passionate about identifying practical marketing solutions and supporting management teams in initiative implementation to quickly deliver tangible results.Mark received a Ph.D. in Marketing from Texas Tech University and previously held positions with Ohio University, McMurry University and Oxford Brookes University. His research and teaching interests include marketing strategy, relationship marketing, selling and sales management. While at Ohio University, Mark developed and delivered a training module which enabled students to win the U.S. National Collegiate Sales Competition.Mark is the father of 3 children; served on the board of Texas Ballet Theater; enjoys fly fishing, golf, and clay pigeon shooting (twice competing in the FITASC World Championships).