Working Student | Performance Marketing
Current
Jul 2024 - Present
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Bushra Mughal Email & Phone Number
Working Student | Performance Marketing
at
it's my data
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Working Student | Performance Marketing
Location
Ilmenau, Thuringia, Germany
Company size
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Bushra Mughal is listed as Working Student | Performance Marketing at it's my data, a with 6 employees, based in Ilmenau, Thuringia, Germany. AeroLeads shows a matched LinkedIn profile for Bushra Mughal.
Bushra Mughal previously worked as Assist Manager Performance Marketing at Tapmad Tv and Digital Marketing Executive at Tapmad Tv. Bushra Mughal holds Ms International Business Economics from Technische Universität Ilmenau.
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Profile bio
About Bushra Mughal
I am enrolled in a Master's program in International Business Economics at TU Ilmenau. My expertise includes a deep understanding of data analytics, enabling me to interpret and analyze data reports to optimize campaigns for maximum effectiveness. I am currently seeking a working student position as a performance marketer where I can leverage my skills in planning, developing, and executing digital campaigns. As a seasoned performance marketer with over five years of experience, I specialize in BTL, brand activations, social media management, and affiliate marketing.
Current workplace
Bushra Mughal's current company
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It'S My Data
7 roles
Bushra Mughal work experience
A career timeline built from the work history available for this profile.
Assist Manager Performance Marketing
Drive the development, partner management, recruitment, and affiliate network relationships of the Pakistan geo-based affiliate program.Testing all campaign and postback functionality with the QA team.Analyzing and blocking problematic traffic sources.Report and analyze KPIs across campaign performance to identify trends, and find meaningful insights.Responsible for analyzing daily telco reports and raising issues (if any)Responsible for the confirmation of the monthly payout report to affiliates:Integrate new CPA campaigns, test them, and set the throttle on Tag Manager to limit the CPA and monthly spending.Forecast, review, and keep track of marketing spending.Manage the changes in the ongoing campaigns. Responsible for weekly and monthly reports to affiliates Achievements: Scaled wallet acquisitions led to a 6% increase in the last 20 days. To keep the revenue stable in a month, Direct Carrier Billing acquisitions are sustained at 11000 additions a day.
Jan 2021 - Oct 2023
Digital Marketing Executive
Strategized and planned social media monthly content calendar.Scheduled timely posts on all channels through Later.Handled the graphic design team and made sure to meet deadlines.Analyzed the company's social media overall performance and promotional activities on Facebook, Twitter, and Instagram.Worked as a brand custodian, liaising with the agency and assessing monthly stats.Responsible for community management and PR activities for social mediaWorked on Webengage and Clevertap for Mobile Marketing, such as making pop-ups, notifications, and SMS to retain the current user base and learn real-time analytics.Achievements: Handled Coke Fest 2020 social media execution on all platforms. Handled PSL V social media execution on all platform
Oct 2019 - Dec 2020
Mckinsey’S Forward Program
Jun 2022 - Dec 2022
Account Executive
Maintained and operated GSK - pharmaceutical company as aclient in agencyPlanned and proposed three conceptual themes for their annualreport 2019Planned Mall activation for paradontax toothpaste
Aug 2018 - Jan 2019
Strategy Planning Executive
planned and strategized School Campaign for Bachaa Party - retailMall for kids. To increase the footfall of the newly launched MallPlanned and strategized Gaming Arena for Babyshop - AK Galleriabrand. To entertain the special kids on KDSP CarnivalPlanned and strategized Shop Rifits program for PMI - tobaccocompany. To increase the visibility of the brand in the geographicallysegmented areaPlanned and strategized annual compiled sales video for EngroFert. To showcase their annual turnover over the defined periodabroadClientele Engro Fert, Philip Morris International, ICI, Alkaram (Babyshop),Bachaa Party and many others.
Jul 2017 - Aug 2018
Client Servicing Executive
Union International
Key Responsibilities: Build long-term relationships with clientsInvestigated and determined client requirements towards thepetroleum rates Planned and implement long term strategies on discountedquotation on petroleum stocks for the clientsMaintained healthy relationship with the current and newpartnersProposed suitable quotation as per the fluctuation in petrol ratesClientele Artistic Milliners, National foods, Hotel Mehran, Shieldcorporation, Tata textile and many others
Jan 2016 - Jan 2017
3 education records
Bushra Mughal education
Ms International Business Economics
Bachelor Of Business Administration (Bba), Marketing
Computer Science, A
Guslistan Shah Aboul Latif G.S.S
FAQ
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What company does Bushra Mughal work for?
Bushra Mughal works for it's my data.
What is Bushra Mughal's role at it's my data?
Bushra Mughal is listed as Working Student | Performance Marketing at it's my data.
Where is Bushra Mughal based?
Bushra Mughal is based in Ilmenau, Thuringia, Germany while working with it's my data.
What companies has Bushra Mughal worked for?
Bushra Mughal has worked for It'S My Data, Tapmad Tv, Mckinsey & Company, N-Tyce & Ntyce Intellect ( Pak)., and Brainstorm (What We Think We Become).
How can I contact Bushra Mughal?
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What schools did Bushra Mughal attend?
Bushra Mughal holds Ms International Business Economics from Technische Universität Ilmenau.
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