Celeste Hawkins Email & Phone Number

⚫️ Founded and led boutique marketing consultancy for climate tech startups.⚫️ Created comprehensive marketing strategies with clients to achieve business goals.⚫️ Assisted clients with project management and budget management of major marketing initiatives.⚫️ Leveraged social media management to increase brand visibility and lead generation.⚫️ Developed and managed brand identity, including logo, colors, voice, and messaging.⚫️ Partnered with clients to troubleshoot marketing challenges and strengthen marketing efforts.⚫️ Led stakeholder engagement, including among executive leadership, sales, and growth teams.Key Achievements:⚫️ Provided marketing consulting services for ~30 climate tech companies.⚫️ Achieved net promoter score (NPS) of 9.8 for one-to-one consultations with clients.⚫️ Grew annual business revenue to 5 figures within first year of operations.

Washington, Dc, Us

⚫️ Joined membership association for clean energy industry stakeholders as first marketing director.⚫️ Led, managed, and mentored marketing team of 6 team members, including 3 direct reports.⚫️ Facilitated marketing campaigns to increase lead generation and new product sales.⚫️ Collaborated with cross-functional teams to implement multi-channel marketing campaigns.⚫️ Assisted with budget management for 8-figure marketing budget to maximize impact.⚫️ Optimized marketing performance and ROI by using data to improve marketing strategies.⚫️ Implemented project management processes to improve marketing operations for department.Key Achievements:⚫️ Supported customer acquisition of 100+ customers for new product within first year of launch.⚫️ Promoted 4 marketing team members, also establishing training to help transition responsibilities.⚫️ Achieved personal NPS score of 8.5 on quarterly leadership evaluation by providing mentoring and role clarity for junior-level members of marcom department.

San Francisco, Ca, Us

⚫️ Selected from among thousands of applicants to join Cohort 4 of Climatebase Fellowship. ⚫️ Participated in 12-week cohort focused on building climate literacy and community.⚫️ Specialized in clean energy educational opportunities.

Burlingame, Ca, Us

⚫️ Joined automotive manufacturing startup in electric vehicles (EV) sector as first digital marketing hire.⚫️ Developed customer journey map and nurture campaigns to guide leads through buying process.⚫️ Collaborated with sales, product, customer success, and other departments to ensure alignment.⚫️ Drove marketing campaigns designed to promote products and support lead generation. ⚫️ Conducted competitive analysis to refine positioning for product launches.⚫️ Analyzed performance to assess effectiveness of marketing campaigns and inform future strategies.⚫️ Implemented and managed marketing automation tools to improve lead nurturing.Key Achievements:⚫️ Increased online lead generation by 29% YoY through conversion rate optimization (CRO) of key webpages, including business line and product webpages.⚫️ Increased web traffic by 100% and email open rates to ~40%.⚫️ Supported customer acquisition of 15+ new accounts and strengthened customer retention resulting in largest repeat sales in company history, which drove revenue growth by up to 27% YoY.

Tigerville, Sc, Us

⚫️ Joined private university as second marketing hire.⚫️ Led digital marketing efforts, including product webpages, SEO, and content marketing.⚫️ Developed content for paid media, print publication, social media, and press releases.Managed brand identity, with focus on voice and messaging.⚫️ Developed nurture campaigns to improve customer acquisition and customer retention rates through marketing automation throughout customer journey.⚫️ Led project management for bi-annual print publication from start to finish.⚫️ Conducted market research to understand customer preferences and refine messaging.Key Achievements:⚫️ Increased brand awareness by improving social media strategy, with top-performing posts garnering 21K+ impressions.⚫️ Increased online lead generation by 600+ marketing qualified leads (MQLs) annually by optimizing product webpages.⚫️ Contributed to driving highest customer acquisition rates for 4 consecutive years by leading content creation for marketing campaigns.

Us

⚫️ Founded and led development of official tourism website for city government.⚫️ Developed and implemented comprehensive marketing strategy.⚫️ Built, managed, and mentored marketing team of 4 direct reports, including successor. ⚫️ Oversaw digital channels (website, social media, email, and paid ads) to drive brand awareness.⚫️ Established and managed brand identity, ensuring consistency across all brand touchpoints.⚫️ Planned and produced content for blog posts, paid ads, and social media posts.⚫️ Oversaw marketing budget management, including payroll, paid media, and sponsorships.Key Achievements:⚫️ Achieved business revenue growth of up to 174% YoY by maintaining strategic partnerships that generated blog revenue above industry standard.⚫️ Increased average monthly online searches for client’s brand by 24% by expanding brand awareness among target audiences through effective social media management.⚫️ Increased prospective customer engagement to 42K+ new website visitors annually through content creation optimized for SEO.

New York, Ny, Us

Travelers Rest, Sc, Us

Travelers Rest, Sc, Us

Tigerville, Sc, Us

Tigerville, Sc, Us

Tigerville, Sc, Us

San Jose, Ca, Us