Marcelo Sanchez Casazza Email & Phone Number

Responsable del desarrollo de propuestas comerciales, tanto para clientes actuales y futuros, a través de licitaciones, requerimientos spot, y nuevas solicitudes, para el aumento tanto del market share como del share of wallet

Estacion Central

Responsible for the Creation, Design and Implementation of Commercial Market Intelligence Strategies, to achieve commercial sales goals, achieve differentiation from the competition, promote customer loyalty and continuously improve customer satisfaction of Luxury Automobile, Mercedes-Benz.In charge of the realization of Reports and Market Studies, in order to support strategic and Marketing decisions

Estacion Central

Responsible for the Development of Customer Management Tools, Business Intelligence, Market Prospecting, Databases for the exploitation of Prospects.National Training of Management Tools, and remote support for Users, and sending management reportsManagement of Commercial and Customer Management IndicatorsKey User SAP / CRM Project.Goals• Establishment of Methodologies for the Use of Management Tools, improving Customer Accounting, and improving their data quality.•… Show more Responsible for the Development of Customer Management Tools, Business Intelligence, Market Prospecting, Databases for the exploitation of Prospects.National Training of Management Tools, and remote support for Users, and sending management reportsManagement of Commercial and Customer Management IndicatorsKey User SAP / CRM Project.Goals• Establishment of Methodologies for the Use of Management Tools, improving Customer Accounting, and improving their data quality.• Development of improvements to existing systems, in order to improve the management of client portfolios, with the result of increased sales• As an expert user in Customer Management Tools, work begins as a Key User for the SAP / CRM Project, due to the management and knowledge of the uses of Customer Management Tools Participation in SAP CRM implementation, SAP Training CRM to users within Chile.• Exploitation of Prospectus Databases, non-Kaufmann clients, in order to increase the list of clients, prospecting sales according to the size of the Database achieved.• Participation in the development of campaigns, for the different Business lines, suggesting means, market, place Show less

In charge of Business Development, of Santiago Branch Office, whose headquarters is located in Viña del Mar, strengthening the areas of marketing, sales, customer relationships and after sales.Achievements:• Establishment of the Santiago Branch Office, increasing the capacity of new business through marketing and sales strategies, customer relations, and recruitment of qualified staff for the development of commercial projects.• Sales and Commissioning of projects in the… Show more In charge of Business Development, of Santiago Branch Office, whose headquarters is located in Viña del Mar, strengthening the areas of marketing, sales, customer relationships and after sales.Achievements:• Establishment of the Santiago Branch Office, increasing the capacity of new business through marketing and sales strategies, customer relations, and recruitment of qualified staff for the development of commercial projects.• Sales and Commissioning of projects in the metropolitan area of more than USD 1.200,000 in the period September 2010 to March 2012 Show less

Sales and Marketing Manager of Maintenance Services Hardware and Software for IBM Business Partners, to empower them through the joint development of marketing activities, training, and most of the sale of services for customers and other distribution channels in order to add value to the solutions of these channels to their customers.

In charge of developing marketing strategies, sales, distribution channels and positioning of Oracle, through Ingram Micro Chile, Value Added Distributor of the brand in Chile, enabling its expansion into new end customers, increasing market share Oracle within the IT market in Chile, and achieving an excellent relationship with Oracle Chile.Achievements• Increased distribution channels of Oracle in Chile, opening new resellers to market with their development through training… Show more In charge of developing marketing strategies, sales, distribution channels and positioning of Oracle, through Ingram Micro Chile, Value Added Distributor of the brand in Chile, enabling its expansion into new end customers, increasing market share Oracle within the IT market in Chile, and achieving an excellent relationship with Oracle Chile.Achievements• Increased distribution channels of Oracle in Chile, opening new resellers to market with their development through training, incentives and business delivery for its development.• Development of brand positioning in Chile, both resellers and end-customers, with marketing activities such as seminars, promotions, and relationships with distribution channels, existing and incorporated during the period worked.• Compliance with the assigned sales targets by more than 150% average, reaching 250% meet in a quarter and an increase of 80% over the previous year. Show less

Responsible for preparation and evaluation of commercial proposals for the sales of Water Treatment Programs and Industrial Processes, sales of equipment and relevant business advice in cooling systems, wastewater, steam generation and fuel treatments in mining industries, chemical, petrochemical, sugar, food and paper.Achievements• I was involved in the design of the brand and mission of the Company, in order that they were representative of what we seek to offer such products… Show more Responsible for preparation and evaluation of commercial proposals for the sales of Water Treatment Programs and Industrial Processes, sales of equipment and relevant business advice in cooling systems, wastewater, steam generation and fuel treatments in mining industries, chemical, petrochemical, sugar, food and paper.Achievements• I was involved in the design of the brand and mission of the Company, in order that they were representative of what we seek to offer such products, services and equipment for various industries and users, identify Wet Chemical as a reliable company and is remembered for future• Developed a Market Study for the Vth Region, performing competitive analysis of the needs of customers, cost structure and selling prices, through which it could implement the Plan of Action for the capture of new customers.• Participated in the economic study, design and feasibility studies on proposals that were awarded to our company for several companies: Codelco Ventanas, Maritime Terminal Oxiquim Quintero, Iansa SA, ENAP Refinery Aconcagua, Pyro, including site visits and negotiations with future customers. Show less

Responsible for the maximization of the Own Incomes related to the Hospital’s drafts, through Marketing Strategies in order to increase the number of visits, sales of Hospital services, collections, and pay-off agreements; for Infrastructure Project development; for the Medical Equipment replacements; for the Medical Services Agreement increases; and for the sales of diverse Hospital Services. Achievements• I increased the Hospital Own Incomes over 10% in comparison with the… Show more Responsible for the maximization of the Own Incomes related to the Hospital’s drafts, through Marketing Strategies in order to increase the number of visits, sales of Hospital services, collections, and pay-off agreements; for Infrastructure Project development; for the Medical Equipment replacements; for the Medical Services Agreement increases; and for the sales of diverse Hospital Services. Achievements• I increased the Hospital Own Incomes over 10% in comparison with the ones obtained during previous years, using strategies to pursue loyalty with Physicians in order to perform medical visits at the Hospital; to approach the local Community to prefer the Hospital, using a good managing of Public Relationships; to increase the Hospital Services sales; and to redesign the collection systems. • I increased and improved the Project Portfolio, achieving and implementing new investment projects for the Hospital. To attain that goal, I applied the BIP’s format to present and to evaluate the projects and approached the assigned population so that they could participate in as a Project Committee. • I implemented and increased the numbers of the Hospital’s Third-Party Agreements, either with Private and Public Health Care and Services Providers. I achieved this goal by getting in direct contact with those Providers leading to excellent relationships with them. Show less

Diploma Seminar, Strategies For Digital Transformation Implementation

Diploma Seminar, Marketing & Sales

Lessons, "Business Action Plan: An Essential Tool

Lessons, “Marketing Strategy Presentation”

Intensive English Lessons, Intermediate Level

Intensive English Lessons, Intermediate Level

Diploma Seminar, ”Comercial Regulation Implementation Management”

Ingeniero Comercial, Marketing

High, Middle And Elementary School Degrees, Sciences /Humanistic