Blen Berhanu Email & Phone Number

Los Angeles, CA

• Overall event execution oversight for premier beer and liquor clients' sampling program, including staffing, inventory, planning, sourcing and reporting
• Responsible for relationship management across key stakeholders to ensure seamless strategic planning, budget forecasting, training and development of marketing activities
• Hire, train, develop and lead up to 6 Field Managers to elevate employee engagement and performance
• Ensure agency operations and legal compliance are being following across the region
• Provide key insights from market execution and develop into national recommendations
• Elevate best practices from each market towards national implementation

Greater Los Angeles Area

• Led, coach and develop a team of Sales Associates across multiple store locations
• Maintained staffing levels by supporting recruiting and training efforts
• Ensured excellence across all assigned stores
• Analyzed performance data to overcome challenges and capitalize on opportunityAchievements:
• Increased team sales performance by 60%
• Increased team personnel by 56%

Greater Los Angeles Area

• Responsible for managing all programming aspects of studio activation, including daily operations programming events and special promotions for a leading strategic marketing and communications firm that specializes in.
• Managed all inventory shipments, cataloging, reconciliation and distribution
• Oversaw the overall production process, including staffing, training, equipment maintenance ensuring each program event and activation guidelines and goals are met and content is aligned with client expectations
• Communicated directly with program team on execution and process effectively answering/asking, questions, planning and developing detailed ROS, coordinating vendors and securing supplies
• Participated in vendor, program leadership and Director calls/meetings to provide insights, updates and ideas
• Collaborated and troubleshot with Business Operations, inter-departmental teams and other internal stakeholders on ongoing process optimization initiatives with regarding the studio operation process

Greater Los Angeles Area

• Assisted in strategically launching wireless plans into retail stores. Engrossed in operations of wireless communications industry and structure; Responsible for reporting field data and providing feedback to Tracfone.
• Hired, oversaw and coached the daily activities of 12 full-time employees who are tasked to strengthen key relationships on behalf of Tracfone and increase sales in wireless retail stores throughout their respective.
• Led conference calls, conducted audits, created meeting agendas, and followed-through on client requests to provide feedback on brand successes and failures in order to expand the reach of the Mosaic program and.
• Responsible for leading strategy and team planning sessions, improving communication and strengthening relationship between agency and client.
• Responded to client requests on the fly - work with client and account team to ensure that executions run flawlessly and exceed expectations.

West Coast & Southwest

• Coordinated more than 75 staff members in major West coast and South West cities to properly manage and successfully maximize the effectiveness of Fortune 500 client's B2C direct marketing promotional campaigns
• Oversaw the proper implementation of marketing plans as well as sales and distribution processes conducted by market managers to ensure optimum performance and timely attainment of established program goals
• Worked closely with corporate program teams to thoroughly analyze logistical aspects of innovative strategic marketing plans and adjusted implementation when appropriate to enhance brand value and sales
• Recruited talented Market Managers by examining applicant qualifications, interviewing prospective employees and selecting the most skilled candidate for the position
• Mentored/coached Market Managers; Developed and facilitated national Market Manager training programs to promote personal/professional development
• Conducted regular business travels to ensure proper onsite execution of strategic plans, maximum cost-effectiveness and attainment of objectives

Greater Los Angeles Area

• Oversaw the successful execution of a nationwide, fully-integrated music and marketing campaign event, Marlboro Nightlife Program, in Los Angeles / Orange County for client Fortune 200 – one of the top 3 markets each.
• Recruited, trained and coordinated 3 team of 6 full time Managers and over 30 skilled part time staff in execution of the events
• Arranged and participated in contracting meetings with businesses, successfully promoting the brand, product and scheduled events to more than 70 venues
• Developed and oversaw the implementation of marketing plans on a weekly and monthly basis
• Organized and scheduled all events while taking into account available budget and resources, weekly KPI analysis, current market trends and performance / projection data for upcoming weeks

Greater Los Angeles Area

• Worked diligently on the Marlboro Nightlife Program to promote product brand and related events
• Interviewed, hired and properly trained qualified part time personnel
• Developed staff working schedules according to event needs as well as employee skill set
• Arranged for staff transportation and supervised operations to ensure high-quality performance
• Prepared and maintained records of event recaps, staff timesheets, program assets and inventory

Master Of Business Administration - Mba, Sustainability & Disruptive Technology

Digital / Social Media Marketing, Certification

Bachelor Of Arts - Ba, Liberal Arts And Humanities