Celeste Hawkins

Celeste Hawkins Email and Phone Number

Marketing consultant & fractional marketing director for climate tech startups @ Iron Core Marketing
Celeste Hawkins's Location
Greenville, South Carolina, United States, United States
Celeste Hawkins's Contact Details

Celeste Hawkins personal email

About Celeste Hawkins

Hi, I'm Celeste. 👋 I help climate startups stand out — and get in front of the right people — so they can spread adoption of their planet-healing tech. 🌍Here's my career in a nutshell:✅ 15+ years of marketing and communications experience✅ Roles as founding marketer, first marketing director, and second marketing hire✅ Expertise in marketing strategy, brand, content creation, digital marketing & project management✅ Rehired by past clients 2x✅ Startup environments✅ Energy transition for the past 5 years✅ Currently consulting PT + open to fractional / FT marketing rolesAnd if you're a numbers person, take a look at these results from marketing strategies I've led:📈 Increased brand awareness by 24%📈 Increased website traffic by 100%📈 Increased lead generation by 29%📈 Increased email engagement by 185%📈 Increased revenue growth by 27%These are a few highlights of my work:● Led digital marketing at Proterra● Founded and developed the official tourism website for Travelers Rest, SC● Provided editorial leadership at USA TODAY 10Best.com ● Developed the brand at North Greenville University● Advised/consulted for 30+ climate tech startups through my consultancy, Iron Core MarketingOpportunities that excite me most are when I can help environmentally-thoughtful companies turn big-picture business goals into a clear marketing plan, then lead executing that plan to deliver stronger results than imagined.To explore opportunities for collaboration, feel free to set up a quick coffee chat. ➡️ https://calendly.com/ms-celestehawkins.

Celeste Hawkins's Current Company Details
Iron Core Marketing

Iron Core Marketing

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Marketing consultant & fractional marketing director for climate tech startups
Celeste Hawkins Work Experience Details
  • Iron Core Marketing
    Principal Marketing Consultant & Fractional Marketing Director
    Iron Core Marketing 2023 - Present
    ⚫️ Founded and led boutique marketing consultancy for climate tech startups.⚫️ Created comprehensive marketing strategies with clients to achieve business goals.⚫️ Assisted clients with project management and budget management of major marketing initiatives.⚫️ Leveraged social media management to increase brand visibility and lead generation.⚫️ Developed and managed brand identity, including logo, colors, voice, and messaging.⚫️ Partnered with clients to troubleshoot marketing challenges and strengthen marketing efforts.⚫️ Led stakeholder engagement, including among executive leadership, sales, and growth teams.Key Achievements:⚫️ Provided marketing consulting services for ~30 climate tech companies.⚫️ Achieved net promoter score (NPS) of 9.8 for one-to-one consultations with clients.⚫️ Grew annual business revenue to 5 figures within first year of operations.
  • Smart Electric Power Alliance
    Marketing Director
    Smart Electric Power Alliance 2024 - 2024
    Washington, Dc, Us
    ⚫️ Joined membership association for clean energy industry stakeholders as first marketing director.⚫️ Led, managed, and mentored marketing team of 6 team members, including 3 direct reports.⚫️ Facilitated marketing campaigns to increase lead generation and new product sales.⚫️ Collaborated with cross-functional teams to implement multi-channel marketing campaigns.⚫️ Assisted with budget management for 8-figure marketing budget to maximize impact.⚫️ Optimized marketing performance and ROI by using data to improve marketing strategies.⚫️ Implemented project management processes to improve marketing operations for department.Key Achievements:⚫️ Supported customer acquisition of 100+ customers for new product within first year of launch.⚫️ Promoted 4 marketing team members, also establishing training to help transition responsibilities.⚫️ Achieved personal NPS score of 8.5 on quarterly leadership evaluation by providing mentoring and role clarity for junior-level members of marcom department.
  • Climatebase
    Fellow
    Climatebase Sep 2023 - Dec 2023
    San Francisco, Ca, Us
    ⚫️ Selected from among thousands of applicants to join Cohort 4 of Climatebase Fellowship. ⚫️ Participated in 12-week cohort focused on building climate literacy and community.⚫️ Specialized in clean energy educational opportunities.
  • Proterra Inc
    Digital Marketing Manager
    Proterra Inc 2020 - 2023
    Burlingame, Ca, Us
    ⚫️ Joined automotive manufacturing startup in electric vehicles (EV) sector as first digital marketing hire.⚫️ Developed customer journey map and nurture campaigns to guide leads through buying process.⚫️ Collaborated with sales, product, customer success, and other departments to ensure alignment.⚫️ Drove marketing campaigns designed to promote products and support lead generation. ⚫️ Conducted competitive analysis to refine positioning for product launches.⚫️ Analyzed performance to assess effectiveness of marketing campaigns and inform future strategies.⚫️ Implemented and managed marketing automation tools to improve lead nurturing.Key Achievements:⚫️ Increased online lead generation by 29% YoY through conversion rate optimization (CRO) of key webpages, including business line and product webpages.⚫️ Increased web traffic by 100% and email open rates to ~40%.⚫️ Supported customer acquisition of 15+ new accounts and strengthened customer retention resulting in largest repeat sales in company history, which drove revenue growth by up to 27% YoY.
  • North Greenville University
    Marketing Manager
    North Greenville University 2015 - 2020
    Tigerville, Sc, Us
    ⚫️ Joined private university as second marketing hire.⚫️ Led digital marketing efforts, including product webpages, SEO, and content marketing.⚫️ Developed content for paid media, print publication, social media, and press releases.Managed brand identity, with focus on voice and messaging.⚫️ Developed nurture campaigns to improve customer acquisition and customer retention rates through marketing automation throughout customer journey.⚫️ Led project management for bi-annual print publication from start to finish.⚫️ Conducted market research to understand customer preferences and refine messaging.Key Achievements:⚫️ Increased brand awareness by improving social media strategy, with top-performing posts garnering 21K+ impressions.⚫️ Increased online lead generation by 600+ marketing qualified leads (MQLs) annually by optimizing product webpages.⚫️ Contributed to driving highest customer acquisition rates for 4 consecutive years by leading content creation for marketing campaigns.
  • City Of Travelers Rest
    Marketing Director | Travelers Rest Here
    City Of Travelers Rest 2014 - 2016
    Us
    ⚫️ Founded and led development of official tourism website for city government.⚫️ Developed and implemented comprehensive marketing strategy.⚫️ Built, managed, and mentored marketing team of 4 direct reports, including successor. ⚫️ Oversaw digital channels (website, social media, email, and paid ads) to drive brand awareness.⚫️ Established and managed brand identity, ensuring consistency across all brand touchpoints.⚫️ Planned and produced content for blog posts, paid ads, and social media posts.⚫️ Oversaw marketing budget management, including payroll, paid media, and sponsorships.Key Achievements:⚫️ Achieved business revenue growth of up to 174% YoY by maintaining strategic partnerships that generated blog revenue above industry standard.⚫️ Increased average monthly online searches for client’s brand by 24% by expanding brand awareness among target audiences through effective social media management.⚫️ Increased prospective customer engagement to 42K+ new website visitors annually through content creation optimized for SEO.
  • Gannett | Usa Today Network
    Marketing Content Manager | 10Best.Com & Tripology.Com
    Gannett | Usa Today Network 2013 - 2016
    New York, Ny, Us
  • The Woodruff City Bulletin
    Website Manager
    The Woodruff City Bulletin Apr 2013 - Apr 2015
  • The Woodruff City Bulletin
    Advertising Sales Manager
    The Woodruff City Bulletin Mar 2013 - Dec 2013
  • The Woodruff City Bulletin
    Journalist
    The Woodruff City Bulletin May 2011 - Oct 2013
  • The Travelers Rest Tribune
    Advertising Sales Representative
    The Travelers Rest Tribune Jun 2013 - Sep 2014
    Travelers Rest, Sc, Us
  • The Travelers Rest Tribune
    Journalist
    The Travelers Rest Tribune May 2013 - Sep 2014
    Travelers Rest, Sc, Us
  • North Greenville University
    Communications Intern | "North Greenville University Magazine"
    North Greenville University 2011 - 2012
    Tigerville, Sc, Us
  • North Greenville University
    Assistant Editor | "The Mountain Laurel"
    North Greenville University 2010 - 2011
    Tigerville, Sc, Us
  • North Greenville University
    Staff Member | "The Mountain Laurel"
    North Greenville University 2010 - 2010
    Tigerville, Sc, Us
  • Ebay
    Independent Seller | Ridesonhope
    Ebay 2008 - 2011
    San Jose, Ca, Us

Celeste Hawkins Skills

Creative Writing Editing Social Media Blogging Public Relations Research Press Releases Newspapers Copy Editing Journalism Web Content Event Planning Customer Service Public Speaking Editorial Photography Interviews Microsoft Office Advertising Video Editing Community Outreach Web Content Writing Events Coordination Tutoring News Writing Organization Marketing Data Analysis

Celeste Hawkins Education Details

  • North Greenville University
    North Greenville University
    English Education

Frequently Asked Questions about Celeste Hawkins

What company does Celeste Hawkins work for?

Celeste Hawkins works for Iron Core Marketing

What is Celeste Hawkins's role at the current company?

Celeste Hawkins's current role is Marketing consultant & fractional marketing director for climate tech startups.

What is Celeste Hawkins's email address?

Celeste Hawkins's email address is ch****@****rra.com

What schools did Celeste Hawkins attend?

Celeste Hawkins attended North Greenville University.

What are some of Celeste Hawkins's interests?

Celeste Hawkins has interest in Writing, Cities, Blogging, Cooking, English Language, Health And Fitness, Reading, Greenville, Arts And Culture, Spanish.

What skills is Celeste Hawkins known for?

Celeste Hawkins has skills like Creative Writing, Editing, Social Media, Blogging, Public Relations, Research, Press Releases, Newspapers, Copy Editing, Journalism, Web Content, Event Planning.

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