Cecilia C. Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

• Created and analyzed marketing strategies improve sales through SEO, keyword research, content optimization, brand story, product photography and link building• Negotiated seasonal catalogs and wholesale/retail/MSRP with buyers of all vendor accounts• Supervised seven-person team of account managers, marketing associates, and interns• Maintained and update monthly/annual marketing and event calendar• Directed campaign photography for all accounts and social media platforms• Generated SKU/UPC/ASIN product set-up, marketing attributes, and inventory• Completed all agreement forms and successfully set-up as a drop ship vendor• Budgeted and published Google AdWords Express™ Campaigns (utilizing Google Analytics) • Managed Amazon Marketing Campaigns through reporting, budgeting and optimization• Monitored seller performance metrics and marketplace health and proactively propose solutions• Executed e-mail newsletter and social media campaigns with lifestyle visuals and creative copy• Prepared performance reports for distribution and manage deployment schedule• Optimized existing product content, photography and brand pages• Coordinated with casting directors/stylist for editorial placement under Condé NastE-COMMERCE: ShopifyAMAZON: Seller Central, Vendor Central and Amazon Marketing Services (AMS)VENDORS: Nordstrom, Anthropologie/BHLDN, Neiman Marcus/Bergdorf Goodman, Macy’s/Bloomingdales, Moda Operandi, Net-a-Porter/The Outnet, Shopbop, Revolve, One Kings Lane, Rent the Runway

• Report operational issues arising with e-commerce site and vendor portal listings• Set-up product listings for e-Commerce customers• Liaised with buyers and representatives from existing and new accounts• Created all digital image and marketing assets for new program launches• Executed social media strategies for eight key brands across all relevant platforms

New York, New York, Us

• Managed the eCommerce product catalog for seasonal refreshes and marketing initiatives• Produced and edit product listing copy while maintaining and optimizing the overall catalog• Maintained good relationship with retailers to improve brand strategy and reduce issues• Worked closely with team for copy and image standards, which includes daily follow-upsVENDOR SYSTEMS: Amazon Seller Central, Home Depot (IDM), Wayfair, LNT, OverstockCOMMERCEHUB: Bed Bath and Beyond, BON-TON, Belk

New York, New York, Us

• Set-up all products and components from approved catalog• Retouched photos for color accuracy from Photoshop

New York, Us

• Proofread and coordinated with print services for the approved design• Oversaw freelancers, writers and community outreach organizers• Archived web-based information for future references• Controlled all themes, multimedia and content syndication• Proofread and published all articles before the due date• Directed editorial calendar for web properties

New York, Ny, Us

• Written and edited content for websites, company blogs, guest blogs, and newsletters• Developed strategic solutions with team members for advertising challenges• Supported the budget management process and completed expense reports• Monitored and engaged on various social media platforms